<p>There is an inside joke in the NFT circle: name it a NFT if it can be successfully sold, otherwise, it’s just a jpg.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><p>This joke, evidently, stems from people’s stereotype of NFT: just a picture that can be downloaded and copied on the Internet, and hard to consider it as ‘valuable’. Surely, those who directly equate NFT with jpg do not know much about the blockchain technology and Web 3.0 mindset behind it, however, this joke, still, raises a question we should ask, that is, how to ‘own’ NFTs in the physical world?</p><p>&nbsp;</p><p>Evidently, the ‘ownership’ here does not refer to the metaphysical terms such as records on the blockchain, but some visible and tangible objects; in short, how to embody and develop the IP (Intellectual property, intellectual property rights) of NFT in the physical world.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>The new platform ‘NFT Your Case’ launched by CASETiFY is working towards this direction. As a world-renowned mobile phone accessories brand, CASETiFY has always been selling ‘customized’ mobile phone cases, and the new platform NFT Your Case is an important cornerstone of the brand's further development in the Web3.0 world: the platform connects its users with MetaMask and WalletConnect and promises that only verified NFTs will be made into mobile phone cases.</p><p>&nbsp;</p><p>Moreover, each mobile phone case is printed with a QR code related to the source of the NFT and related data, and the center shows the NFT itself. In addition to making NFT work into mobile phone cases, CASETiFY has also launched a special ‘verified blue’ version of the iconic camera ring for some popular NFT projects (only holders of BAYC and Crypto Punk can enjoy this at this stage), but CASETiFY has indicated that it will open this function to other NFT communities in the future; and before that, NFT work holders can still make their collections into mobile phone cases, and after verification Featuring a classic black camera ring.</p><p>&nbsp;</p><p>The breakthrough of CASETiFY's move lies in the ‘substantiation’ - not only the ‘substantiation’ of printing a picture on the phone case but also the NFT's IP and related identity authentication are taken seriously, that is, the ‘substantiation’ of rights. Therefore, the ‘NFT Your Case’ platform truly regards NFT as a unique digital property and makes corresponding arrangements in the product according to the characteristics of NFT. In this sense, the imagination of NFT is not only limited to the level of digital pictures but as a kind of IP that can transform, develop, and then ‘apply’ in the physical world.&nbsp;</p><p>&nbsp;</p><p>In addition to CASETiFY, Andy, the founder of NFToday who shared on my YouTube channel, also holds the same view: on the one hand, it helps NFT holders to substantiate their collections, and at the same time, it also helps different merchants to expand its customer base by adopting NFT in their business development.</p><p>&nbsp;</p><p>&nbsp;</p><p>Though CASETiFY and NFToday are working on different products, they embrace the same idea: NFT is not just a picture but a digital property with unlimited development possibilities, which can be used by the owner. With the gradual development of NFT, its interaction with things in the real world will inevitably become more and more frequent, and once the boundary between ‘virtual and real’ is blurred, the application scenarios of NFT will develop explosively, certainly. At that time, more and more people will own their NFTs. A NFT world, thus, is approaching.</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p>&nbsp;</p>

<p>「能卖的就是NFT，卖不出出的就是jpg。」<br><br>NFT的圈子里流传着以上这个笑话。这笑话的出现，固然是源於大家对NFT的刻板印象，认为它不过是一幅可以随意在网上下载丶复制的图片，有何价值可言？当然，将NFT与jpg直接划上等号的人，对其背後牵涉到的区块链技术和Web3.0思维都不太认识，才会一知半解，以管窥天。但这笑话同时启发我们思考，引导我们去问：如何在实体世界「拥有」NFT？这里所指的「拥有」当然不是指区块链上纪录等形而上的说法，而是一些形而下的例子丶一些可见可触的器物；简单来说，即是如何在实体世界里体现和发展NFT的知识产权（Intellectual property)。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>CASETiFY 推出的新平台「NFT Your Case」正正在往这方向努力。作为世界知名的手机配件品牌， CASETiFY 一向以「客制化」手机壳为卖点，而新平台NFT Your Case则是品牌往Web3.0世界进一步发展的重要基石：平台使用 MetaMask 和 WalletConnect 连接到用户的数位钱包并验证 NFT 拥有权，承诺只会将经过验证的 NFT 制成手机壳。而且，每个手机壳都印有与 NFT 的来源和相关数据的 QR code，中央则显现 NFT 本身的打印图像。而除了将NFT作品制成手机壳外，CASETiFY 更针对一些热门NFT项目推出了特别设计的「验证蓝色」相机环，虽然目前只有BAYC 丶CryptoPunks 的持有者可以享受这款独家蓝色相机环，但CASETiFY已表明，日後会开放此功能予其他NFT社群。而在此之前，NFT作品持有人照样可以将其收藏品制成手机壳，且在通过验证後均会拥有经典黑色相机环。<br><br><br>CASETiFY此举的突破在於「实体化」—— 不单是将一张图片印制在手机壳上的「实体化」，而是连同NFT的知识产权以及相关的身份认证一并认真看待，将NFT拥有权「实体化」。由此，NFT Your Case平台真正将NFT视为独一无二的数码财产，再因应NFT的特性在产品中作出相应安排，令NFT的想像不只是停留於数码图片的层面，而是作为一种可以演化丶发展，然後在实体世界中「应用」的知识产权。而除CASETiFY外，早前与我在【财科暗战】频道对谈的NFToday 创办人 Andy其实亦抱持相同看法：一方面协助NFT持有人将其收藏品实体化，同时，亦协助不同商户将其业务NFT化，扩大客户群。<br>&nbsp;</p><p><br>两个品牌丶两种玩法，但中心思想都是认同NFT不只是一张图，而是一个有无限发展可能的数码财产，能供拥有者好好善用。而随着NFT逐步发展，它与实体世界事物的互动必然越来越多，越来越频密，而一旦「虚实」的界线被模糊，NFT的应用场景必定会有爆炸性发展，届时又会反过来吸引更多人希望拥有NFT；一场大变革，就此而生。</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>「賣得出就NFT，賣唔出就jpg。」<br><br>NFT的圈子裏流傳著以上這個笑話。這笑話的出現，固然是源於大家對NFT的刻板印象，認為它不過是一幅可以隨意在網上下載、複製的圖片，有何價值可言？當然，將NFT與jpg直接劃上等號的人，對其背後牽涉到的區塊鏈技術和Web3.0思維都不太認識，才會一知半解，以管窺天。但這笑話同時啟發我們思考，引導我們去問：如何在實體世界「擁有」NFT？這裏所指的「擁有」當然不是指區塊鏈上紀錄等形而上的說法，而是一些形而下的例子、一些可見可觸的器物；簡單來說，即是如何在實體世界裏體現和發展NFT的知識產權（Intellectual property)。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>CASETiFY 推出的新平台「NFT Your Case」正正在往這方向努力。作為世界知名的手機配件品牌， CASETiFY 一向以「客製化」手機殼為賣點，而新平台NFT Your Case則是品牌往Web3.0世界進一步發展的重要基石：平台使用 MetaMask 和 WalletConnect 連接到用戶的數位錢包並驗證 NFT 擁有權，承諾只會將經過驗證的 NFT 製成手機殼。而且，每個手機殼都印有與 NFT 的來源和相關數據的 QR code，中央則顯現 NFT 本身的打印圖像。而除了將NFT作品製成手機殼外，CASETiFY 更針對一些熱門NFT項目推出了特別設計的「驗證藍色」相機環，雖然目前只有BAYC 、CryptoPunks 的持有者可以享受這款獨家藍色相機環，但CASETiFY已表明，日後會開放此功能予其他NFT社群。而在此之前，NFT作品持有人照樣可以將其收藏品製成手機殼，且在通過驗證後均會擁有經典黑色相機環。<br><br><br>CASETiFY此舉的突破在於「實體化」—— 不單是將一張圖片印製在手機殼上的「實體化」，而是連同NFT的知識產權以及相關的身份認證一併認真看待，將NFT擁有權「實體化」。由此，NFT Your Case平台真正將NFT視為獨一無二的數碼財產，再因應NFT的特性在產品中作出相應安排，令NFT的想像不只是停留於數碼圖片的層面，而是作為一種可以演化、發展，然後在實體世界中「應用」的知識產權。而除CASETiFY外，早前與我在【財科暗戰】頻道對談的NFToday 創辦人 Andy其實亦抱持相同看法：一方面協助NFT持有人將其收藏品實體化，同時，亦協助不同商戶將其業務NFT化，擴大客戶群。</p><p><br><br>兩個品牌、兩種玩法，但中心思想都是認同NFT不只是一張圖，而是一個有無限發展可能的數碼財產，能供擁有者好好善用。而隨著NFT逐步發展，它與實體世界事物的互動必然越來越多，越來越頻密，而一旦「虛實」的界線被模糊，NFT的應用場景必定會有爆炸性發展，屆時又會反過來吸引更多人希望擁有NFT；一場大變革，就此而生。</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p><br>&nbsp;</p>

Decoding NFT: Intellectual property and application of NFT

NFT解码：NFT的知识产权与应用

NFT解碼：NFT的知識產權與應用

<p>Along with the popularity of NFT, people start to explore the possibility of adopting it in their business development. So the question is, what is the most crucial thing for this adoption? Surely, technology, capital, planning, and execution capabilities are all important elements, but what is more critical is how to get rid of the "old mindset” and switch to a “new” one to enter the new world.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>The "old mindset” refers to a set of thinking patterns that are common in the Web2.0 era: although it is believed that individuals have more autonomy than those in the Web1.0 era and enjoy a more participative and interactive Internet environment, the content provided and contributed by the users is ultimately owned by the platform. In short, there are participative but centralized. The situation has changed, radically, when the blockchain and cryptocurrencies have been introduced and stepped into our daily life. And in this new era, which is also known as the Web 3.0 era, a decentralized "new mindset” is most thirsted.</p><p>Two recent NFT projects can serve as instances and demonstrate the consequences of the” old mindset” encountering NFT.</p><p>&nbsp;</p><p>One is the Pet Paws NFT issued by Global Pets World Group, a subsidiary of Wisdomcome group. Highlighting the features of “combining virtual and real" and “the world's first Global Pets theme park”, the Pet Paws project not only owned its large-scale press conference, in which different celebrities were invited and participated, but also gained plenty of media exposure due to the fame of its group chairman, Mark Chan. Moreover, on the eve of the sale, different KOLs&nbsp; joined the trend and launched advertorials to push the sales. However, as of the time of writing, the nearly 700 NFTs on Opensea are only owned by around 80 wallet addresses, reflecting the limited circulation; in addition, the official Discord group of Pet Paws is not well operated: only a few interactive discussions among members can be founded, and it is far away to define these conversations as “participation” or “communication”.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>The second example is the "RED NVLPE" series under the artist Edison Chen’s 2426C NFT project. With the fame of Edison Chen and eight groups of well-known creators, RED NVLPE has its innate advantages, setting the total item numbers and price in 8888 and 0.1888 ETH is also a smart move. However, after the release of the whitelist on February 15, complaints pop up: many members complained in the official Discord group of 2426C that they did not receive their NFTs after minting; or receiving multiple NFTs for no reason... Although an official apology was made sooner after the incident, the damage was done and the project was criticized as rigged -&nbsp; it is discovered that when the ETH was sent by the buyers to the official wallet address and the NFTs were manually transferred to the buyer's wallet by the official account instead of a true minting that is processed via. The anger of the buyers, thus, was fuelled by the appearance of the evidence.</p><p>&nbsp;</p><p>Despite the two projects are being different in background, content, and selling points, they are having the same reason for the failure: the “old mindset”. In the Web 2.0 era, a grand press conference, the endorsement of celebrities, etc, are some effective practices to gain huge success: once you can gain the attention of the public, and with some operations behind-the-scenes, it is not that difficult to make successful projects. This approach doesn’t work in Web3.0 anymore. Here, it is no longer the platform that plays a dominant role, but the individuals, communities, and the power of the masses; moreover, as all operations are recorded by the blockchain, everything is open, transparent and traceable. In other words, an NFT project that is operated with an old-fashioned mindset will only become a small-circle musical chair game; only projects that truly embrace a decentralized mindset, believe in the power of individuals, and manage the community attentively will probably be well-received.</p><p>&nbsp;</p><p>The result of one single NFT project will not bring much change to the whole trend. But thank you to the two NFT projects for bringing us the question: have you equipped yourselves with a “new mindset” that is essential in Web 3.0?</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div>

<p>随着 NFT 走进公众视野，身边越来越多朋友对它感兴趣，甚至好奇如何能应用NFT来拓展业务。其实，技术丶资金丶计划丶执行能力等等元素固然重要，但更关键的是如何摒弃「旧思维」，用「新思维」来看待丶拥抱一套全新的玩法。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>所谓「旧思维」，是指在 Web2.0 时代通用的一套思考模式：虽然相信个体在网络中有角色丶有参与丶有互动，掌有比在 Web1.0 时代所缺乏的自主度，但由个体所提供丶贡献的内容最後仍归平台所有，简而言之，即是有庄家丶有大台。但当区块链丶加密货币已经逐一面世且介入生活，需要的是去中心化的「新思维」。<br><br>最近有两个 NFT 项目正好能用作例子，让大家一睹「旧思维」碰上NFT的後果。<br><br>其一是仍志集团发行的 Pet Paws NFT。打着「虚实结合」丶「全球首个真正属於宠物乐园」旗号，Pet Paws 不但有规模盛大的发布会，邀请不同影视名人出席造势，更令集团主席陈恩德分享的项目介绍被传媒广泛报道，及至开卖前夕，不同KOL亦纷纷推出「业配文」，群星拱照。奈何截至执笔此际，Opensea 上近七百个的 NFT 只由八十多个钱包地址所拥有，反映流通量有限；再者，Pet Paws 官方 Discord 群组亦欠缺经营，成员间的互动讨论亦寥寥，更违论有实质意义的参与和交流。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>其二是艺人陈冠希&nbsp; 2426C NFT 项目旗下的「RED NVLPE」系列。有陈冠希以及的八组知名创作者的名气加持，RED NVLPE 有其先天优势，而且总数只有 8888 个 NFT，每个售价为0.1888 ETH，具稀有度丶售价合理，估计不难「跑出」。惟在2月15日开放白名单铸造後，却骂声连连：有不少成员在&nbsp; 2426C 的官方 Discord 群组抱怨，指在铸造完後迟迟没有收到图片；亦有人指自己只铸造一个却无故收到多个 NFT……虽然官方事後有就失误作解释及致歉，但已惹来网民质疑为「黑箱作业」，指买家的 ETH 传到官方的钱包地址後，并不是由区块链自动将 NFT 转移给卖家，而是由官方手动转移到买家的钱包中，大骂造法是「假盲盒丶贼离谱」，搞臭陈冠希的名声云云。<br><br>以上两者的背景丶内容丶卖点都不同，但触礁的原因却同样是源於「旧思维」。盛大发布会丶名人坐镇等都是在 Web2.0 时代行之有效的做法，一旦气氛炒热，再配合官方的幕後操作，不少项目都能卖个满堂红。但在 Web3.0 时代，大台已经不再占有主导角色，取而代之的是个体丶社群以及由此而生的群众力量；加上一切操作都为区块链所记录，事事公开透明丶一切有迹可寻，黑箱操作几乎变得不可能。换言之，继续抱持一套古旧思维来营运NFT 项目，最後只会变成一个小圈子的音乐椅游戏；只有真正拥抱去中心化思想，相信个体力量丶用心经营社群的项目，才有叫好叫座的可能。<br><br>个别NFT项目的成败只是一时，但「旧思维」与「新思维」的角力，必定会一直延续和发酵，我们也是时候问问自己：准备好迎接Web3.0 大时代的洗礼了吗？<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>隨著 NFT 走進公眾視野，身邊越來越多朋友對它感興趣，甚至好奇如何能應用NFT來拓展業務。其實，技術、資金、計劃、執行能力等等元素固然重要，但更關鍵的是如何摒棄「舊思維」，用「新思維」來看待、擁抱一套全新的玩法。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>所謂「舊思維」，是指在 Web2.0 時代通用的一套思考模式：雖然相信個體在網絡中有角色、有參與、有互動，掌有比在 Web1.0 時代所缺乏的自主度，但由個體所提供、貢獻的內容最後仍歸平台所有，簡而言之，即是有莊家、有大台。但當區塊鏈、加密貨幣已經逐一面世且介入生活，需要的是去中心化的「新思維」。<br><br>最近有兩個 NFT 項目正好能用作例子，讓大家一睹「舊思維」碰上NFT的後果。<br><br>其一是仍志集團發行的 Pet Paws NFT。打著「虛實結合」、「全球首個真正屬於寵物樂園」旗號，Pet Paws 不但有規模盛大的發佈會，邀請不同影視名人出席造勢，更令集團主席陳恩德分享的項目介紹被傳媒廣泛報道，及至開賣前夕，不同KOL亦紛紛推出「業配文」，群星拱照。奈何截至執筆此際，Opensea 上近七百個的 NFT 只由八十多個錢包地址所擁有，反映流通量有限；再者，Pet Paws 官方 Discord 群組亦欠缺經營，成員間的互動討論亦寥寥，更違論有實質意義的參與和交流。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>其二是藝人陳冠希&nbsp; 2426C NFT 項目旗下的「RED NVLPE」系列。有陳冠希以及的八組知名創作者的名氣加持，RED NVLPE 有其先天優勢，而且總數只有 8888 個 NFT，每個售價為0.1888 ETH，具稀有度、售價合理，估計不難「跑出」。惟在2月15日開放白名單鑄造後，卻罵聲連連：有不少成員在&nbsp; 2426C 的官方 Discord 群組抱怨，指在鑄造完後遲遲沒有收到圖片；亦有人指自己只鑄造一個卻無故收到多個 NFT……雖然官方事後有就失誤作解釋及致歉，但已惹來網民質疑為「黑箱作業」，指買家的 ETH 傳到官方的錢包地址後，並不是由區塊鏈自動將 NFT 轉移給賣家，而是由官方手動轉移到買家的錢包中，大罵造法是「假盲盒、賊離譜」，搞臭陳冠希的名聲云云。<br><br>以上兩者的背景、內容、賣點都不同，但觸礁的原因卻同樣是源於「舊思維」。盛大發佈會、名人坐鎮等都是在 Web2.0 時代行之有效的做法，一旦氣氛炒熱，再配合官方的幕後操作，不少項目都能賣個滿堂紅。但在 Web3.0 時代，大台已經不再佔有主導角色，取而代之的是個體、社群以及由此而生的群眾力量；加上一切操作都為區塊鏈所記錄，事事公開透明、一切有跡可尋，黑箱操作幾乎變得不可能。換言之，繼續抱持一套古舊思維來營運NFT 項目，最後只會變成一個小圈子的音樂椅遊戲；只有真正擁抱去中心化思想，相信個體力量、用心經營社群的項目，才有叫好叫座的可能。<br><br>個別NFT項目的成敗只是一時，但「舊思維」與「新思維」的角力，必定會一直延續和發酵，我們也是時候問問自己：準備好迎接Web3.0 大時代的洗禮了嗎？<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div>

Decoding NFT: When Web2.0 mindset meets Web3.0 NFT

NFT解码：当 Web2.0 思维遇上 Web3.0 的 NFT

NFT解碼：當 Web2.0 思維遇上 Web3.0 的 NFT

<p>It’s easy for one to presume that the returns of NFT only reflect on the money you can gain from buying and selling, or to be exact, buy at ‘floor price’ and sell for quick profits. However, it’s just part of the truth.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>The ‘Late DAO’ that was introduced before can serve as an instance. Integrating the concept of DAO into the development vision of a ‘Late Show’ entertainment kingdom, the NFT series allows the stakeholders to experience the procedure of joint decision-making, joint discussion, and joint governance. And after Late Show announced the detailed roadmap of Late DAO, we can have a better understanding of the project’s ambition and the potential returns of the stakeholders.</p><p>To understand this ambition, one should know the nature of NFT. NFT is a record on the blockchain and the owner's wallet address can be traced according to this record. In other words, NFT is a proof of ownership; if you own a specific NFT, it means that you belong to a small community group and are able to enjoy certain benefits.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>According to the Late DAO roadmap, when 20% and 50% of the NFT works are sold, monthly events will be held, and a Genius Bar in Metaverse will be established for members’ gatherings; when all NFTs are sold, a governance token, Late Token, will be issued and a designated amount will be distributed to NFT holders. Last but not least, NFT holders will be automatically included in other NFT ‘whitelists’ that derived from the original one. And the ultimate goal is for DAO members to take over the entire DAO, at that time, all decisions will be decided by voting.</p><p>Three major revenue for Late DAO NFT holders can be easily concluded. First, ‘membership’. It allows holders to participate in different member-exclusive activities and enjoy membership benefits such as ‘whitelist’.&nbsp;</p><p>Second is the distributed Late Token, which allows holders to participate in voting and decision-making. If we place this idea under a stock market context, early DAO participants are equal to early shareholders: they enlarge the capital pool by buying NFTs, enjoy membership benefits, and receive Late Tokens—similar to stock dividends, but instead of not real ‘money’, the stock dividends are those rights and membership benefits. But what if Late DAO develops into an entertainment kingdom in the future?&nbsp;</p><p>Third, the Late Token is not only benefits and voting token but also token that could be sold to the public. NFT holders, thus, will be able to enjoy the most incalculable return: the increase of Late Token price that driven by market demand. In other words, the Late Token issued by the Late DAO is as attractive as the ‘dividends’ we used to earn in the stock market, but the thing is, the cryptocurrency is proved as a great tipper.</p><p><br>It is less than one year since NFT pops up and becomes a hot topic. This amazing result, indeed, is not only due to the promotion by different big names but also the commercial adoption by enterprises. When the application of NFT becomes more and more extensive and inseparable from daily life, apart from paying attention to the immediate benefits, we should also take a long-term view and look forward to those more impressive potential revenues.</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p><br>&nbsp;</p>

<p>NFT为你带来的潜在回报，岂只一买一卖。若然谈到NFT与回报，不少人第一时间会想到透过买卖NFT而得到的收益——地板价买入丶涨价後卖出，一买一卖之间，谈的是快速获利的直接利益；但其实NFT能为你带来的，决不是「炒卖获利」四字能简单概括。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>就如早前为大家分享过的「喱DAO」NFT系列，就是将DAO的概念融入至「喱骚」之娱乐王国发展蓝图，透过NFT让持份者体现共同决策丶共议共治的民主元素，实践权益。而随着喱DAO公布了发展路线的细节，更能作为一个好例子，示范了NFT如何在商业应用层面作更大的布局，同时为持有者带来更大的潜在回报。</p><p>要理解此话，就得先理解一下NFT的本质。NFT其实是区块链上的一个记录，而按此一记录，就可以追溯到拥有人的钱包地址，换言之，NFT就是一个拥有权的证明；拥有某特定的NFT，你就属於某一个小社群，享有某种福利。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>由喱DAO路线图可见，当20%和50%NFT作品售出後，就会开始有每月活动，以及元宇宙买地建Genius Bar作举办聚会之用；但当全数NFT售出後，就会发行治理代币Late Token，并将指定数量发放予NFT持有人，及後更会筹备选秀节目丶开拍本土电影，全部以Late Token作投票；同时，NFT持有人更会自动被列入其他衍生NFT的「白名单」，而终极目标，则是由DAO成员接管整个喱DAO，日後所有决定均以投票作决定。</p><p>&nbsp;</p><p>根据此一路线图，已经可以归纳出NFT持有人的三大回报。首先是作为「会籍」，让你能参加不同会员专属活动丶享受「白名单」等会员福利；其次是获分发的Late Token，让你掌有公投资格，参与决策。换言之，早期的喱DAO 参与者就有如早期股东，透过买入NFT而壮大资金池，过程中得享会员福利及获发Late Token——类似企业向小股东派息，但此时派发的「利息」却不是直接的钱，而是各式各样的权益。但假如日後喱DAO发展成娱乐王国，并将Late Token公开发售，让公众能在市场中买入以作投票之用，那到时候，NFT持有人就能享受最难以估算的回报：Late Token因市场需求而带动的币价升幅。这样一来，「股东」们当初获发的Late Token与我们认知中的「派息」，似乎就没有太大分别了，只是比起在股票市场中的利息，加密货币世界对於先行者的报答，明显阔绰得多。</p><p>&nbsp;</p><p>NFT 在短短一年间成为热潮，除了是因为明星效应，更在於它已逐步被企业机构所采纳，并应用至不同的商业应用，而当NFT的应用越见广泛，与日常生活变得密不可分时，我们除了关注眼前的收益，更不妨将眼光放远，憧憬一下未来那些更可观的回报。</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>NFT為你帶來的潛在回報，豈只一買一賣。若然談到NFT與回報，不少人第一時間會想到透過買賣NFT而得到的收益——地板價買入、漲價後賣出，一買一賣之間，談的是快速獲利的直接利益；但其實NFT能為你帶來的，決不是「炒賣獲利」四字能簡單概括。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>就如早前為大家分享過的「喱DAO」NFT系列，就是將DAO的概念融入至「喱騷」之娛樂王國發展藍圖，透過NFT讓持份者體現共同決策、共議共治的民主元素，實踐權益。而隨著喱DAO公佈了發展路線的細節，更能作為一個好例子，示範了NFT如何在商業應用層面作更大的佈局，同時為持有者帶來更大的潛在回報。</p><p>要理解此話，就得先理解一下NFT的本質。NFT其實是區塊鏈上的一個記錄，而按此一記錄，就可以追溯到擁有人的錢包地址，換言之，NFT就是一個擁有權的證明；擁有某特定的NFT，你就屬於某一個小社群，享有某種福利。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>由喱DAO路線圖可見，當20%和50%NFT作品售出後，就會開始有每月活動，以及元宇宙買地建Genius Bar作舉辦聚會之用；但當全數NFT售出後，就會發行治理代幣Late Token，並將指定數量發放予NFT持有人，及後更會籌備選秀節目、開拍本土電影，全部以Late Token作投票；同時，NFT持有人更會自動被列入其他衍生NFT的「白名單」，而終極目標，則是由DAO成員接管整個喱DAO，日後所有決定均以投票作決定。</p><p>&nbsp;</p><p>根據此一路線圖，已經可以歸納出NFT持有人的三大回報。首先是作為「會籍」，讓你能參加不同會員專屬活動、享受「白名單」等會員福利；其次是獲分發的Late Token，讓你掌有公投資格，參與決策。換言之，早期的喱DAO 參與者就有如早期股東，透過買入NFT而壯大資金池，過程中得享會員福利及獲發Late Token——類似企業向小股東派息，但此時派發的「利息」卻不是直接的錢，而是各式各樣的權益。但假如日後喱DAO發展成娛樂王國，並將Late Token公開發售，讓公眾能在市場中買入以作投票之用，那到時候，NFT持有人就能享受最難以估算的回報：Late Token因市場需求而帶動的幣價升幅。這樣一來，「股東」們當初獲發的Late Token與我們認知中的「派息」，似乎就沒有太大分別了，只是比起在股票市場中的利息，加密貨幣世界對於先行者的報答，明顯闊綽得多。</p><p>&nbsp;</p><p>NFT 在短短一年間成為熱潮，除了是因為明星效應，更在於它已逐步被企業機構所採納，並應用至不同的商業應用，而當NFT的應用越見廣泛，與日常生活變得密不可分時，我們除了關注眼前的收益，更不妨將眼光放遠，憧憬一下未來那些更可觀的回報。</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div>

Decoding NFT: LateDAO shows the real potential of NFT

NFT解码：NFT 获利只在一买一卖？喱DAO示范NFT能带来的潜在回报

NFT解碼：NFT 獲利只在一買一賣？喱DAO示範NFT能帶來的潛在回報

<p>It’s noticeable that the exposure rate of NFTs in mainstream media is getting higher and higher. Titles like ‘Celebrity issues NFTs to make big profits’ and ‘College student becomes rich by making his selfies NFT’ are easily seen, however, the more these articles circulate, the easier a misunderstanding will form: Issuing NFTs is a shortcut to getting rich, it will only bring you money without any loss.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>Surely, people could gain money by launching NFTs. As we can see from the examples shared before, different creators and brands obtain fame, publicity effects, and even monetary income through the issuance of NFTs; all these will come true only if an appropriate strategy exists. Here, the focus should not only be placed on ‘strategy’ but whether it is ‘appropriate’ also matters. To understand this, let’s look at Jun Ji-hyun’s NFT.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>According to the media reports, South Korean actress Jun Ji-hyun made a comeback and participated in the TV series ‘Mount Jiri’ as a heroine last year. The comeback of Jun, however, did not help the drama in gaining an outstanding result, but the ratings and reputations were unsatisfactory due to different factors, namely, the unattractive performance of Jun, the poor special effects, and the lack of freshness of the characters, etc. Moreover, the production company got involved and its stock price saw a fell for two consecutive weeks. The unsatisfactory result of the drama was just the first half of this ‘tragedy’- the company launched NFT products, which were featuring Jun Ji-hyun and actor Ju Ji-hoon in the play, after the drama was aired; an NFT exhibition was even held to build momentum. Efforts paid but just could not help to change the disadvantage. As a result, the related products were finally sold at about HK$120 and HK$130 respectively, marking the historically lowest auction price in UPBIT, a local NFT platform in South Korea.<br><br>Although the disappointing result, one cannot neglect the strategy of the production company: to ride on the popularity of the drama and launch the NFT. But the point is, it is just not ‘appropriate’.&nbsp;<br><br>First, the company did not take the market response seriously. It’s without any surprise that a good reputation of the drama can help to promote the NFTs. But in the case of ‘Mount Jiri’, the poor reputation and ratings were the most direct reaction of the audience towards it, thus, it is certainly not a good timing to launch the NFT products right after the end of the drama. Secondly, the lack of self-correction consciousness. Continuing from the above point, the inappropriate timing is a congenital deficiency, coupled with the unsatisfactory performance of the episodes, which means that the existing elements related to the episodes cannot impress the audience, but this series of NFT products have not been corrected based on this failure, not to mention adding other selling points or elements to ‘add value’. In other words, this NFT series is not a game-changer but a repeat of the same problem. The lack of understanding and reflection on the market and products made the failure result a destined one.&nbsp;<br>As a neutral tool, NFTs can bring you both benefits and losses, what we can learn from Jun Ji-hyun’s case is twofold: it is not only ‘why’ you launch NFT that matters, but also ‘how’, besides the courage to embrace new things, the understanding of the target audience and product value is also indispensable.<br><br>Every coin has two sides. When NFT has become a handy thing that all of us can launch one, it’s time for you to think twice and figure out an appropriate strategy.</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div>

<p>相信有关注NFT动态的朋友都会发现，NFT在主流媒体的曝光率越来越高，诸如「某某名人发行NFT大赚」丶「大学生靠自拍NFT 变富翁」等标题，俯拾即是。但长期沈浸在这些报道当中，却容易令人造成一种错觉：发行NFT是致富捷径，只赚不赔。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>发行NFT当然能赚钱，但不等於它一定会替你赚得盆满钵满。正如之前分享过的众多例子，只要策略制订得宜，透过发行NFT来获取名气丶宣传效果，甚至金钱收入，都不是难事；但重点就在於要有「策略」，而且是「得宜」的策略。要理解这事，且看全智贤的NFT。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>据媒体报道，韩国女星全智贤去年回归「公仔箱」，担任电视剧《智异山》女主角，不料此剧却没有因为「女神」光环加持而获得好成绩，反而被因为全智贤的演技一成不变丶广告植入丶廉价特效以及角色人物的新鲜度不足等而令收视丶口碑皆不理想；甚至令制作公司的股价连续两星期下跌。而制作公司在全剧播毕後，就推出全智贤与男主角朱智勋在剧中角色造型的NFT产品，以图收复失地；甚至举办NFT展览造势，却难以扭转劣势。结果，相关产品最终分别以约120及约130港元成交，创下当地UPBIT NFT平台史上最低拍卖价。<br>观乎整个计划，不难看出制作公司有其「策略」：将NFT产品安排於剧集播完後推出，试图借用剧集的讨论热度来作推广。但问题就在於，这个策略并不「得宜」。<br><br>不「得宜」的原因有二。首先是没有认真审视市场给予的具体反应。剧集大收旺场後推出NFT，固然是「乘胜追击」；但当剧集的口碑丶收视均不理想，已经是观众给出的直接讯号，表示作为消费者的他们并不卖帐，这时再推出剧中角色造型的NFT产品，时机显现不恰当。其次是欠缺修正的心态。承上点，时机不恰当已是先天不足，再加上剧集成绩不理想，意即现有与剧集相关的元素并不能打动观众，但这系列NFT产品并无在此失败的基础上加以修正，更遑论添加其他卖点或话题来令产品增值；换言之，这NFT系列只不过是换汤不换药，在同一个问题上重覆犯错。所以，收视差和口碑坏只是一个不好的开局，但欠缺对市场丶对产品的认识和反思，才是真正死因。<br>NFT是一个工具，运用得当可以从中获益，但反过来，使用不当亦能令你亏本离场。全智贤NFT产品其实是一个上佳的反面教材，告诫我们除了要有拥抱新事物的勇气外，对目标受众的认识丶产品价值等，同样是缺一不可。<br><br>迷信发行NFT只赚不赔，其实与那些对区块链没有认识，却道听途说丶迷信NFT只是割韮菜骗局的人没有两样。当人人都可以发行NFT时，你若想在这市场分一杯羹，勇气已是基本元素，得宜的策略才是致胜关键。</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>相信有關注NFT動態的朋友都會發現，NFT在主流媒體的曝光率越來越高，諸如「某某名人發行NFT大賺」、「大學生靠自拍NFT 變富翁」等標題，俯拾即是。但長期沈浸在這些報道當中，卻容易令人造成一種錯覺：發行NFT是致富捷徑，只賺不賠。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>發行NFT當然能賺錢，但不等於它一定會替你賺得盆滿缽滿。正如之前分享過的眾多例子，只要策略制訂得宜，透過發行NFT來獲取名氣、宣傳效果，甚至金錢收入，都不是難事；但重點就在於要有「策略」，而且是「得宜」的策略。要理解這事，且看全智賢的NFT。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>據媒體報道，韓國女星全智賢去年回歸「公仔箱」，擔任電視劇《智異山》女主角，不料此劇卻沒有因為「女神」光環加持而獲得好成績，反而被因為全智賢的演技一成不變、廣告植入、廉價特效以及角色人物的新鮮度不足等而令收視、口碑皆不理想；甚至令製作公司的股價連續兩星期下跌。而製作公司在全劇播畢後，就推出全智賢與男主角朱智勛在劇中角色造型的NFT產品，以圖收復失地；甚至舉辦NFT展覽造勢，卻難以扭轉劣勢。結果，相關產品最終分別以約120及約130港元成交，創下當地UPBIT NFT平台史上最低拍賣價。&nbsp;<br>觀乎整個計劃，不難看出製作公司有其「策略」：將NFT產品安排於劇集播完後推出，試圖借用劇集的討論熱度來作推廣。但問題就在於，這個策略並不「得宜」。&nbsp;<br><br>不「得宜」的原因有二。首先是沒有認真審視市場給予的具體反應。劇集大收旺場後推出NFT，固然是「乘勝追擊」；但當劇集的口碑、收視均不理想，已經是觀眾給出的直接訊號，表示作為消費者的他們並不賣帳，這時再推出劇中角色造型的NFT產品，時機顯現不恰當。其次是欠缺修正的心態。承上點，時機不恰當已是先天不足，再加上劇集成績不理想，意即現有與劇集相關的元素並不能打動觀眾，但這系列NFT產品並無在此失敗的基礎上加以修正，更遑論添加其他賣點或話題來令產品增值；換言之，這NFT系列只不過是換湯不換藥，在同一個問題上重覆犯錯。所以，收視差和口碑壞只是一個不好的開局，但欠缺對市場、對產品的認識和反思，才是真正死因。&nbsp;<br>NFT是一個工具，運用得當可以從中獲益，但反過來，使用不當亦能令你虧本離場。全智賢NFT產品其實是一個上佳的反面教材，告誡我們除了要有擁抱新事物的勇氣外，對目標受眾的認識、產品價值等，同樣是缺一不可。&nbsp;<br><br>迷信發行NFT只賺不賠，其實與那些對區塊鏈沒有認識，卻道聽途說、迷信NFT只是割韮菜騙局的人沒有兩樣。當人人都可以發行NFT時，你若想在這市場分一杯羹，勇氣已是基本元素，得宜的策略才是致勝關鍵。</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div>

Decoding NFT:  Is NFT 100% profitable? Learn a lesson from Jun Ji-hyun project

NFT解码：NFT只赚不赔？由全智贤NFT的「贱卖价」讲起

NFT解碼︰NFT只賺不賠？由全智賢NFT的「賤賣價」講起

<p>We have talked about how commercial brands and creators have successfully ‘monetized’ their fame by issuing the NFT projects: some of them gain income by selling NFTs, and some have upgraded their brand images, or even become the ‘World first’ easily. This time, let’s change the angle from how the creators could be rewarded to what potential benefits the NFT holders could gain.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>In the evening of January 12, the ‘Chapman To’s late show’ page announced that ‘late show’ will launch a series of NFTs called ‘Late DAO’, and these 10,000 pieces would be officially available for VIP members to purchase a week later. After it, the NFTs would be released to the public. According to the post, the first goal of ‘Late DAO’ is to buy a land in the Metaverse and build a Genius Bar, those who owns the ‘Late DAO’ NFT will be able to join the gatherings in the Bar, or even have the rights to sign up for the designated event ‘Chapman To’s Private night’ to ‘meet’ To in the metaverse.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>All the ‘rights’ mentioned above are not things that strange to NFT veterans, as they are just virtualizing ‘community activities’ in the real world. But To, as a ‘rules-breaker’, will definitely not satisfy with just ‘copying’ things that have emerged, and with the word ‘DAO’, speculate that the ambition of this NFT series is surely not just holding meetings on the Internet.&nbsp;<br><br>To understand the greatness of ‘Late DAO’, one must, at least, gain some basic concept of what a DAO is.&nbsp;<br><br>Simply put, DAO (decentralized autonomous organization) is an organizational form that is co-created, co-constructed, co-governed, and shared by a group of groups holding the same consensus. And yes, the word ‘common’ reflects the amazing feature of a DAO. Its governance principle is not formulated by one person or one small group, but by each stakeholder; it is not controlled by a specific government, but is distributed on the blockchain, and co-governed by stakeholders. Moreover, when community members are strongly dissatisfied with the existing DAO, the most radical approach allows them to copy the open-source code completely, and then jointly create a new DAO. With these features, a DAO is a truly democratic and autonomous organization, or in other words, a ‘republic on blockchain’.&nbsp;<br><br>Although there were not many details about the project in the post, from its content, it can be assumed that the ‘Late DAO’ NFT holders could own a certain level of power to make the decision: from the streaming time, the content of the programs, to the main character of the coming movies, or even the directions of the whole company. Owning a ‘Late DAO’ NFT means that you have the chance to become the editorial team member, the producer, etc. And once the ownership of the NFT changes, the new member will join the community along with some exciting ideas.&nbsp;<br><br>It might be too early to evaluate whether ‘Late DAO’ can develop into an entertainment kingdom, but employing the concept of DAO in business planning is, definitely, stunning and deserves appreciation.</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p>&nbsp;</p>

<p>由《时代杂志》到三上悠亚，由麦当劳到师园盐酥鸡，以上众多商业品牌丶创作人都已经透过发行NFT，成功将过往累积的名声「变现」：有是卖出NFT的收入，也有是品牌形象的大活化，甚至是成为「世界第一」等等。但以上这些，我们都是站在创作者的角度来衡量NFT的「效能」，这一次不如换个角度，想像一下NFT持有人的好处。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>1月12日傍晚时分，「杜汶泽 喱骚 Chapman To’s late show」专页公布，「喱骚」将推出名为「喱DAO」的NFT系列，限量一万个，并於一星期後正式供VIP会员购买，之後再作公开发售。而根据贴文内容，「喱DAO」第一个目标就是於元宇宙买地，建立一间Genius Bar，供NFT持有人入内把酒言欢，与一众志同道合的好友月旦社会各事，更有权报名参加指定活动「Chapman To’s Private night」，与杜汶泽在元宇宙一同饮酒吹水。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>熟悉NFT玩法的朋友都明白，以上各种福利其实都不是甚麽新鲜事，不过是将实体世界中的「社群活动」虚拟化。不过，假如大家对杜汶泽稍有认识，再加上「喱DAO」中的「DAO」字，不难推测这NFT系列的野心，绝对不只於网上吹水。要理解这事的精彩之处，必先理解何谓DAO。<br><br>DAO即是Decentralized Autonomous Organization，简单来说，即是由一群抱持同一共识的群体，共创丶共建丶共治丶共享的组织形态，而它的迷人之处，在於「共」字：不是由一个人或一小撮人完全制定治理的方针，而是每个持份者共同参与；不是倚赖某国某地的公司注册法例存在，而是分散地存活於区块链上，由持份者共享；更不是「一言堂」，而是当社群成员对现有DAO强烈不满时，最激进的做法可以将开源码完整复制，然後共同创造一个新的DAO。正因如此，有人将DAO视为真正民主自治的组织，称它为「区块链共和国」。<br><br>虽然在「喱骚」目前公布的声明中，并无对这项目的详情有太多着墨，但一句「仲可以参与我哋嘅决策，以及之後公司所有嘅产品，包括电影门票丶台湾食品都会有优先购买权同优惠，好多好多你想做嘅嘢，都可以通过『喱DAO』投票决定」，其实已经将DAO的精髓完全讲明：一旦你买入NFT，就等於拥有「话事权」：小至「喱骚」节目的播映时间丶杜汶泽要在《为何Mimi总是饿》中要教授的菜式；大至「喱骚」电影女主角的人选丶公司方向等，全部都可参与，亦即是说，拥有「喱DAO」NFT的持有人，随时变成节目的编审团队丶电影的联合监制⋯⋯而一旦NFT易手，相应的「话事权」亦会转变，令不同的「新血」加入这个决策群当中，不断为社群带来新想法丶新火花。<br>「喱DAO」能否在元宇宙发展成娱乐王国，尚要交由时间证明，但这个以DAO为基础的王国，值得期待。<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>由《時代雜誌》到三上悠亞，由麥當勞到師園鹽酥雞，以上眾多商業品牌、創作人都已經透過發行NFT，成功將過往累積的名聲「變現」：有是賣出NFT的收入，也有是品牌形象的大活化，甚至是成為「世界第一」等等。但以上這些，我們都是站在創作者的角度來衡量NFT的「效能」，這一次不如換個角度，想像一下NFT持有人的好處。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>1月12日傍晚時分，「杜汶澤 喱騷 Chapman To’s late show」專頁公佈，「喱騷」將推出名為「喱DAO」的NFT系列，限量一萬個，並於一星期後正式供VIP會員購買，之後再作公開發售。而根據貼文內容，「喱DAO」第一個目標就是於元宇宙買地，建立一間Genius Bar，供NFT持有人入內把酒言歡，與一眾志同道合的好友月旦社會各事，更有權報名參加指定活動「Chapman To’s Private night」，與杜汶澤在元宇宙一同飲酒吹水。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>熟悉NFT玩法的朋友都明白，以上各種福利其實都不是甚麼新鮮事，不過是將實體世界中的「社群活動」虛擬化。不過，假如大家對杜汶澤稍有認識，再加上「喱DAO」中的「DAO」字，不難推測這NFT系列的野心，絕對不只於網上吹水。要理解這事的精彩之處，必先理解何謂DAO。&nbsp;<br><br>DAO即是Decentralized Autonomous Organization，簡單來說，即是由一群抱持同一共識的群體，共創、共建、共治、共享的組織形態，而它的迷人之處，在於「共」字：不是由一個人或一小撮人完全制定治理的方針，而是每個持份者共同參與；不是倚賴某國某地的公司註冊法例存在，而是分散地存活於區塊鏈上，由持份者共享；更不是「一言堂」，而是當社群成員對現有DAO強烈不滿時，最激進的做法可以將開源碼完整複製，然後共同創造一個新的DAO。正因如此，有人將DAO視為真正民主自治的組織，稱它為「區塊鏈共和國」。&nbsp;<br><br>雖然在「喱騷」目前公佈的聲明中，並無對這項目的詳情有太多著墨，但一句「仲可以參與我哋嘅決策，以及之後公司所有嘅產品，包括電影門票、台灣食品都會有優先購買權同優惠，好多好多你想做嘅嘢，都可以通過『喱DAO』投票決定」，其實已經將DAO的精髓完全講明：一旦你買入NFT，就等於擁有「話事權」：小至「喱騷」節目的播映時間、杜汶澤要在《為何Mimi總是餓》中要教授的菜式；大至「喱騷」電影女主角的人選、公司方向等，全部都可參與，亦即是說，擁有「喱DAO」NFT的持有人，隨時變成節目的編審團隊、電影的聯合監製⋯⋯而一旦NFT易手，相應的「話事權」亦會轉變，令不同的「新血」加入這個決策群當中，不斷為社群帶來新想法、新火花。&nbsp;<br>「喱DAO」能否在元宇宙發展成娛樂王國，尚要交由時間證明，但這個以DAO為基礎的王國，值得期待。&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p>

Decoding NFT: ‘Late DAO’ NFT enables you to pick celebrity of your choice for the next hit movie  

NFT解码：买NFT，拍电影捧红你喜爱你女明星？

NFT解碼：買NFT拍電影捧紅你喜愛你女明星？

<p>Previously, we have shared the story of ‘Shiyuan Fried Chicken’ that demonstrated how this local snack shop built a complete O2O marketing ecosystem with NFT: organically connected online and offline channels, drove traffic from one side to the other, and most importantly, gained profits from it. As inspiring as it is, this successful story might lead you to draw a conclusion that you must own a physical product or a brand for initiating an NFT project. However it is not necessarily true. There are many ground breaking NFT cases.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>In October 2021, De-Ruei Chen, a college student in Taiwan, initiated an NFT project called ‘Lock-in Vending Machine - A project of Claw Machine Documentary in Taiwan’. As the project name indicates, the creator will film the daily operation of claw machine for 100 consecutive days, and then mint those video clips into NFT. Referenced to the project’s official website, in addition to taking the videos, Chen also listed the details of each clip such as the location of the camera, GPS details, and the objects clamped in the machine. In other words, he has been creating NFT while using NFT to record daily life.<br>&nbsp;</p><p>In fact, Chen claw machine as the topic of his NFT series with a specific intention. Yen-Lin Huang, an NFT researcher, once disclosed that he has driven the launch of NFT project(s) with ‘Taiwan Element’, hoping to spread the positive image of Taiwan to the world through the promotion, collection, and discussion of these NFTs.<br><br>Under this background, ‘Lock-in Vending Machine- A project of Claw Machine Documentary in Taiwan’ was born. Claw machine, an object that is so common in Taiwan that you can easily see one in every corner of the street, was naturally be the chosen theme.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p><br>These claw machine NFTs became popular on the 14th day after the series was made public, and the new works were sold out within a minute or so after they were launched. Chen, as the founder, earned more than NT$300,000 in one month. Moreover, this series even caught the eyeballs from the other side of the globe - there was an overseas collector who shared his experience of traveling in Taiwan on Twitter and pointed that Chen’s claw machine video reflected authentically the real Taiwan.<br><br>However, please don’t mistake this project as one of those that only depend on the heated discussion on the Internet to bring great achievement. Chen has been concentrated on introducing creative product and experience. He rolled out a special campaign for the special edition item No.50. &nbsp;<br><br>What was the campaign about? He rented a claw machine in the heart of the city Shi-men Ting and became a veritable host. Inside this claw machine, there were NFTs and other objects suggested by collectors, this machine was turn into a collab work with the connected artists in that sense.<br><br>Anyone who successfully clamps any items in this machine will receive NFT and become the owner of No. 50. The monthly income of this machine will be airdropped to all No.50 owners after deducting the cost. In this way, Chen linked this NFT project with the real world and gained many benefits such as expanding the exposure, enhancing the visibility of the project, and encouraging interaction with the community.<br>&nbsp;<br>Through this NFT project, Chen not only showcased the benefits of leveraging NFT to gain reputation and considerable profit (of course, good results are the icing on the cake), but also the possibility of how NFT can integrate into our daily lives: even the most ordinary things can be turned into NFT. The key to success is whether you can refine its ‘juicy’ elements, then ferment them into an attractive story. Nevertheless, it also reminds us that: embracing NFT does not mean that you have to be extinct from all marketing channels in the physical world. The claw machine is tangible and controllable in the physical world, isn’t it? The coins that consumers put into the machine are also profit generated, right?<br><br>Any creative ideas of NFT application in business or daily life? It’s the question you should think about right NOW!</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div>

<p>早前跟大家分享过台湾师园盐酥鸡的故事，探讨这家小食店如何凭着NFT建立起一个完整的O2O营销生态圈∶将线上线下的通路有机连结丶相互引流，并在过程中逐步获取利润。但别以为所有NFT项目都需先有一个实体商品，继而由线上出发丶回归线下，更别觉得NFT必然要与品牌挂鈎；「反叛」地操作且成功的例子着实不少。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>2021年10月，台湾一名大学生陈德叡发起了一个「百日娃娃机 NFT」项目；顾名思义，就是创作者会连续一百天铸造一个夹娃娃机录像片段的 NFT，直到完成一百个。而从项目官方网站上的资料可见，陈德叡不但摄录了娃娃机影片，更细心地在每个作品的简介中写下摄录机台的所在地点丶GPS座标，以及机中所夹的物件。换句话说，他是在创作NFT，更是在用NFT记录生活点滴。<br>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>事实上，他选择娃娃机作为NFT系列的题材并不是无心插柳。台湾NFT收藏专家黄彦霖曾撰文表示自己一直竭力促成「台湾元素」的NFT项目，希望透过这些NFT的推广丶收藏和讨论，向世界传播台湾意象。「百日娃娃机NFT」的创作者陈德叡就是在黄彦霖的怂恿下，选定了主题∶台湾街头随处可见的娃娃机，也是台湾人生活中的寻常风景。结果，这些娃娃机NFT在上架第 14 天就爆红，新作品在推出後一分钟左右就销售一空，为他在一个月内赚了新台币三十万以上的收入；甚至有海外收藏家Twitter分享自己的台湾旅游经验，直指夹娃娃机正是他所认识的台湾。<br><br>但这项目只靠网络上的讨论热度来维系？非也。陈德叡为了完成第五十号特别版作品，特意在西门町人潮最多的区域，租了一台夹娃娃机，成为名符其实的台主，这台娃娃机里面有 NFT，也有其他收藏家建议的物品在里面，藉此将这机台变成一个与艺术家连结丶合作的Collab作品。而任何人只要成功在这部娃娃机中夹到任何物品，就可获得 NFT，成为第 50 号作品拥有者；更有趣的是，这台娃娃机的月收入，会在扣除成本之後空投给所有第五十号作品拥有者。就这样，陈一举将这个NFT项目「落地」，更收获了扩大接触范围丶提升项目知名度丶社群互动等众多好处。<br><br>「百日娃娃机NFT」给我们的启示，不单单在於它为作者所带来的名声和可观利润（当然，好成绩是锦上添花），更在於它示范了NFT融入生活的可能∶生活中更稀疏平常的事都可以变成NFT，关键在於你能否提炼当中的动人元素，再发酵成一套完整的说法，用以打动人心。同时，拥抱NFT也不等於要自绝於实体世界所有营销的通路，一台在实体世界可触可控的娃娃机，不正正就是最「真金白银」的贩卖机吗？一个个消费者往机里投入的硬币，难道就不是项目收入？<br><br>NFT能将创意经济项目带到多远，尚是未知之数，但可以肯定的是，能够融入生活的NFT，其想像空间和商机，绝对无限。你有甚麽创意想法可以令NFT更融入生活？</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div>

<p>早前跟大家分享過台灣師園鹽酥雞的故事，探討這家小食店如何憑著NFT建立起一個完整的O2O營銷生態圈︰將線上線下的通路有機連結、相互引流，並在過程中逐步獲取利潤。但別以為所有NFT項目都需先有一個實體商品，繼而由線上出發、回歸線下，更別覺得NFT必然要與品牌掛鈎；「反叛」地操作且成功的例子著實不少。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>2021年10月，台灣一名大學生陳德叡發起了一個「百日娃娃機 NFT」項目；顧名思義，就是創作者會連續一百天鑄造一個夾娃娃機錄像片段的 NFT，直到完成一百個。而從項目官方網站上的資料可見，陳德叡不但攝錄了娃娃機影片，更細心地在每個作品的簡介中寫下攝錄機台的所在地點、GPS座標，以及機中所夾的物件。換句話說，他是在創作NFT，更是在用NFT記錄生活點滴。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>事實上，他選擇娃娃機作為NFT系列的題材並不是無心插柳。台灣NFT收藏專家黃彥霖曾撰文表示自己一直竭力促成「台灣元素」的NFT項目，希望透過這些NFT的推廣、收藏和討論，向世界傳播台灣意象。「百日娃娃機NFT」的創作者陳德叡就是在黃彥霖的慫恿下，選定了主題︰台灣街頭随處可見的娃娃機，也是台灣人生活中的尋常風景。結果，這些娃娃機NFT在上架第 14 天就爆紅，新作品在推出後一分鐘左右就銷售一空，為他在一個月內賺了新台幣三十萬以上的收入；甚至有海外收藏家Twitter分享自己的台灣旅遊經驗，直指夾娃娃機正是他所認識的台灣。<br><br>但這項目只靠網絡上的討論熱度來維繫？非也。陳德叡為了完成第五十號特別版作品，特意在西門町人潮最多的區域，租了一台夾娃娃機，成為名符其實的台主，這台娃娃機裏面有 NFT，也有其他收藏家建議的物品在裡面，藉此將這機台變成一個與藝術家連結、合作的Collab作品。而任何人只要成功在這部娃娃機中夾到任何物品，就可獲得 NFT，成為第 50 號作品擁有者；更有趣的是，這台娃娃機的月收入，會在扣除成本之後空投給所有第五十號作品擁有者。就這樣，陳一舉將這個NFT項目「落地」，更收穫了擴大接觸範圍、提升項目知名度、社群互動等眾多好處。<br><br>「百日娃娃機NFT」給我們的啟示，不單單在於它為作者所帶來的名聲和可觀利潤（當然，好成績是錦上添花），更在於它示範了NFT融入生活的可能︰生活中更稀疏平常的事都可以變成NFT，關鍵在於你能否提煉當中的動人元素，再發酵成一套完整的說法，用以打動人心。同時，擁抱NFT也不等於要自絕於實體世界所有營銷的通路，一台在實體世界可觸可控的娃娃機，不正正就是最「真金白銀」的販賣機嗎？一個個消費者往機裏投入的硬幣，難道就不是項目收入？<br><br>NFT能將創意經濟項目帶到多遠，尚是未知之數，但可以肯定的是，能夠融入生活的NFT，其想像空間和商機，絕對無限。你有甚麼創意想法可以令NFT更融入生活？</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p>

Decoding NFT: NFT - A catalyzer of the creative economy

NFT解码：NFT - 引爆创意经济的催化剂

NFT解碼：NFT - 引爆創意經濟的催化劑

<p>Jin Yong, renouned martial arts novels author, had published more than a dozen of works that were popular among Chinese readers. If you agree with the above description, you should be shocked by the launch of the “Tian Long Ba Bu NFT”.<br>&nbsp;</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>“Seriously? The NFT of Tian Long Ba Bu?”</p><p>Yes – though you are doubting, this NFT series has been launched and positioned itself as “the first on the network”, combining “NFT and Jin Yong's martial arts characters' to cast the characters in the 'Tian Long Ba Bu'; and the exclusive NFT card image is 'integrated into mainstream blind box game elements and DeFi mechanisms to create a decentralized game platform'. According to the 'Tian Long Ba Bu. NFT' team, this move is to pay tribute to Jin Yong; a total of 6,000 NFT character cards worth US$45,000 have also been airdropped to players.</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>Still feeling puzzled? That's what matters : when the general public is still questioning the relationship between Jin Yong's works and NFT, someone has already turned these classic creations into NFTs, making a fortune in the DeFi field. So, has the NFT obtained the permission of the copyright holder? No one could provide an accurate answer as there is no disclosure in the current access information, but the important thing is that no matter whether it has been approved by the IP owner, it will not prevent this NFT series from appearing in the DeFi world. Moreover, the 'Tian Long Ba Bu. NFT' will not be the first case, nor will it be the last.&nbsp;<br><br>“Tian Long Ba Bu. NFT” is an alarm to all IP owners. From the perspective of speculators, NFT is an opportunity to grab money; as long as you have a certain level of technology skills and knowledge, you can easily turn the brainchild of others' hard work into a tool to make money. But from the perspective of copyright holders, NFT is something that they love and hate at the same time: if they can be the first one to mint their works into NFT, it's such a good opportunity to establish a stylish image for themselves. It's likely to win both fame and fortune, and ideally, in just one shoot. But if someone with ulterior motives has done that before they do, then they can only watch they works sell in DeFi territory, sigh, and countless regard.&nbsp;<br><br>One should note that the NFT world is unlike the real world, in which the IP owner could sue the perpetrators according to the copyright regulations or law; but in the blockchain world, everything is anonymous and irreversible, it is impossible for you to dig out the perpetrators nor to take any further actions. And yes, you can solicit the “original edition” after someone else acquire a big sale, but this is like gambling on whether people who have bought the 'pirated edition' are willing to pay again for the 'genuine version'.<br><br>Issueing NFTs or not is no longer a question for copyright holders, but a mandatory 'when to do' question. The longer you ponder, the higher risk you face. Take it or leave it!</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p>贵为武侠小说泰斗，金庸先生的大名在华人社会无人不晓；其笔下十多部作品，多年来更以电视剧丶电影等形式传世，脍炙人口。假如你同意以上这些描述，那应该会被「天龙八部．NFT」的面世所震惊。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>「什麽？《天龙八部》的NFT？」<br><br>是的，当你依然在质疑是否真有其事时，这NFT系列已打着「全网首家」的旗号，将「NFT与金庸武侠人物相结合」，为《天龙八部》中的角色铸造专属NFT卡牌形象，更「融入主流盲盒游戏元素与DeFi机制，打造去中心化游戏平台」。按「天龙八部．NFT」团队所言，此举是想向金庸致敬。另外，6000份合共价值45,000美元的NFT人物卡牌亦已悉数空投予玩家。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>假如你仍然觉得不解，那正好就点出了问题所在：当广大群众仍然觉得金庸作品与NFT互不相干时，早已有人将这些经典创作变成NFT，在DeFi领域大赚一笔；这个「天龙八部NFT」有否得到版权持有人同意？现有的访问资料中似乎没有透露，但重要的是，无论它有否得到版权持有人认可和批准，也无阻这NFT系列在DeFi世界出现。而且，这种「未知有否获授权」而铸造的NFT作品，「天龙八部．NFT」不会是第一次，亦不会是最後一次。<br><br>一币两面。在投机者的角度，NFT是机遇的代名词：只要具备一定技术水平，就可轻易将他人努力创作的心血结晶变成自己获利的工具。但在版权持有人的角度，NFT是令其又爱又恨的东西：若然能抢先将作品铸造成NFT，就可借助这新事物的光环，为自己确立一个新潮丶型格的形象，更有可能名利双收，一箭双雕；但假如被别有用心的人截足先登，快一步「抢铸」NFT，那就只可眼睁睁地看着自己的作品在DeFi国度大卖， 望洋兴叹；他日这些NFT作品在元宇宙成为经典，则更是抱憾终身。而一旦版权持有人发现自己被「侵权」，在现实世界尚且可以诉诸法制，将肇事者告上法院，再根据各地的版权条例来追讨权益；但在区块链世界，一切都是匿名发生且不可逆转，基本上是无仇可报。当然，你可以在别人大卖特卖後，以「原装正版」招徕，但此举就好比押注作一次豪赌，赌已经购入「翻版」的人愿意再掏出钱包丶买你的「正版」。<br><br>话已至此，不难发现铸造NFT之於版权持有人，已经不是一道「做或不做」的选择题，而是一道「何时做」的必答题—— 但紧记，你考虑的时间越长，面临被突袭的风险就越大。「执输行头惨过败家」，这话在NFT世界，原来无比写实。你猜猜哪一经典名着会成为下一个被铸成NFT的作品？<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p>貴為武俠小說泰斗，金庸先生的大名在華人社會無人不曉；其筆下十多部作品，多年來更以電視劇、電影等形式傳世，膾炙人口。假如你同意以上這些描述，那應該會被「天龍八部．NFT」的面世所震驚。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/IVKnJAn3shIsTpGLMst0.png" style=" width: 100%;max-width: 600px; height: auto;">
</div></div><p>&nbsp;</p><p>「甚麼？《天龍八部》的NFT？」&nbsp;<br><br>是的，當你依然在質疑是否真有其事時，這NFT系列已打著「全網首家」的旗號，將「NFT與金庸武俠人物相結合」，為《天龍八部》中的角色鑄造專屬NFT卡牌形象，更「融入主流盲盒遊戲元素與DeFi機制，打造去中心化遊戲平台」。按「天龍八部．NFT」團隊所言，此舉是想向金庸致敬。另外，6000份合共價值45,000美元的NFT人物卡牌亦已悉數空投予玩家。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>假如你仍然覺得不解，那正好就點出了問題所在：當廣大群眾仍然覺得金庸作品與NFT互不相干時，早已有人將這些經典創作變成NFT，在DeFi領域大賺一筆；這個「天龍八部NFT」有否得到版權持有人同意？現有的訪問資料中似乎沒有透露，但重要的是，無論它有否得到版權持有人認可和批准，也無阻這NFT系列在DeFi世界出現。而且，這種「未知有否獲授權」而鑄造的NFT作品，「天龍八部．NFT」不會是第一次，亦不會是最後一次。&nbsp;<br><br>一幣兩面。在投機者的角度，NFT是機遇的代名詞：只要具備一定技術水平，就可輕易將他人努力創作的心血結晶變成自己獲利的工具。但在版權持有人的角度，NFT是令其又愛又恨的東西：若然能搶先將作品鑄造成NFT，就可借助這新事物的光環，為自己確立一個新潮、型格的形象，更有可能名利雙收，一箭雙雕；但假如被別有用心的人截足先登，快一步「搶鑄」NFT，那就只可眼睜睜地看著自己的作品在DeFi國度大賣， 望洋興歎；他日這些NFT作品在元宇宙成為經典，則更是抱憾終身。而一旦版權持有人發現自己被「侵權」，在現實世界尚且可以訴諸法制，將肇事者告上法院，再根據各地的版權條例來追討權益；但在區塊鏈世界，一切都是匿名發生且不可逆轉，基本上是無仇可報。當然，你可以在別人大賣特賣後，以「原裝正版」招徠，但此舉就好比押注作一次豪賭，賭已經購入「翻版」的人願意再掏出錢包、買你的「正版」。&nbsp;<br><br>話已至此，不難發現鑄造NFT之於版權持有人，已經不是一道「做或不做」的選擇題，而是一道「何時做」的必答題—— 但緊記，你考慮的時間越長，面臨被突襲的風險就越大。「執輸行頭慘過敗家」，這話在NFT世界，原來無比寫實。你猜猜哪一經典名著會成為下一個被鑄成NFT的作品？&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

Decoding NFT: Launch NFT ASAP to protect your copyright

NFT解码：版权所有人注意！尽快推出 NFT 以保护你在元宇宙的版权！

NFT解碼：版權所有人注意！盡快推出 NFT 以保護你在元宇宙的版權！

<p>E-commerce is phenomenal in this new era. Many traditional enterprises consider digitalization and e-commerce as elixir to save their declining businesses. But it is infeasible to only develop either an online business or an offline business. What enterprises need is to integrate online and offline organically and develop a mature ecosystem, that is called O2O (Online to Offline).</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>O2O is easier said than done. It is difficult to transfer the offline business model directly to online, vice versa. Let’s go through the journey together: you aim to maintain your customers in your ecosystem, so you implement online promotion which drives consumers to do shopping at your physical store; then they purchase and settle transaction, and hopefully they will return to the online shop to start the next 'consumer journey'. There are two major challenges of this O2O journey: first, how to reduce the churn rate of existing customers in the conversion process; second, how to attract new customers or increase the motivation of existing customers to keep going in the cycle.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>&nbsp;</p><p>The story of 'Shiyun fried chicken shop' is a good reference for companies that aim to develop O2O marketing leveraging NFT.&nbsp;<br><br>Founded in 1984, Shiyun fried chicken is such a popular tuck shop in Taiwan. With the rise of NFT, Shiyan seized the opportunity and issued Shiyuan fried chicken NFT on the OurSong platform. Under the eye-catching title - 'The world first fried chicken NFT shop', the shop effortlessly acclaimed the title of 'world's first'. The NFT series Shiyun issued comsists of 8 'dishes' including fried squid, eryngii mushroom, fried chicken, green beans, etc. The initial bidding price of each 'item' is 1 OSD (equivalent to one U.S. dollar), and the total quantity available is between 80 and 500.&nbsp;<br><br>With this innovative idea of combining fried chicken and NFT, this series was destined to be popular as reflected from its positive sales: on the first day of sale, one of the fried chicken was almost sold out; the price of another fried chicken dish has increased by 13400% to 135 OSD. The result showed that the new attempt of Shiyun not only gained the PR buzz, but also earned revenue from selling NFTs, let's call it 'killing two birds with one stone'.&nbsp;<br><br>All these things, however, were just side dishes. The real magic of this NFT campaign lies in the 'owner's guarantee'. According to its white paper, every time when a new transaction is made by reselling the fried chicken NFT, the new holder of the NFT can redeem that product at the physical store. And the NFT need not to be returned to the store. That is to say, if A buys the green beans NFT, he can go to the Shiyun store to get one free green bean; if A then sells the green beans to B, B can go to the store to get a free green bean, and so on.&nbsp;<br><br>What Shiyun did was actually using the NFT as a tool to extend the online promotion and drive the customers to visit the store. With the continuous resale of NFTs, the effect of driving traffic to the store will keep on going, and this 'automation’ helps save the promotion and time costs required to maintain the popularity. NFT holders also become the 'promoters': they are attracting people to purchase their NFTs, and introducing more potential customers.&nbsp;<br><br>Although NFT can be used to redeem goods, the authenticity verification feature of the blockchain prevents Shiyun from getting involved in the cumbersome administrative procedures of issuing 'redemption coupons' in the real world. Oh, yes! You may lose customers during the process of buying and selling from NFT and physical store redemption. For instance, some people only buy NFT but do not redeem the fried chicken in the store, but, please be reminded that in this new type of O2O, the churn rate no longer means loss: if the NFT keeps circulating in the market but no one comes to the store to redeem the free gifts, Shiyun still receive royalties fee in the transaction. In this sense, does the 'churn rate' mean loss?&nbsp;<br><br>Shiyun fried chicken has demonstrated one of the many ways of NFT business application. More and more companies will definitely follow what Shiyun had done. With the rise of different NFT applications that are linked to the real world, O2O will become more and more feasible.&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p>今时今日，没有人会否认网上销售对业务发展的重要，不少传统企业更视网络化丶电商化为起死回生的救命仙丹。但其实，单单发展网上业务，与只偏重发展实体世界业务，同样是练武不练功，注定发育不良；因为企业真正需要的，是将线上线下有机结合，并发展出一个成熟的生态，亦即是坊间常说的O2O（Online to Offline）。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>O2O说易行难，难在你在线上或线下建立的基础不能轻易往另一个维度转化。而且，要将客户留在自家生态内，历经网络宣传丶引流到店丶交易结算等流程，最後再回到网络环境中开展下一趟「旅程」，就必须要克服两大难题∶一，降低现有客户在转化过程中的流失率；二，吸纳全新顾客或增加顾客在生态中循环的动机。<br><br>「师园盐酥鸡」NFT的故事，似乎值得所有被这两座大山困住的企业参考。师园盐酥鸡创立於1984年，是台湾的老字号盐酥鸡品牌。最近，师园就赶上NFT热潮，於OurSong平台公开发行师园盐酥鸡NFT，更以醒目字眼「全世界第一间NFT炸鸡店」作标榜，轻松在NFT世界拿下「世界第一」的名号。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>&nbsp;</p><p>师园是次发行的NFT「菜式」共有八种，包括炸鱿鱼丶杏鲍菇丶盐酥鸡丶四季豆等，各款「食品」最初起标价均为1 OSD（相当於一美元），总数在 80至500 枚之间；而大概是NFT与盐酥鸡的结合太新鲜，所以不但能制造话题吸引注视，更创下惊人交易量，开卖首日，其中一款盐酥鸡就被抢购至只剩1枚，另一款盐酥鸡的价格更大涨 13,400% 至 135 OSD。师园这一新尝试，既赢了讨论热度，又在销售NFT上有所收获，可谓名利双收。<br><br>但以上都是配菜，这款NFT真正的杀着在於「持有者保证」。据其白皮书所写，只要NFT有一笔新的交易，NFT的新持有者可以来门市兑换该产品一次，持有的NFT不须归还予店家。亦即是Ａ买到四季豆NFT，可以到师园门市换取免费的四季豆一份；若A将四季豆卖给B，则B可到门市换取免费的四季豆一份，如此类推。<br><br>师园此举，其实就是NFT这个在虚拟世界的产物化成引客到店的工具，将网络世界的买卖延伸到实体门市的交易。而随着NFT的不断转售，引流到店的效应就会一直延续，减省了要维持热度所需付出的推广金钱和时间成本；NFT的持有者亦变成了「推广员」，在吸引买家的同时亦同步为实体店引来了下一位潜在客户。而且，NFT虽然可以用以换领商品，但区块链的的真伪认证特性却令师园不必陷入在实体世界发行「换领券」之烦琐行政程序，总之「认NFT不认人」。你或会好奇，由NFT买卖到实体店消费的过程中同样有可能流失客户，例如部分人只买NFT而不换领盐酥鸡——确实如此，但别忘了，在传统O2O中，流失率等於见财化水，但在这个NFT系列的玩法中，假如NFT不断转手却没有人到店换领免费赠送的商品，师园同样可以在交易中获得分成，换言之，流失率依然存在，只是利润却早已落袋。<br><br>师园盐酥鸡NFT只是一个起点，未来必定会有更多不同企业效法，而随着NFT的各种应用与实体世界逐步挂鈎，O2O也就变得越来越实在。</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><p>&nbsp;</p><p>&nbsp;</p>

<p>今時今日，沒有人會否認網上銷售對業務發展的重要，不少傳統企業更視網絡化、電商化為起死回生的救命仙丹。但其實，單單發展網上業務，與只偏重發展實體世界業務，同樣是練武不練功，注定發育不良；因為企業真正需要的，是將線上線下有機結合，並發展出一個成熟的生態，亦即是坊間常說的O2O（Online to Offline）。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>O2O說易行難，難在你在線上或線下建立的基礎不能輕易往另一個維度轉化。而且，要將客戶留在自家生態內，歷經網絡宣傳、引流到店、交易結算等流程，最後再回到網絡環境中開展下一趟「旅程」，就必須要克服兩大難題︰一，降低現有客戶在轉化過程中的流失率；二，吸納全新顧客或增加顧客在生態中循環的動機。<br><br>「師園鹽酥雞」NFT的故事，似乎值得所有被這兩座大山困住的企業參考。師園鹽酥雞創立於1984年，是台灣的老字號鹽酥雞品牌。最近，師園就趕上NFT熱潮，於OurSong平台公開發行師園鹽酥雞NFT，更以醒目字眼「全世界第一間NFT炸雞店」作標榜，輕鬆在NFT世界拿下「世界第一」的名號。</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>&nbsp;</p><p>師園是次發行的NFT「菜式」共有八種，包括炸魷魚、杏鮑菇、鹽酥雞、四季豆等，各款「食品」最初起標價均為1 OSD（相當於一美元），總數在 80至500 枚之間；而大概是NFT與鹽酥雞的結合太新鮮，所以不但能製造話題吸引注視，更創下驚人交易量，開賣首日，其中一款鹽酥雞就被搶購至只剩1枚，另一款鹽酥雞的價格更大漲 13,400% 至 135 OSD。師園這一新嘗試，既贏了討論熱度，又在銷售NFT上有所收穫，可謂名利雙收。&nbsp;<br><br>但以上都是配菜，這款NFT真正的殺著在於「持有者保證」。據其白皮書所寫，只要NFT有一筆新的交易，NFT的新持有者可以來門市兌換該產品一次，持有的NFT不須歸還予店家。亦即是Ａ買到四季豆NFT，可以到師園門市換取免費的四季豆一份；若A將四季豆賣給B，則B可到門市換取免費的四季豆一份，如此類推。&nbsp;<br><br>師園此舉，其實就是NFT這個在虛擬世界的產物化成引客到店的工具，將網絡世界的買賣延伸到實體門市的交易。而隨著NFT的不斷轉售，引流到店的效應就會一直延續，減省了要維持熱度所需付出的推廣金錢和時間成本；NFT的持有者亦變成了「推廣員」，在吸引買家的同時亦同步為實體店引來了下一位潛在客戶。而且，NFT雖然可以用以換領商品，但區塊鏈的的真偽認證特性卻令師園不必陷入在實體世界發行「換領券」之煩瑣行政程序，總之「認NFT不認人」。你或會好奇，由NFT買賣到實體店消費的過程中同樣有可能流失客戶，例如部分人只買NFT而不換領鹽酥雞——確實如此，但別忘了，在傳統O2O中，流失率等於見財化水，但在這個NFT系列的玩法中，假如NFT不斷轉手卻沒有人到店換領免費贈送的商品，師園同樣可以在交易中獲得分成，換言之，流失率依然存在，只是利潤卻早已落袋。&nbsp;<br><br>師園鹽酥雞NFT只是一個起點，未來必定會有更多不同企業效法，而隨著NFT的各種應用與實體世界逐步掛鈎，O2O也就變得越來越實在。&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p>

Decoding NFT: Is NFT a new O2O marketing tool? 

NFT解码：NFT是企业完善O2O销售的新工具？

NFT解碼：NFT是企業完善O2O銷售的新工具？

<p>For some traditional companies, 'innovation' is not just an empty talk but a crucial element that determines the future of business. Market is ever-changing, rapidly. And it means that those traditional companies could do nothing but to go with the flow. The recent attempt by McDonald's reflects the ambition of this multinational catering giant, which was founded for more than half a century, its 'innovation', however, is not about fried chicken but McRib NFT.</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>McRib is not commonly known by Asian but it owns high popularity in the United States. Whenever McRib is launched, it is only available in designated stores for a limited period of time; this “scarcity” explains why Americans would travel across the states to get this “legendary burger”. This popularity is the reason for its '”return” - on 30 September 2021, McDonald's announced that McRib would be available in all the stores in the US starting from 1 November. Moreover, it will launch a limited-edition McRib NFT to celebrate the 40th anniversary of the burger.</p><p>&nbsp;</p><p>It is worth to note that, the limited-edition McRib NFT is not for sale but as a gift to win, as it stated in the announcement: “to enter for a chance to win, make sure you're following @McDonalds on Twitter and retweet the Sweepstakes Invitation tweet any time between 1cNovember through 7 November from your public account. By 12 November, we'll select ten fans who will receive the exclusive McRib NFT to add to their personal collection.”<br><br>According to Hootsuite (social media management company), online conversations surrounding the McRib's 40th anniversary and subsequent NFT announcement hit more than 20,000 mentions (with the NFT giveaway contest generating 83,000+ retweets. All these data has proven the success of this NFT campaign. The buzz even spread across the globe to the United Kingdom, Japan, Spain and Canada, though the lucky draw was limited to people who lived in the USA.&nbsp;<br><br>The success of McRib NFT campaign is certain. Its success is not only reflected from the heated discussion around the world, but also from the trendy and stylish brand image McDonald's established via NFT. When its competitors are busy launching new flavors and new foods; or working on the price war strategy. McDonald's uses NFT to upgrade an “old product” that has been available for 40 years to a “new product” that relevent to Gen Z, a young but promising market. Nevertheless, the “limited prizes” of the game are created by McDonald's itself, the cost is low and controllable.&nbsp;<br><br>The campaign positioning the NFTs as gifts reflected that making profit is not the company’s objective. They aim to create a topic about “scarcity” and gain brand exposure by the extensive discussion around the world. NFT, in this sense, is used to establish an innovative and fashionable image - which a reasonably low cost.<br><br>Unlike those new creators and start-ups who rely on NFTs to make a name for themselves or break through, traditional companies are not lack of resources and manpower, but the awareness of ”innovation” and the effectiveness to kick start those innovative plans. Traditional companies can wash away the conservative image and step into the young market by embracing NFT technology. McDonald's McRib NFT is definitely an excellent example of traditional corperate using NFT as a new way for promotion. Which company will be the next successful one that uses NFT to repackage and upgrade its conventional products and services?&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a>
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<p>「创新」二字说来容易，却是不计其数传统企业念兹在兹的大事，只因市场瞬息万变，假如不创新求变丶追赶潮流，无异於慢性自杀。最近麦当劳的尝试，正正反映出这家创立逾半世纪的跨国餐饮巨企对「创新」的决心——说的不是炸鸡和男团成员闪卡，而是它的 McRib NFT。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>身处亚洲的我们或许不知 McRib 为何物，但其实它在美国拥有颇高的人气，不过以往多数是期间限定丶或仅在指定餐厅供应，故每次推出都使不少美国人跨洲过省去购买， 正因这「稀缺性」，令McRib有了「传说中的稀有汉堡」这封号。大概是看准McRib的高人气，麦当劳在今年9月30日时就宣布，McRib会於11月1日回归全美国的餐单，而为了欢庆这汉堡面世四十周年，更会推出限量版的McRib NFT。</p><p>&nbsp;</p><p>值得留意的是，限量版的McRib NFT并不公开发售，而是以游戏奬品的形式出现∶参加者只要在11月1至7日在公开的Twitter帐号上追踪McDonalds，再转发该则幸运抽奖邀请函的推文，就有机会中奬。麦当劳会於11月12日选出10位幸运粉丝，送上McRib NFT以供珍藏。这次活动有多成功？有报道指出，网上有关 McRib 四十周年及 McRib NFT公告的提及次数为两万多次，而NFT抽奬游戏的Twitter贴文的转发次数超越八万，但「回归全美餐单」贴文，则只有几千次提及……而且，尽管这个抽奬活动只限美国人参加，却引起了世界各地人士的关注和讨论，其中以英国丶日本丶西班牙和加拿大等地的民众最为热烈。<br><br>McRib NFT 无疑是一次成功的公关推广活动。它的成功除了体现在全球不同地方的讨论热度，更在於NFT为麦当劳所树立的新潮丶型格形象——当竞争对手仍然停留在推出新口味丶新食品；或者透过减价优惠来抢攻市场时，麦当劳却借用NFT，将一件面世四十年的「旧产品」转化，提升成「新卖点」，直接对准Z世代这个年轻但又具相当潜力的市场。更重要的是，整个游戏的「限量奬品」都是由麦当劳自家创造，成本有限，而「只送不卖」的设定，亦可以看出这活动志不在赚钱，而是要透过NFT来创造一个有关「稀缺性」的话题，享受由此带来的广泛讨论和免费宣传，以及借NFT来建立创新丶时尚的形象。这些事，哪怕有钱也未必能做到，更遑论要做好。<br><br>与其他要倚靠NFT 来打响名堂或突围的创作人丶初创不同，传统大企业有资源丶有人手，但往往被诟病其思想守旧丶转身慢，空有「创新」的觉悟却无力实践。NFT的出现正好能为这些传统企业所用，显示其敢於拥抱新事物的勇气，藉以洗擦依附在品牌上的陈旧老气，抢攻年轻人市场。麦当劳的 McRib NFT，绝对是传统大企业善用NFT作推广新手法的优秀示范，那麽下个利用NFT来重新包装丶升级旗下旧产品丶旧服务的企业，又会是谁？</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p>「創新」二字說來容易，卻是不計其數傳統企業念茲在茲的大事，只因市場瞬息萬變，假如不創新求變、追趕潮流，無異於慢性自殺。最近麥當勞的嘗試，正正反映出這家創立逾半世紀的跨國餐飲巨企對「創新」的決心——說的不是炸雞和男團成員閃卡，而是它的 McRib NFT。</p><p>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p>&nbsp;</p><p>身處亞洲的我們或許不知 McRib 為何物，但其實它在美國擁有頗高的人氣，不過以往多數是期間限定、或僅在指定餐廳供應，故每次推出都使不少美國人跨洲過省去購買， 正因這「稀缺性」，令McRib有了「傳說中的稀有漢堡」這封號。大概是看準McRib的高人氣，麥當勞在今年9月30日時就宣佈，McRib會於11月1日回歸全美國的餐單，而為了歡慶這漢堡面世四十周年，更會推出限量版的McRib NFT。</p><p>&nbsp;</p><p>值得留意的是，限量版的McRib NFT並不公開發售，而是以遊戲奬品的形式出現︰參加者只要在11月1至7日在公開的Twitter帳號上追蹤McDonalds，再轉發該則幸運抽獎邀請函的推文，就有機會中奬。麥當勞會於11月12日選出10位幸運粉絲，送上McRib NFT以供珍藏。這次活動有多成功？有報道指出，網上有關 McRib 四十周年及 McRib NFT公告的提及次數為兩萬多次，而NFT抽奬遊戲的Twitter貼文的轉發次數超越八萬，但「回歸全美餐單」貼文，則只有幾千次提及……而且，儘管這個抽奬活動只限美國人參加，卻引起了世界各地人士的關注和討論，其中以英國、日本、西班牙和加拿大等地的民眾最為熱烈。</p><p>&nbsp;</p><p>McRib NFT 無疑是一次成功的公關推廣活動。它的成功除了體現在全球不同地方的討論熱度，更在於NFT為麥當勞所樹立的新潮、型格形象——當競爭對手仍然停留在推出新口味、新食品；或者透過減價優惠來搶攻市場時，麥當勞卻借用NFT，將一件面世四十年的「舊產品」轉化，提升成「新賣點」，直接對準Z世代這個年輕但又具相當潛力的市場。更重要的是，整個遊戲的「限量奬品」都是由麥當勞自家創造，成本有限，而「只送不賣」的設定，亦可以看出這活動志不在賺錢，而是要透過NFT來創造一個有關「稀缺性」的話題，享受由此帶來的廣泛討論和免費宣傳，以及借NFT來建立創新、時尚的形象。這些事，哪怕有錢也未必能做到，更遑論要做好。</p><p>&nbsp;</p><p>與其他要倚靠NFT 來打響名堂或突圍的創作人、初創不同，傳統大企業有資源、有人手，但往往被詬病其思想守舊、轉身慢，空有「創新」的覺悟卻無力實踐。NFT的出現正好能為這些傳統企業所用，顯示其敢於擁抱新事物的勇氣，藉以洗擦依附在品牌上的陳舊老氣，搶攻年輕人市場。麥當勞的 McRib NFT，絕對是傳統大企業善用NFT作推廣新手法的優秀示範，那麼下個利用NFT來重新包裝、升級旗下舊產品、舊服務的企業，又會是誰？<br><br>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

Decoding NFT: The game-changer for traditional enterprises

NFT解码：传统企业抢攻新市场的法宝

NFT解碼︰傳統企業搶攻新市場的法寶

<p>To a certain extent, this misunderstanding is caused by the eye-catching headlines across media outlets — 'JPG File Sold for $69 Million, as NFT Mania Booms’, 'JPG Just Sold For Nearly $70 Million, wait, what?!’ etc.. NFT definitely is not just a jpeg image. Hong Kong musician Hanjin Tan's single 'Nobody Gets Me', Namewee's songs , NBA stars' video clips, Twitter's first tweet, game props, and more, are all NFTs. All these examples prove that NFTs are not just jpegs, but it can also be texts, videos, or other forms.<br>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p><br>The term‘work', indeed, objectively describes that NFT developers are doing some creative work. However, if we keep using the concept of 'work' to understand NFT, it is just limiting ourselves to imagine its prospects and potentials. So, what is NFT? The answer is: anything that can be tokenized.<br>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p><br>Let’s take an NFT product on OpenSea as an example. A while ago, a friend sent me an OpenSea website link, titled ‘NFT Music Group Membership #00.066’. Out of curiosity, I checked out the website, and yes, it's a 'Membership Card' as the name stated! This '066 Membership Card' featured an array of membership benefits: lifetime access to the social media platform; opportunity to connect with record managing company, producers, engineers, songwriters; professional mixing and mastering; music distribution &amp; marketing service etc. To sum up, it is a integration of record production services, music platforms and fan communities, all in one in the form of an NFT 'membership card'.&nbsp;<br><br>It got me intrigued to discover more about this membership thing by searching on OpenSea with the keyword ‘member’. An interesting discovery: an NFT membership card of a mysterious club that allowed the member to ‘enjoy fine wine and cigar with luxurious ambience and premium service’. There was another one— 'member welfare gift card'— which allowed the cardholder to redeem prizes or courses on the designated platform, and you may even directly transfer ownership of this card to others.&nbsp;<br><br>'Membership card', however, is not new idea at all. Don't you remember that Time Magazine cover photo NFTs also came with a lifetime membership of the Time.com? And the NFT works of Yua Mikami, didn't they feature some real-life gifts? In other words, what people are doing is BREAKING DOWN the elements of their products or service, RECOMBINING them, SUGARCOATING the 'new' products with NFT, and finally, SELLING them!&nbsp;<br><br>Based on this formular, a wide range of commercial organizations can actually confidently enter the NFT world: can the e-book platforms and media organizations turn their content into NFTs and sell them together with memberships? When sneaker brands produce limited editions and relaunch classic styles named after stars, can they issue corresponding NFTs at the same time, and then establish a community to facilitate long-term customer relationship and follow-up promotion?&nbsp;<br><br>If brands or creators can issue NFTs to customers or supporters who provide feedback and contribute content, wouldn't NFT membership card be more trendy than cash coupons? The bonding created through this community engagement is stronger than ever. There are certainly more variation of such usage. What matter is, do you still think that NFT has nothing to do with you or your business? By now, you should be thinking: how to turn what you are doing into NFT and use NFT as your tools to enhance your business.&nbsp;</p><p><br>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT Solutions</a>
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<p>说起NFT，很多人都以为只是一张jpeg图。这个误会，多少是由於不少媒体都喜欢用「一张JPEG丶GIF卖过百万，艺术家一夜暴富」丶「42号石头图档NFT逾千万成交」等标题来吸引眼球，令人不自觉地将NFT等同成图片。事实上，NFT当然不只是图片。就如香港音乐人陈奂仁发行的NFT是其原创歌曲，鬼才歌手黄明志的NFT也是其音乐作品，还有NBA球员的入球片段丶Twitter 的第一则推文丶游戏道具等，无不证明了NFT不只是图片，更可以是文字丶影片，或其他作品。<br>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div></div><p><br>的确，「作品」二字客观描述了NFT开发者在做「创作」这事。但问题是，若我们依然用「作品」这概念来理解NFT，实在是画地自限，只用眼前见到的事物来限制可以出现的想像。那麽，若要打破思想界限，应该将NFT理解成甚麽？答案是∶任何可以被代币化的东西。<br>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/AA9XJudGmVOkpudfmjFo.png" style=" width: 100%;max-width: 600px; height: auto;">
</div></div><p><br>且用一个在OpenSea的小发现来简单说明。早阵子，一位朋友传来一条名为「NFT Music Group Membership #00.066」的OpenSea 网站连结；好奇心驱使下按进去一看，结果，名符其实是一张「会员卡」。这张编号为066的「会员卡」更包括不同的会员福利∶终身免费浏览该音乐平台的丶与平台会员交流和推广自家制音乐的机会丶专业混音和母带制作丶音乐发行和市场推广服务等。简单来说，就是将唱片制作服务丶音乐平台和粉丝社群等不同的东西结合，以NFT「会员卡」的形式卖出去。当你顺藤摸瓜，在OpenSea 搜寻栏中键入「会员」一词，亦能有其他新奇的发现∶某神秘会所的NFT「会员卡」，更指拥有者可尊享「豪华舒适的环境与优质的服务，品尝各国名酒与雪茄」；还有一张「会员福利礼品卡」，让持有人可在指定平台上兑换奬品或课程，甚至直接转让此卡予其他人。<br><br>然而，只要细想一下，这些「会员卡」根本就不是甚麽新玩法。君不见《时代杂志》的NFT项目除了封面的图片外，不也是连带一个终身浏览 Time.com 的会员资格吗？三上悠亚的NFT作品，难道又不是附送其他礼品吗？换言之，大家都是将实体世界中已经在出售的产品丶服务逐一打散丶组合，再铺上NFT 这张包装纸然後出售。</p><p><br>按照这一逻辑，不同商业机构其实可以更大胆地进军NFT世界∶电子书平台丶媒体机构能否将手上的内容变成NFT丶连同会员资格一同出售？波鞋公司在生产以球星命名的限量版丶复刻版时，是不是也可以发行相应的NFT，然後建立一个客户群组，方便长期联系和「再推广」？品牌或创作者假如能向提供意见丶贡献内容的客户或支持者发放NFT，不是比现时的优惠券丶现金券更具型格吗？以此来建立的社群黏着度又是否更难被对手所取代……类似的用法当然可以继续列举，但重要的是，你是否已经抛下对NFT的定见，仍然觉得它与你无关？<br><br>弄明白NFT是或不是甚麽，重要；但更重要的是，好好想一下，如何将你在做的事变成NFT。</p><p><br>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p>說起NFT，很多人都以為只是一張jpeg圖。這個誤會，多少是由於不少媒體都喜歡用「一張JPEG、GIF賣過百萬，藝術家一夜暴富」、「42號石頭圖檔NFT逾千萬成交」等標題來吸引眼球，令人不自覺地將NFT等同成圖片。事實上，NFT當然不只是圖片。就如香港音樂人陳奐仁發行的NFT是其原創歌曲，鬼才歌手黃明志的NFT也是其音樂作品，還有NBA球員的入球片段、Twitter 的第一則推文、遊戲道具等，無不證明了NFT不只是圖片，更可以是文字、影片，或其他作品。<br>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/swC9lHNFviFRD5aiu2Gk.png" style=" width: 100%;max-width: 600px; height: auto;">
</div></div><p><br>的確，「作品」二字客觀描述了NFT開發者在做「創作」這事。但問題是，若我們依然用「作品」這概念來理解NFT，實在是畫地自限，只用眼前見到的事物來限制可以出現的想像。那麼，若要打破思想界限，應該將NFT理解成甚麼？答案是︰任何可以被代幣化的東西。<br>&nbsp;</p><ad-banner-1></ad-banner-1><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/AA9XJudGmVOkpudfmjFo.png" style=" width: 100%;max-width: 600px; height: auto;">
</div></div><p><br>且用一個在OpenSea的小發現來簡單說明。早陣子，一位朋友傳來一條名為「NFT Music Group Membership #00.066」的OpenSea 網站連結；好奇心驅使下按進去一看，結果，名符其實是一張「會員卡」。這張編號為066的「會員卡」更包括不同的會員福利︰終身免費瀏覽該音樂平台的、與平台會員交流和推廣自家製音樂的機會、專業混音和母帶製作、音樂發行和市場推廣服務等。簡單來說，就是將唱片製作服務、音樂平台和粉絲社群等不同的東西結合，以NFT「會員卡」的形式賣出去。當你順藤摸瓜，在OpenSea 搜尋欄中鍵入「會員」一詞，亦能有其他新奇的發現︰某神秘會所的NFT「會員卡」，更指擁有者可尊享「豪華舒適的環境與優質的服務，品嘗各國名酒與雪茄」；還有一張「會員福利禮品卡」，讓持有人可在指定平台上兌換奬品或課程，甚至直接轉讓此卡予其他人。<br><br>然而，只要細想一下，這些「會員卡」根本就不是甚麼新玩法。君不見《時代雜誌》的NFT項目除了封面的圖片外，不也是連帶一個終身瀏覽 Time.com 的會員資格嗎？三上悠亞的NFT作品，難道又不是附送其他禮品嗎？換言之，大家都是將實體世界中已經在出售的產品、服務逐一打散、組合，再鋪上NFT 這張包裝紙然後出售。&nbsp;</p><p><br>按照這一邏輯，不同商業機構其實可以更大膽地進軍NFT世界︰電子書平台、媒體機構能否將手上的內容變成NFT、連同會員資格一同出售？波鞋公司在生產以球星命名的限量版、復刻版時，是不是也可以發行相應的NFT，然後建立一個客戶群組，方便長期聯繫和「再推廣」？品牌或創作者假如能向提供意見、貢獻內容的客戶或支持者發放NFT，不是比現時的優惠券、現金券更具型格嗎？以此來建立的社群黏著度又是否更難被對手所取代……類似的用法當然可以繼續列舉，但重要的是，你是否已經拋下對NFT的定見，仍然覺得它與你無關？<br><br>弄明白NFT是或不是甚麼，重要；但更重要的是，好好想一下，如何將你在做的事變成NFT。<br>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

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