<p><span style="color:rgb(0,0,0);">After introducing the X To Earn project examples and sigincifant elements in the previous two articles, you should have grasped the concept of X To Earn. With this knowledges, it is time to ask the critical question: How to integrate X To Earn into business development? The following three questions are the keys.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">Think About Why You Need To Create a X To Earn Project?</h3></div><p><span style="color:rgb(0,0,0);">It is not a sufficient reason for you to create your X To Earn projects just to following the trend. The core reason should backed by your understanding of the meaning and value behind the business model.</span><br><br><span style="color:rgb(0,0,0);">The reason for X To Earn being popular in Web3 lies in a new set of ideas it holds. In the traditional Web2 world, service providers need to expand and attract users through financing and “money-burning”, and after collecting user data, they then could improve the products. A clear barrier between service providers and users can be observed in this process. But in Web3, users are part of the community. They enter the project after purchasing NFT and hope to earn tokens through the "X" actions. They are longing for the maturity of the project and the profit gain from the token and NFTs trading. The attraction of X To Earn, thus, is not only the funds it brings to the project (obtained from the sale of NFTs), but also the role as a traffic portal to bring users with high centripetal force to the project, and the potential to turn them into solid community members for future applications.</span><br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">How May You Find The Right “X”?</h3></div><p><span style="color:rgb(0,0,0);">As mentioned in the first article of this series, X To Earn is a popular business model on Web3. To develop your X To Earn project, you should first find the part of the existing business or new business that can shine in Web3, and second, extract the direction of X from your findings.&nbsp;</span><br><br><span style="color:rgb(0,0,0);">In this refining process, two elements of X must be kept in mind: quantification and satisfaction. Since the X involvement links to users' return, it is essential for this involvement to be easily quantified. Otherwise, the calculation of return will be quite difficult, and even have a huge impact on token issuance and the entire token economic system. On the other hand, if the quantitative mechanism of X is not well designed, it may be targeted by professional "gold diggers" to seize loopholes and cheat. As for satisfaction, it refers to the fun or contentment that the users can find while participating in X.&nbsp;</span><br><br><span style="color:rgb(0,0,0);">Imagine, if people are only focusing on X earning but not really into it, competitors can easily attract your clients by just offering higher returns. At that time, what more incentive can you adopt to keep the users?&nbsp;</span><br><br><span style="color:rgb(0,0,0);">Therefore, to carry out the X To Earn project, we must first find X, and then design a complete return mechanism and corresponding token economic system from the user perspective.</span><br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">Pros And Cons Are The Key Factors Of The Success Of X To Earn Project</h3></div><p><span style="color:rgb(0,0,0);">As mentioned, the X To Earn project have a strong ability of attracting traffic, which can bring funds and users to the project. Under the attraction of "earning while X", the number of users can grow rapidly in the early stage of the project. Undoubtedly, this is one of the big advantages of the X To Earn project. However, one should note that X To Earn is still an emerging model, which requires the ability and determination to quickly correct after "trial and error".&nbsp;</span><br><br><span style="color:rgb(0,0,0);">Before launching the project, some preparations are needed. For example, the design of quantification and conversion mechanism, NFT issuance plan, tokenomics system planning, etc. All these items need to be comprehensively designed, and a certain amount of early capital investment is required. Before the X To Earn project carries out, it must be carefully and thoroughly planned. Otherwise, the funds may be exhausted due to mistakes in the early stage, or the development will be restricted due to improper arrangements. The early investors will be disappointed, eventually.</span></p><p>&nbsp;</p><p style="margin-left:0cm;text-align:center;"><strong>Based on the above three points, it can be seen that the development of the X2earn project requires forward-looking, planning, technology, execution, and correction capabilities. And on the road of exploring Web3, UD is willing to walk with you all the time and become your strongest backing.</strong></p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Tokenization and Tokenomics Solutions</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=NFT%20Solutions " data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Project Enquiry</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">Read more about NFT projects and expert insights</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/insight/article/key-elements-x-2-earn-tokenomic-nft-project-development"><span style="color:#3C3C3C;"><u>3 Key Elements You Should Prepare For a X To Earn Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#3C3C3C;"><u>Get To Know X To Earn: The Prevailing Business Model Of Web3</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#3C3C3C;"><u>How To Plan The First Step To Make Your NFT Project Stand Out？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#3C3C3C;"><u>Two Key Points That Determined The Future Of A NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#3C3C3C;"><u>Three Essential “Technical” Elements For NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#3C3C3C;"><u>Four Key Tactics To Drive NFT Project Success</u></span></a></td></tr></tbody></table></figure><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p><span style="color:rgb(0,0,0);">看罢前两篇文章谈及的 X To Earn 项目例子和重要元素，相信大家已经掌握 X To Earn 这一概念，有了这些铺垫後，我们不妨进入重点：如何将X To Earn融入业务发展？以下三个问题，就是答案所在。</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">盲目跟风，人有我有？开发 X To Earn 前要想清楚</h3></div><p><span style="color:rgb(0,0,0);">人有我有丶赶潮流等都不是充分的理由，要开展 X To Earn 项目，应是源自你对这商业模式背後意义和价值的理解。</span><br><br><span style="color:rgb(0,0,0);">X To Earn 之所以能在Web3大行其道，在於其所抱持的一套崭新想法。在Web2世界中，服务提供者在发展过程中，需透过融资丶烧钱来扩张和吸引用户，继而透过收集到的用户数据来改良产品，过程中，服务提供者与用户壁垒分明；但在Web3中，用户本身就是社群的一分子，希望能在购入NFT後进入项目丶藉着X而赚取代币，继而期盼项目发展成熟，代币与NFT的价格上升而「二次获利」。因此，X To Earn 的吸引之处，不仅在於它为项目带来资金（由发售NFT而得），更在於它作为流量入口为项目带来向心力极高的用户，为往後应用带来坚实社群成员的潜力。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">工欲善其事，必先找出X！X找对了，用户自然就对了</h3></div><p><span style="color:rgb(0,0,0);">正如在这系列的第一篇文章所言，X To Earn 是Web3领域中盛行的商业模式，由此，要发展 X To Earn，就先要找到现有业务或者新业务中能够在Web3大放异彩的部分，再从中提炼出X的方向。</span><br><br><span style="color:rgb(0,0,0);">在这一提炼过程中，必须留意X的两大要素：量化以及满足感。由於X的投入与用户的回报直接挂鈎，假如这种投入难以被明确量化，回报的计算就相当困难，甚至对代币发放，以及整个代币经济体系带来极大影响；此外，若然X的量化机制设计不及完善，或会被专业的「淘金户」盯上，抓住漏洞丶作弊，从而获取惊人收益。至於满足感，指的是用户在参与X这过程中所能得到的乐趣或满足。试想像，假如大家对X的兴趣缺缺，一心只为earn，不若有另一相似和相同的项目以更高回报作招徕，那又有何诱因能说服用户继续留下？</span><br><br><span style="color:rgb(0,0,0);">所以，要开展 X To Earn 项目，必先找出X，再从用户的角度出发，设计出一套完整的回报机制和相应的代币经济体系。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">新兴商业模式！优点缺点仍是发展项目考量因素</h3></div><p><span style="color:rgb(0,0,0);">如前所述，X To Earn 项目的确拥有强大引流能力，能为项目带来资金和用户，而在「边X边赚」的吸引力下，用户数目在项目初期能火速增长，更是 X To Earn 的一大优点。</span><br><br><span style="color:rgb(0,0,0);">可是需要留意的是，X To Earn 目前仍是新兴模式，需要有「试错」之後快速修正的能力和决心，而且在项目推出之前，做好准备功夫，如：量化和换算机制的设计丶NFT发行计划丶代币经济体系规划等，都需要有周全设计，故必须有一定的早期资金投入。因此，假如要开展 X To Earn 项目，必须精心策划，谋定後动，否则，随时会因前期的失误而将资金耗尽，或因安排失当而令发展受限，令早期投资者出现期望落差。</span></p><p>&nbsp;</p><p style="text-align:center;"><strong>综合以上三点，可见开发 X To Earn 项目，前瞻性丶计划丶技术丶执行力和修正能力，都必不可少；而在探索Web3的路途上，UD乐意与你一直同行，成为你最强後盾。</strong></p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">代币化及代币经济方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商业NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=商业NFT项目方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商业NFT项目方案查询</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相关案例及专家见解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/sc/insight/article/key-elements-x-2-earn-tokenomic-nft-project-development"><span style="color:#3C3C3C;"><u>不可缺少的因素，因X To Earn而诞生的「铁三角」</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#3C3C3C;"><u>一文认识X To Earn，了解Web3盛行商业模式！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#3C3C3C;"><u>如何部署你的第一步令NFT项目脱颖而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#3C3C3C;"><u>两大要点 决定「设计」NFT项目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#3C3C3C;"><u>NFT项目不可或缺的三大「技术」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#3C3C3C;"><u>掌握四大「经营」NFT项目致胜关键</u></span></a></td></tr></tbody></table></figure><p>&nbsp;</p><p>&nbsp;</p>

<p><span style="color:rgb(0,0,0);">看罷前兩篇文章談及的 X To Earn 項目例子和重要元素，相信大家已經掌握 X To Earn 這一概念，有了這些鋪墊後，我們不妨進入重點：如何將 X To Earn融入業務發展？以下三個問題，就是答案所在。</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">盲目跟風，人有我有？開發 X To Earn 前要想清楚</h3></div><p><span style="color:rgb(0,0,0);">人有我有、趕潮流等都不是充分的理由，要開展 X To Earn 項目，應是源自你對這商業模式背後意義和價值的理解。</span><br><br><span style="color:rgb(0,0,0);">X To Earn 之所以能在Web3大行其道，在於其所抱持的一套嶄新想法。在Web2世界中，服務提供者在發展過程中，需透過融資、燒錢來擴張和吸引用戶，繼而透過收集到的用戶數據來改良產品，過程中，服務提供者與用戶壁壘分明；但在Web3中，用戶本身就是社群的一分子，希望能在購入NFT後進入項目、藉著X而賺取代幣，繼而期盼項目發展成熟，代幣與NFT的價格上升而「二次獲利」。因此，X To Earn 的吸引之處，不僅在於它為項目帶來資金（由發售NFT而得），更在於它作為流量入口為項目帶來向心力極高的用戶，為往後應用帶來堅實社群成員的潛力。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">工欲善其事，必先找出X！X找對了，用戶自然就對了</h3></div><p><span style="color:rgb(0,0,0);">正如在這系列的第一篇文章所言，X To Earn 是Web3領域中盛行的商業模式，由此，要發展 X To Earn，就先要找到現有業務或者新業務中能夠在Web3大放異彩的部分，再從中提煉出X的方向。</span><br><br><span style="color:rgb(0,0,0);">在這一提煉過程中，必須留意X的兩大要素：量化以及滿足感。由於X的投入與用戶的回報直接掛鈎，假如這種投入難以被明確量化，回報的計算就相當困難，甚至對代幣發放，以及整個代幣經濟體系帶來極大影響；此外，若然X的量化機制設計不及完善，或會被專業的「淘金戶」盯上，抓住漏洞、作弊，從而獲取驚人收益。至於滿足感，指的是用戶在參與X這過程中所能得到的樂趣或滿足。試想像，假如大家對X的興趣缺缺，一心只為earn，不若有另一相似和相同的項目以更高回報作招徠，那又有何誘因能說服用戶繼續留下？</span><br><br><span style="color:rgb(0,0,0);">所以，要開展 X To Earn 項目，必先找出X，再從用戶的角度出發，設計出一套完整的回報機制和相應的代幣經濟體系。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">新興商業模式！優點缺點仍是發展項目考量因素</h3></div><p><span style="color:rgb(0,0,0);">如前所述，X To Earn 項目的確擁有強大引流能力，能為項目帶來資金和用戶，而在「邊X邊賺」的吸引力下，用戶數目在項目初期能火速增長，更是 X To Earn 的一大優點。</span><br><br><span style="color:rgb(0,0,0);">可是需要留意的是，X To Earn 目前仍是新興模式，需要有「試錯」之後快速修正的能力和決心，而且在項目推出之前，做好準備功夫，如：量化和換算機制的設計、NFT發行計劃、代幣經濟體系規劃等，都需要有周全設計，故必須有一定的早期資金投入。因此，假如要開展 X To Earn 項目，必須精心策劃，謀定後動，否則，隨時會因前期的失誤而將資金耗盡，或因安排失當而令發展受限，令早期投資者出現期望落差。</span></p><p>&nbsp;</p><p style="text-align:center;"><strong>綜合以上三點，可見開發 X To Earn 項目，前瞻性、計劃、技術、執行力和修正能力，都必不可少；而在探索Web3的路途上，UD樂意與你一直同行，成為你最強後盾。</strong></p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">代幣化及代幣經濟方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商業NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=商業NFT項目方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商業NFT項目方案查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相關案例及專家見解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/tc/insight/article/key-elements-x-2-earn-tokenomic-nft-project-development"><span style="color:#3C3C3C;"><u>不可缺少的元素，因X To Earn而誕生的「鐵三角」</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#3C3C3C;"><u>一文認識X To Earn，了解Web3盛行商業模式！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#3C3C3C;"><u>如何部署你的第一步令NFT項目脫穎而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#3C3C3C;"><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#3C3C3C;"><u>NFT項目不可或缺的三大「技術」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#3C3C3C;"><u>掌握四大「經營」NFT項目致勝關鍵</u></span></a></td></tr></tbody></table></figure><p>&nbsp;</p><p>&nbsp;</p>

Great X To Earn Creates By Full Image Of Mind

拆解体系利与弊，创建属於你的X To Earn

拆解體系利與弊，創建屬於你的 X To Earn

拆解体系利与弊，创建属於你的 X To Earn

<p>In the last article, we have listed different examples to demonstrate the diversity and possibility of X To Earn. But before going into details on how to integrate it into your business development, three key elements should be acknowledged and prepared to get a great start for your project.</p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">NFT</h3></div><p>NFT, definitely, is one of the key elements. For instance, the props and weapons in the Play to Earn game, the sneakers in the Move to Earn project,&nbsp;<br>and the characters in the Learn to Earn program, are all NFT. The adoption of NFT, in fact, is based on two of its characteristics.<br><br>Firstly, the uniqueness of NFT. The non-fungible nature of NFT makes it a perfect digital credential, or an "identity card" in the Web 3 world. It can not only be used to identify the user's identity but also link the identity to the "wallet address" for income allocation. The second is scarcity. By controlling the rarity of issued NFTs, such as the level of game weapons, sneaker styles, etc., the project owner then can master the user's entry barrier and income level, or even develop a membership system. The NFT issuance plan, thus, determines the development direction of the X To Earn project.<br><br>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">Token</h3></div><p>Needless to say, the word “earn” is the key icon that a X To Earn project catch people’s sight. The issuance of a token, in this case, is the most straightforward and convincing way to attract people, as it directly allows users to quantify their daily activities into tokens. Issuing tokens seems to be a one-off thing, however, it is not limited to minting new coins and sending them to users’ wallets but involves different levels of business planning. Say: whether to adopt a single-token model or a dual-token model that includes the “governance token” and “utility token”?&nbsp;<br><br>The former is relatively simple to design and manage, but the latter allows projects to have a bigger presence in the cryptocurrency market. The position of the token is worthy of attention. Should it be a coin that draws people’s attention with a huge market capitalization or a penny coin that brings people’s imagination of huge returns? If it is the former one, will it participate in decentralized finance (DeFi), and how to ensure the income of the validator? And if it is a penny coin, is there any strategy to attract users to continue to participate to earn coins? Also, if there will be an Auto-Burn mechanism? All these are the questions that need to be planned carefully before issuing coins or the technical problems, negative PR image are waiting ahead.&nbsp;<br>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">Tokenomics</h3></div><p>If the issuance of tokens allows the users to experience the joy of earning, the tokenomics system, in this sense, is to design a complete field for them to spend "money". The importance of the tokenomics, however, is not only about sending the tokens to users available but also about the imagination it can bring to users&nbsp;<br>- will it be able to redeem the coupons of a big brand that can be used in the physical world? Or will it be possible to stake the tokens to earn more coins,&nbsp;in exchange for voting rights or participation in designated events? Or is it possible to use the token to buy NFTs and have different assets in the metaverse? What tokenomics system represents, thus, is the ecosystem and development blueprint of the entire X To Earn project.</p><p>&nbsp;</p><p style="text-align:center;">Therefore, for an X To Earn project, these three critical elements, namely, NFT, token, and the tokenomics system are interlinked. They need to be carefully planned and laid out. And after getting these items ready, what’s the next step?&nbsp;Stay tuned for the update!&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:18px auto">Tokenization and Tokenomics Solutions</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=Business%20NFT%20Solutions" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Enquiry</a></div><p><br>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">Read more about NFT projects and expert insights</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#2A3795;"><u>Get To Know X To Earn: The Prevailing Business Model Of Web3</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:#2A3795;"><u>NFToday Establishes Web3 E-commerce Model To Build Sustainable Art World In The Metaverse</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#2A3795;"><u>How To Plan The First Step To Make Your NFT Project Stand Out？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#2A3795;"><u>Two Key Points That Determined The Future Of A NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#2A3795;"><u>Three Essential “Technical” Elements For NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#2A3795;"><u>Four Key Tactics To Drive NFT Project Success</u></span></a></td></tr></tbody></table></figure>

<p><span style="color:rgb(0,0,0);">在上一篇文章里，我们胪列了不同例子，为大家呈现X To Earn 的多元玩法和潜力。但在具体介绍如何将它融入业务发展前，不妨先看看 X To Earn 项目的三个关键元素以及它们各自需要留意的注意事项；准备充足，自然事半功倍。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">非同质化代币(NFT)</h3></div><p><span style="color:rgb(0,0,0);">NFT是其中一个关键元素，就如在 Play to Earn 游戏中赢得的道具和宝物，Move to Earn运用到的球鞋，以及 Learn to Earn 中的代表角色，无一不是以NFT的形式出现。这样的设定当然不是随意为之，而是看准了NFT的特性。</span><br><br><span style="color:rgb(0,0,0);">先是独一无二。NFT的非同质化特性令其可作为凭证应用，而在Web3世界，更是一张信手拈来的「身分证」，不但可用以识别用户身份，更能将身份直接与「钱包地址」连结，准确发放收益。其次是稀缺性。透过控制所发行NFT的稀有程度，如游戏法宝的等级丶球鞋款式等，项目方就等於掌握了用户的入场门槛丶收益等级，亦可延伸发展不同的会员类别。换言之，NFT的发行计划决定了 X To Earn 项目的发展方向。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">代币(Token)</h3></div><p><span style="color:rgb(0,0,0);">X To Earn 项目之所以能吸引大家眼球，earn 这一环节占了不少功劳，而发行代币，直接让用户将日常生活中的活动量化成代币数额，相信就是最直截了当，也最具说服力的做法。</span><br><br><span style="color:rgb(0,0,0);">发行代币看似是一蹴而就的事，但它所包含的却远不至铸造新币丶发送到用户钱包等，而是牵涉不同层面的商业思考，例如：究竟是采用单币模式抑或包含「治理代币」和「项目内代币」的双币模式？前者的设计和管理相对简单，但後者却容许项目方能在加密货币市场有更大布局。再者，币种的定位是大币抑或小币？两者的重心不同：大币以市值作为信心基础，令人放心入场；而小币则以高回报作招徕，侧重不同，布局的策略亦不一样。而代币的发行量如何丶有没有销毁机制？若定位是大币的话，会否参与去中心化金融(DeFi)丶如何保障验证人的收益？若是小币的话，如何吸引用户持续参与以赚币···类似这些问题，都需要在发币之前细心规划，否则，除了要面临技术考验，更有可能影响用户体验而招致负面消息或信心危机。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">代币经济(Tokenomics)</h3></div><p><span style="color:rgb(0,0,0);">假如说发行代币能令用户体验earn的喜悦，那代币经济体系，则是设计一个完整的维度，让他们在其中花「钱」享乐。</span><br><br><span style="color:rgb(0,0,0);">然而，代币经济的重要却不单单限於要让用户手中的代币有处可用，更在於它能为用户带来多大的想像空间——能换成某大品牌的优惠券，然後在实体世界中购物？还是可以将代币质押，赚取更多币丶换取投票权或指定活动的参加资格？抑或能够购入NFT，在元宇宙中拥有不一样的资产？代币经济体系所代表的，其实正是整个 X To Earn 项目中的生态系统和发展蓝图。</span><br>&nbsp;</p><p style="text-align:center;"><span style="color:rgb(0,0,0);">由此，对于一个 X To Earn 项目而言，NFT、代币与代币经济体系这三个元素不但关键，更是环环相扣，牵一发动全身，需要细心规划和佈局。</span><br><span style="color:rgb(0,0,0);">而当以上三者都已经准备妥当，又要如何着手开始你的 X To Earn 项目，下篇文章将为你具体拆解。</span></p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:18px auto">代币化及代币经济方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">UD NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=UD商业NFT 方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商业NFT项目方案查询</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相关案例及专家见解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/sc/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#2A3795;"><u>一文认识 X To Earn，了解Web3盛行商业模式！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:#2A3795;"><u>NFToday将电商带到元宇宙！你也可以构建下一个Web3王国！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#2A3795;"><u>如何部署你的第一步令NFT项目脱颖而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#2A3795;"><u>两大要点 决定「设计」NFT项目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#2A3795;"><u>NFT项目不可或缺的三大「技术」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#2A3795;"><u>掌握四大「经营」NFT项目致胜关键</u></span></a></td></tr></tbody></table></figure>

<p><span style="color:rgb(0,0,0);">上篇文章裏，我們臚列了不同例子，為大家呈現 X To Earn 的多元玩法和潛力。但在具體介紹如何將它融入業務發展前，不妨先看看 X To Earn 項目的三個關鍵元素以及它們各自需要留意的注意事項；做足準備，自然事半功倍。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">非同質化代幣(NFT)</h3></div><p><span style="color:rgb(0,0,0);">NFT是其中一個關鍵元素，就如在 Play to Earn 遊戲中贏得的道具和法寶，Move to Earn當中的波鞋，以及Learn to Earn 中的代表角色，無一不是以NFT的形式出現。這樣的設定當然不是隨意為之，而是看準了NFT的特性。</span></p><p><br><span style="color:rgb(0,0,0);">先是獨一無二。NFT的非同質化特性令其可作為憑證應用，而在Web3世界，更是一張信手拈來的「身分證」，不但可用以識別用戶身份，更能將身份直接與「錢包地址」連結，準確發放收益。其次是稀缺性。透過控制所發行NFT的稀有程度，如遊戲法寶的等級、波鞋款式等，項目方就等於掌握了用戶的入場門檻、收益等級，亦可延伸發展不同的會員類別。換言之，NFT的發行計劃決定了 X To Earn 項目的發展方向。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">代幣(Token)</h3></div><p><span style="color:rgb(0,0,0);">X To Earn 項目之所以能吸引大家眼球，earn 這一環節佔了不少功勞，而發行代幣，直接讓用戶將日常生活中的活動量化成代幣數額，相信就是最直截了當，也最具說服力的做法。</span><br><br><span style="color:rgb(0,0,0);">發行代幣看似是一蹴而就的事，但它所包含的卻遠不至鑄造新幣、發送到用戶錢包等，而是牽涉不同層面的商業思考，例如：究竟是採用單幣模式抑或包含「治理代幣」和「項目內代幣」的雙幣模式？前者的設計和管理相對簡單，但後者卻容許項目方能在加密貨幣市場有更大佈局。再者，幣種的定位是大幣抑或小幣？兩者的重心不同：大幣以市值作為信心基礎，令人放心入場；而小幣則以高回報作招徠，側重不同，佈局的策略亦不一樣。而代幣的發行量如何、有沒有銷毀機制？若定位是大幣的話，會否參與去中心化金融(DeFi)、如何保障驗證人的收益？若是小幣的話，如何吸引用戶持續參與以賺幣···類似這些問題，都需要在發幣之前細心規劃，否則，除了要面臨技術考驗，更有可能影響用戶體驗而招致負面消息或信心危機。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">代幣經濟(Tokenomics)</h3></div><p><span style="color:rgb(0,0,0);">假如說發行代幣能令用戶體驗earn的喜悅，那代幣經濟體系，則是設計一個完整的維度，讓他們在其中花「錢」享樂。&nbsp;</span><br><br><span style="color:rgb(0,0,0);">然而，代幣經濟的重要卻不單單限於要讓用戶手中的代幣有處可用，更在於它能為用戶帶來多大的想像空間——能換成某大品牌的優惠券，然後在實體世界中購物？還是可以將代幣質押，賺取更多幣、換取投票權或指定活動的參加資格？抑或能夠購入NFT，在元宇宙中擁有不一樣的資產？代幣經濟體系所代表的，其實正是整個 X To Earn 項目中的生態系統和發展藍圖。&nbsp;</span><br>&nbsp;</p><p style="text-align:center;"><span style="color:rgb(0,0,0);">更是環環相扣，牽一髮動全身，需要細心規劃和佈局。而當以上三者都已經準備妥當，</span><br><span style="color:rgb(0,0,0);">又要如何著手開始你的 X To Earn 項目，下篇文章將為你具體拆解。</span>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:18px auto">代幣化及代幣經濟方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">UD NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=UD商業NFT 方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">UD商業NFT方案查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相關案例及專家見解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/tc/insight/article/x2earn-business-model-blockchain-web3"><span style="color:#2A3795;"><u>一文認識 X To Earn，了解Web3盛行商業模式！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:#2A3795;"><u>NFToday將電商帶到元宇宙！你也可以構建下一個Web3王國！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#2A3795;"><u>如何部署你的第一步令NFT項目脫穎而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#2A3795;"><u>兩大要點 決定「設計」NFT項目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#2A3795;"><u>NFT項目不可或缺的三大「技術」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#2A3795;"><u>掌握四大「經營」NFT項目致勝關鍵</u></span></a></td></tr></tbody></table></figure>

3 Key Elements You Should Prepare For a X To Earn Project

不可缺少的因素，因X To Earn而诞生的「铁三角」

不可缺少的元素，因X To Earn而誕生的「鐵三角」

<p><span style="color:rgb(0,0,0);">Traditional concepts have been subverted along with the popularity of blockchain, cryptocurrency, and Web 3. Among these concepts, X To Earn (x2earn) is an important one that cannot be ignore due to two facts. First, it redefines the way how the internet and the reality connect and reverses the dualistic imagination between reality and virtuality. Second, it brings different development opportunities to the business world. Considering this, UD is going to introduce this concept: from the basic definition to the essential elements of &nbsp;X To Earn projects, and finally share the meaning behind this model, its advantages and disadvantages, etc., to make you familiar with it and grasp its development potential.</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">Obtaining benefits through daily actions</h3></div><p><span style="color:rgb(0,0,0);">The concept of &nbsp;X To Earn was first proposed by Ben Schecter, head of operations at RabbitHole platform, in an article published on the a16z official website. X can be any human behavior, such as eating, exercising, sleeping, shopping, studying, gaming, creating, watching videos, etc. Earn is the financial gain generated through the actions of these specific scenarios. It is foreseeable that in the Web3 world, people can obtain benefits through their daily actions, playing games, learning skills, exercising regularly, or exerting their imagination and creativity, and the money will come.</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">A wide range of types</h3></div><p><span style="color:rgb(0,0,0);">If X can be anything you imagine, then how this “earn” happens? Here are some X To Earn examples that might inspire you.</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Play to Earn</h3></div><p><span style="color:rgb(0,0,0);">Axie Infinity - A blockchain-based game developed by Vietnamese studio Sky Mavis, is the most iconic example of Play to Earn. The game’s focus on monster collection and management is reminiscent of Pokémon. But Axie Infinity takes that mechanic to another level by branding every Axie monster as a unique NFT. Both Axies and separate items in the game can be traded for cryptocurrency.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Move to Earn</h3></div><p><span style="color:rgb(0,0,0);">If Play to Earn allows the players to earn cryptocurrency via trading their assets in the game, Move to Earn rewards users with cryptocurrency for performing fitness activities in the real world. STEPN is the most well-known case of Move to Earn and requires users to buy a pair or rent a pair of NFT sneakers to get started. Users can collect NFT by walking, jogging or running outdoors. STEPN became popular among sports fan and&nbsp;</span><br><span style="color:rgb(0,0,0);">hit the App Store record with flying colours. Different Move to Earn projects, such as Genopets, Movey, Sweatcoin, etc., are joining the market.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Stake to Earn</h3></div><p><span style="color:rgb(0,0,0);">Stake to Earn in DeFi should be the first &nbsp;X To Earn concept that appears in the Web3 world. Just like “Osmosis” that we have introduced in our YouTube Channel, Stake to Earn is to earn profit by staking, but the “Bank” here might be a loan agreement. Also, Stake to Earn projects now are not limited in cryptocurrency but also in NFT.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Write to Earn</h3></div><p><span style="color:rgb(0,0,0);">When you are still updating your daily life on social platforms, people are earning income by creating in Web 3. LIKECoin, a Hong Kong-made blockchain project, has been advocating Write to Earn—encouraging readers to reward authors with LIKE, “Reinventing the Like”, and even turning creation into Writing NFT, allowing readers to buy, opening up channels for creation, collection, and preservation .</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Learn to Earn</h3></div><p><span style="color:rgb(0,0,0);">Learn to earn is surely be appreciated if we believe the idea of knowledge is power. Let Me Speak is a learn to earn platform where users earn by buying NFT characters to earn rewards in studying new words, improving grammar and practicing speaking.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Sleep to Earn</h3></div><p><span style="color:rgb(0,0,0);">Sleep to Earn? Yes, it’s a thing that you can earn cryptocurrency just for getting a good night’s rest. Sleep Future allows its users to earn the token “SLEEPEE”by sleeping. Users will get a sleep score after your daily sleep is monitored by cutting-edge technology. Based on the score, they will earn tokens that can be converted to buy products or services in their SleepStore. The aim of Sleep Future is to establish a SleepEcosystem but more details are needed in order to make any judgements about this innovative idea.</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p style="text-align:center;">&nbsp;</p><p style="text-align:center;"><span style="color:rgb(0,0,0);">The example introduced above are just the tip of the iceberg. However, before allowing&nbsp;</span><br><span style="color:rgb(0,0,0);">the users to earn, what are the essential elements for a wonderful &nbsp;X To Earn project?&nbsp;</span><br><span style="color:rgb(0,0,0);">Stay tuned for the updates!</span></p><p style="text-align:center;">&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=Business NFT Solution" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Business NFT Project Enquiry</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">Read more about NFT projects and expert insights</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/insight/article/6-must-read-nft-branding-marketing-use-cases"><span style="color:#2A3795;"><u>6 Must-Read NFT Branding And Marketing Use Cases: Learn How To Increase Fans Engagement</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:#2A3795;"><u>NFToday Establishes Web3 E-commerce Model To Build Sustainable Art World In The Metaverse</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:#2A3795;"><u>How To Plan The First Step To Make Your NFT Project Stand Out？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:#2A3795;"><u>Two Key Points That Determined The Future Of A NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:#2A3795;"><u>Three Essential “Technical” Elements For NFT Project</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#2A3795;"><u>Four Key Tactics To Drive NFT Project Success</u></span></a></td></tr></tbody></table></figure><p>&nbsp;</p>

<p><span style="color:rgb(0,0,0);">随着区块链丶加密货币丶Web 3等逐渐走入生活，好些传统观念都被颠覆丶改写；其中，X to Earn (x2earn) 就是一个不能略过的重要概念，因为它不但重新定义了网络与现实之间的连系形式丶扭转了虚实之间的二元对立想像，更为商业世界带来了不同的发展机遇。因此，UD将一连三篇，由基本定义开始，延伸至 X To Earn 项目必备元素，最後分享这一模式的背後意义丶优缺点等，务求令大家了解 &nbsp;X To Earn丶把握这一商业模式的发展潜力。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">实体行为在网络中赚收益</h3></div><p>&nbsp;</p><p><span style="color:rgb(0,0,0);">&nbsp;X To Earn 的概念最早由区块链应用互动平台 RabbitHole 的营运长 Ben Schecter 在 a16z 官网发布文章中提出。其中，X 可以是人类的任何行为，包括吃饭丶运动丶睡觉丶购物丶学习丶游戏，创作等等，Earn 则是透过这些特定场景的行为而产生的经济收益。而将 X To Earn 的想法套用在 Web3的脉络里，即人们可以透过现实中的行为在网络上获取收益，简单来说，即是边x边赚。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">玩法五花八门</h3></div><p>&nbsp;</p><p><span style="color:rgb(0,0,0);">若然X代表任何你能想像的行为，那具体又是如何earn？以下这些已经面世的 X To Earn 例子，或能为你带来一些启发。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Play to Earn</h3></div><p><span style="color:rgb(0,0,0);">Play to Earn 即是让玩家在游戏中边玩边赚，而Axie Infinity必定是当中的龙头。它是一款由越南开发团队 Sky Mavis 打造的线上游戏，与一般传统游戏将宝物所有权存放於开发商自家伺服器内不同， Axie Infinity 内的战斗精灵丶宝物丶配件都是以NFT 形式发行，并记录在公开的以太坊区块链上，玩家用心培养出强大的精灵（Axies）後，不但能作为虚拟资产终身拥有，也可以转卖给其他玩家，从中获利，实行边玩边赚。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/NquSxB93WePjEROL5Wys.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Move to Earn</h3></div><p><span style="color:rgb(0,0,0);">假如说 Play to Earn 是透过转售游戏世界中的资产来获利，那 Move to Earn 则是将玩家在实体世界的运动变现。STEPN正是 Move to Earn 项目中的知名例子，用家在购买运动鞋後就可透过步行或跑步来赚取代币，此举随即赢得不少运动爱好者的青睐，甚至令STEPN登上各国App Store 下载榜的前茅。目前，市面上尚有不少类似的 Move to Earn 项目，如Genopets丶Movey丶Sweatcoin等。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Stake to Earn</h3></div><p><span style="color:rgb(0,0,0);">DeFi领域中的 Stake to Earn 应是Web3世界中最早出现的 X To Earn 概念，通过质押获得奬励，就如之前曾在「财科暗战」YouTube频道为大家介绍的Osmosis，但不同的是，这里的「银行」可能是借贷协议。而且，目前 Stake to Earn 的模式不只出现在币，NFT亦可。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Write to Earn</h3></div><p><span style="color:rgb(0,0,0);">当你每日在社交平台上更新时，已经有不少人在Web 3领域透过创作而赚取收益。例如港产区块链项目LIKECoin就一直推崇Write to Earn——鼓励读者以LIKE打赏作者，「化赞为赏」，更将创作化成Writing NFT，让读者购买，打通创作丶收集丶保存的通路。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Learn to Earn</h3></div><p><span style="color:rgb(0,0,0);">若说知识就是力量，Learn to earn可谓双重获利。就如「Let me speak」的用户就可透过购买 NFT 角色在 App 内进行游戏，从而获得代币作为回馈；过程中，用户可学习英文单字，提高文法，甚至练习英文口说。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/cAK6DHmxEA4a0rL8v1cz.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Sleep to Earn</h3></div><p><span style="color:rgb(0,0,0);">如果 Learn to earn 是双重获利，那Sleep to earn就是名符其实的「躺着也赚钱」。「Sleep Future 」让用户可以通过睡觉赚取 SLEEPEE，并将之质押以兑换额外奖励；赚取的代币将储存於 Sleepee App 中，供用户在其中的「商店」和「小镇」中应用。由此，Sleep Future的目标是建立一套有关睡眠健康的生态系统，但目前项目的详情仍未完全披露，只是边睡边赚的概念已足够为其赢得讨论热度。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p style="text-align:center;">&nbsp;</p><p style="text-align:center;"><span style="color:rgb(0,0,0);">以上仅是众多 &nbsp;X To Earn 已面世例子中的冰山一角，但要发展一个 X To Earn 项目，</span><br><span style="color:rgb(0,0,0);">除了要让用户有收益外，还有甚麽必备元素？下文再续。</span></p><p style="text-align:center;">&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商业NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=商业NFT项目方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商业NFT项目方案查询</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相关案例及专家见解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/sc/insight/article/6-must-read-nft-branding-marketing-use-cases"><span style="color:rgb(0,0,0);"><u>NFT品牌营销必学：6大案例看如何提高粉丝参与度</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:rgb(0,0,0);"><u>NFToday将电商带到元宇宙！你也可以构建下一个Web3王国！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:rgb(0,0,0);"><u>如何部署你的第一步令NFT项目脱颖而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:rgb(0,0,0);"><u>两大要点 决定「设计」NFT项目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:rgb(0,0,0);"><u>NFT项目不可或缺的三大「技术」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:rgb(0,0,0);"><u>掌握四大「经营」NFT项目致胜关键</u></span></a></td></tr></tbody></table></figure>

<p><span style="color:rgb(0,0,0);">隨著區塊鏈、加密貨幣、Web 3等逐漸走入生活，好些傳統觀念都被顛覆、改寫；其中，X to Earn (x2earn) 就是一個不能略過的重要概念，因為它不但重新定義了網絡與現實之間的連繫形式、扭轉了虛實之間的二元對立想像，更為商業世界帶來了不同的發展機遇。為此，UD將一連三篇，由基本定義開始，延伸至 X To Earn 項目必備元素，最後分享這一模式的背後意義、優缺點等，務求令大家了解 X To Earn 、把握這一商業模式的發展潛力。</span></p><p>&nbsp;</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">實體行為在網絡中賺收益</h3></div><p><span style="color:rgb(0,0,0);">&nbsp;X To Earn 的概念最早由區塊鏈應用互動平台 RabbitHole 的營運長 Ben Schecter 在 a16z 官網發佈文章中提出。其中，X 可以是人類的任何行為，包括吃飯、運動、睡覺、購物、學習、遊戲，創作等等，Earn 則是透過這些特定場景的行為而產生的經濟收益。而將 X To Earn 的想法套用在 Web3的脈絡裏，即人們可以透過現實中的行為在網絡上獲取收益，簡單來說，即是邊x邊賺。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 20px;color: #2A3795;">玩法五花八門</h3></div><p><span style="color:rgb(0,0,0);">若然X代表任何你能想像的行為，那具體又是如何earn？以下這些已經面世的 X To Earn 例子，或能為你帶來一些啟發。</span></p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Play to Earn</h3></div><p><span style="color:rgb(0,0,0);">Play to Earn 即是讓玩家在遊戲中邊玩邊賺，而Axie Infinity必定是當中的龍頭。它是一款由越南開發團隊 Sky Mavis 打造的線上遊戲，與一般傳統遊戲將寶物所有權存放於開發商自家伺服器內不同， Axie Infinity 內的戰鬥精靈、寶物、配件都是以NFT 形式發行，並記錄在公開的以太坊區塊鏈上，玩家用心培養出強大的精靈（Axies）後，不但能作為虛擬資產終身擁有，也可以轉賣給其他玩家，從中獲利，實行邊玩邊賺。</span></p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/NquSxB93WePjEROL5Wys.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Move to Earn</h3></div><p><span style="color:rgb(0,0,0);">假如說Play to Earn 是透過轉售遊戲世界中的資產來獲利，那 Move to Earn 則是將玩家在實體世界的運動變現。STEPN正是 Move to Earn 項目中的知名例子，用家在購買運動鞋後就可透過步行或跑步來賺取代幣，此舉隨即贏得不少運動愛好者的青睞，甚至令STEPN登上各國App Store 下載榜的前茅。目前，市面上尚有不少類似的 Move to Earn 項目，如Genopets、Movey、Sweatcoin等。</span></p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/TfJUyqHIRoYwP2ZfyLjT.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Stake to Earn</h3></div><p><span style="color:rgb(0,0,0);">DeFi領域中的Stake to Earn應是Web3世界中最早出現的 X To Earn 概念，通過質押獲得奬勵，就如之前曾在「財科暗戰」YouTube頻道為大家介紹的Osmosis，但不同的是，這裏的「銀行」可能是借貸協議。而且，目前 Stake to Earn 的模式不只出現在幣，NFT亦可。</span></p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/PUAprBn2jqCjXm333bdM.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Write to Earn</h3></div><p><span style="color:rgb(0,0,0);">當你每日在社交平台上更新時，已經有不少人在Web 3領域透過創作而賺取收益。例如港產區塊鏈項目LIKECoin就一直推崇Write to Earn——鼓勵讀者以LIKE打賞作者，「化讚為賞」，更將創作化成Writing NFT，讓讀者購買，打通創作、收集、保存的通路。</span></p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/5C1kkEIauhVedOSLaF0m.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Learn to Earn</h3></div><p><span style="color:rgb(0,0,0);">若說知識就是力量，Learn to earn可謂雙重獲利。就如「Let me speak」的用戶就可透過購買 NFT 角色在 App 內進行遊戲，從而獲得代幣作為回饋；過程中，用戶可學習英文單字，提高文法，甚至練習英文口說。</span></p><div class="raw-html-embed"><div style="text-align: center;">
<img src="https://static-asst.8338.hk/udhk-cms/cAK6DHmxEA4a0rL8v1cz.png" style=" width: 100%;max-width: 400px; height: auto;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #28AA2E;">Sleep to Earn</h3></div><p><span style="color:rgb(0,0,0);">如果Learn to earn是雙重獲利，那Sleep to earn就是名符其實的「躺著也賺錢」。「Sleep Future 」讓用戶可以通過睡覺賺取 SLEEPEE，並將之質押以兌換額外獎勵；賺取的代幣將儲存於 Sleepee App中，供用戶在其中的「商店」和「小鎮」中應用。由此，Sleep Future的目標是建立一套有關睡眠健康的生態系統，但目前項目的詳情仍未完全披露，只是邊睡邊賺的概念已足夠為其贏得討論熱度。</span></p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p style="text-align:center;">&nbsp;</p><p style="text-align:center;">以上僅是眾多X2earn 已面世例子中的冰山一角，但要發展一個X2earn項目，<br>除了要讓用戶有收益外，還有甚麼必備元素？下文再續。</p><p style="text-align:center;">&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商業NFT方案</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=商業NFT項目方案" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">商業NFT項目方案查詢</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相關案例及專家見解</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.ud.hk/tc/insight/article/6-must-read-nft-branding-marketing-use-cases"><span style="color:rgb(0,0,0);"><u>NFT品牌營銷必學：6大案例看如何提高粉絲參與度</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/case-study/article/nftoday-web3-ecommerce-metaverse"><span style="color:rgb(0,0,0);"><u>NFToday將電商帶到元宇宙！你也可以構建下一個Web3王國！</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><span style="color:rgb(0,0,0);"><u>如何部署你的第一步令NFT項目脫穎而出？</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><span style="color:rgb(0,0,0);"><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><span style="color:rgb(0,0,0);"><u>NFT項目不可或缺的三大「技術」元素</u></span></a></td></tr><tr><td><a href="https://www.ud.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:rgb(0,0,0);"><u>掌握四大「經營」NFT項目致勝關鍵</u></span></a></td></tr></tbody></table></figure><p>&nbsp;</p>

Get To Know X To Earn: The Prevailing Business Model Of Web3

一文认识 X To Earn，了解Web3盛行商业模式！

一文認識 X To Earn，了解Web3盛行商業模式！

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<p style="font-size:15px; color:#28AA2E; line-height:15px; margin:0;">Chris Chan</p>
<p style="font-size:14px; color:#3c3c3c; margin:0;">Head of Cybersecurity Research of UD</p></div>
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</div><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;"><strong>Secure Blockchain Applications！Protect Your Virtual Assets！</strong></span></p><p><span style="color:rgb(0,0,0);font-size:16px;">Chris Chan, Head of Cybersecurity Research of UD has shared three insights of how development team perform better to protect their project more! Article is available in Chinese only. Click </span><a href="https://www.ud.hk/en/case-study/article/3-insights-of-smartcontract-blockchain-security"><span style="color:#28AA2E;font-size:16px;"><u>here</u></span></a><span style="color:rgb(0,0,0);font-size:16px;"> to read full story.</span><br><br><span style="color:rgb(0,0,0);font-size:16px;">UD offers blockchain security solution, provides all around blockchain security service to ensure your blockchain applications prevent losses caused by various vulnerabilities. Interested to find out more? Talk to our expert!</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal green" data-cta="Service-Enquiry" href="https://www.ud.hk/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=Blockchain%20Security%20Solutions&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;customTitle=UD%20Blockchain%20Security%20Solutions">Service Enquiry</a></div><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal" data-cta="Service-Enquiry" href="https://www.ud.hk/blockchain-security-solutions">Blockchain Security Solution</a></div>

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<p style="font-size:15px; color:#28AA2E; line-height:15px; margin:0;">Chris Chan</p>
<p style="font-size:14px; color:#3c3c3c; margin:0;">UD首席网络保安分析师</p></div>
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</div><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">区块链安全做到足 防止资产损失&nbsp;</span><br><span style="color:rgb(0,0,0);">区块链世界发展非常迅速，项目日新月异，每天上百个项目目不暇给，但开发人员就有可能忽略了背後安全漏洞问题，究竟如何在未招惹资产损失之前做好项目的区块链安全呢？ UD首席网络保安分析师Chris Chan选了一些常见区块链安全问题与大家深入浅出进行分析及提出应对策略！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">1.智能合约真的能更改吗？</span></p><p><span style="color:rgb(0,0,0);"><strong>智能合约是不能更改的</strong>，它是一个运行在区块链的代码，所以编写时必须想清楚避免造成逻辑漏洞，有逻辑漏洞的智能合约容易被骇客入侵，亦可能导致交易所得资产永远被锁定而无法提取，所以编写智能合约前</span><a href="https://www.ud.hk/sc/blockchain-security-solutions"><span style="color:#28AA2E;"><u>必须做审查</u></span></a><span style="color:rgb(0,0,0);">减少错误的问题出现！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">2.要定期撤销授权不常用智能合约吗？</span></p><p><span style="color:rgb(0,0,0);">进行任何区块链上的交易动作时，一般都会收到无限授权智能合约讯息要求钱包执行，你无法预计要求无限授权智能合约的网页及程式是否安全或将来会否被骇入，所以定期检视钱包内被授权智能合约後，<strong>应撤销一些不常用智能合约的授权</strong>，以免不必要的资产损失！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">3.开发团队开启可疑讯息或档案前应留意什麽？</span></p><p><span style="color:rgb(0,0,0);">虽然区块链发展飞快，但币市仍然是处於熊市状态，黑客可能会利用大家害怕错过获利机会 (FOMO) 或深信有机会可以取回被扣押的资产心态，用不同的联络渠道 (例如:电邮或电脑档案) 试图骇入电子设备系统取走资产及私钥 (Private Key)，所以开发人员必须提醒自己开启可疑讯息要留神，例如先问问自己，当初并没有提供电话号码等联络方式予这些去中心化应用程式 ，为什麽它可以透过短讯联络你？第二，当你细心留意讯息发出者资料 (例如之前有人冒认知名加密货币钱包 - MetaMask)，会发现出现错字情况，这时你就应该再想一想是否应该开启该讯息！</span></p><p style="margin-left:0.0px;">如果想进一步了解更多智能合约及区块链安全示范，可以观看以下影片！</p><div class="raw-html-embed"><div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/1YTN0qfAfww" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div></div><p><br><span style="color:rgb(0,0,0);">&nbsp;智能合约漏洞确实「老是常出现」，</span><a href="https://www.ud.hk/sc/blockchain-security-solutions"><span style="color:#28AA2E;"><u>区块链项目安全及智能合约审计</u></span></a><span style="color:rgb(0,0,0);">不容忽视，然而编程人员往往忽略一些智能合约细微的部分，所以第三方以抽离角度的审视智能合约商业逻辑也是能为项目进行把关，而UD亦有提供相应审计服务，例如渗透测试。欢迎与我们预约谘询了解更多！</span></p><p>&nbsp;</p><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal green" data-cta="Service-Enquiry" href="https://www.ud.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=%E5%8C%BA%E5%9D%97%E9%93%BE%E7%BD%91%E7%BB%9C%E5%AE%89%E5%85%A8%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;customTitle=UD%20%E5%8C%BA%E5%9D%97%E9%93%BE%E7%BD%91%E7%BB%9C%E5%AE%89%E5%85%A8%E6%96%B9%E6%A1%88">马上报价</a></div><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal" data-cta="Service-Enquiry" href="https://www.ud.hk/sc/blockchain-security-solutions">区块链项目安全方案</a></div>

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<p style="font-size:15px; color:#28AA2E; line-height:15px; margin:0;">Chris Chan</p>
<p style="font-size:14px; color:#3c3c3c; margin:0;">UD首席網絡保安分析師</p></div>
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</div><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">區塊鏈安全做到足 防止資產損失</span></p><p><span style="color:rgb(0,0,0);">區塊鏈世界發展非常迅速，項目日新月異，每天上百個項目目不暇給，但開發團隊就有可能忽略了背後安全漏洞問題，究竟如何在未招惹資產損失之前做好項目的區塊鏈安全呢？ UD首席網絡保安分析師Chris Chan精選了一些常見區塊鏈安全問題與大家深入淺出進行分析及提出應對策略！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">1.智能合約真的能更改嗎？</span></p><p><span style="color:rgb(0,0,0);"><strong>智能合約是不能更改的</strong>，它是一個運行在區塊鏈的代碼，所以編寫時必須想清楚避免造成邏輯漏洞，有邏輯漏洞的智能合約容易被駭客入侵，亦可能導致交易所得資產永遠被鎖定而無法提取，所以編寫智能合約前</span><a href="https://www.ud.hk/tc/blockchain-security-solutions"><span style="color:#28AA2E;"><u>必須做審查</u></span></a><span style="color:rgb(0,0,0);">減少錯誤的問題出現！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">2.要定期撤銷授權不常用智能合約嗎？</span></p><p><span style="color:rgb(0,0,0);">進行任何區塊鏈上的交易動作時，一般都會收到無限授權智能合約訊息要求錢包執行，你無法預計要求無限授權智能合約的網頁及程式是否安全或將來會否被駭入，所以定期檢視錢包內被授權智能合約後，<strong>應撤銷一些不常用智能合約的授權</strong>，以免不必要的資產損失！</span></p><p>&nbsp;</p><p><span style="color:#2A3795;font-size:20px;">3. 開發團隊開啟可疑訊息或檔案前應留意什麼?</span></p><p><span style="color:rgb(0,0,0);">雖然區塊鏈發展飛快，但幣市仍然是處於熊市狀態，黑客可能會利用大家害怕錯過獲利機會 (FOMO) 或深信有機會可以取回被扣押的資產心態，用不同的聯絡渠道 (例如:電郵或電腦檔案) 試圖駭入電子設備系統取走資產及私鑰 (Private Key)，所以開發人員必須提醒自己開啟可疑訊息要留神，例如先問問自己，當初並沒有提供電話號碼等聯絡方式予這些去中心化應用程式 ，為什麼它可以透過短訊聯絡你？第二，當你細心留意訊息發出者資料 (例如知名加密貨幣錢包 - MetaMask)，會發現出現錯字情況，這時你就應該再想一想是否應該開啟該訊息！</span></p><p style="margin-left:0.0px;"><span style="color:#3C3C3C;">如果想進一步了解更多智能合約及區塊鏈安全示範，可以觀看以下影片！</span></p><div class="raw-html-embed"><div style="text-align: center;"><iframe width="560" height="315" src="https://www.youtube.com/embed/1YTN0qfAfww" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div></div><p>&nbsp;</p><p><span style="color:rgb(0,0,0);">智能合約漏洞確實「老是常出現」，</span><a href="https://www.ud.hk/tc/blockchain-security-solutions"><span style="color:#28AA2E;"><strong><u>區塊鏈項目安全及智能合約審計</u></strong></span></a><span style="color:rgb(0,0,0);">不容忽視，然而編程人員往往忽略一些智能合約細微的部分，所以第三方以抽離角度的審視智能合約商業邏輯也是能為項目進行把關，而UD亦有提供相應審計服務，例如滲透測試。歡迎與我們預約諮詢了解更多！</span></p><p>&nbsp;</p><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal green" data-cta="Service-Enquiry" href="https://www.ud.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSecurity&amp;productName=%E5%8D%80%E5%A1%8A%E9%8F%88%E7%B6%B2%E7%B5%A1%E5%AE%89%E5%85%A8%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;customTitle=UD%20%E5%8D%80%E5%A1%8A%E9%8F%88%E7%B6%B2%E7%B5%A1%E5%AE%89%E5%85%A8%E6%96%B9%E6%A1%88">馬上報價</a></div><div class="raw-html-embed"><a id="productEnquiryBtn" class="normal" data-cta="Service-Enquiry" href="https://www.ud.hk/tc/blockchain-security-solutions">區塊鏈項目安全方案</a></div>

3 Insights of Smart Contract & Blockchain Security  - Is Smart Contract Editable? 

三个智能合约及区块链安全迷思 智能合约可以更改吗？

三個智能合約及區塊鏈安全迷思 智能合約可以更改嗎？

3 Insights of Smart Contract & Blockchain Security -  Is Smart Contract Editable? 

Convert gimmick to customers, fans and community as a way to create value. 

从噱头转变成为顾客丶粉丝和社群成员创造价值。 

從噱頭轉變成為顧客、粉絲和社群成員創造價值。

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	.container-introduction, .container-cta{width: 100%;max-width: 1200px;margin: 20px auto; }
	.img-right img {width: 400px; height: auto; margin-right:50px }
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	.content{width:634px ;margin-bottom: 30px; }
	.container-cta{margin-bottom: 100px;}
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</style>


<section class="section-nft-case">
	<div class="container-introduction">
		<p>It is the time for marketers and sales to learn more about the business values of NFT for enterpries. This new business model is applicable for every industry. No matter what scale the project is, UD  helps you every step along the journey from strategic planning, technical development to final implementation, ultimately taking advantage of blockchain / NFT business transformation.</p>
		<br>
		<p>Get inspired by what other brands are working on, and see how you can fully leverage NFT to enhance branding and marketing, as well as fans engagement.</p>
	</div>

	<div class="container-nft-case">

		
		<div class="container-nft-case-right"> 
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/rnRnOZCSJ1mk70tYBZCp.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs in Entertainment Industry</h3>
				<h2>MENTAVERSE launches Men’s Girl NFT to build web 3 concept live broadcasting platform in the Metaverse for fans aquisition</h2>
				<ul class="content">
					<li>• Build up Men’s Community with Men’s Girls NFT</li>
					<li>• Leverage NFTs to build trendy brand image</li>
					<li>• Build web3-and-Metaverse-based live-streaming platform</li>
					<li>• Issue NFTs with exclusive benefits to NFT holders
						<ul class="table">
							<li>• Are entitled to receive profits of Men’s Girls related promotional activities</li>
							<li>• Enjoy voting right of future NFT style &amp; theme</li>
						</ul>
					</li>
				</ul>
				<div class="hashtag">
					<p>Marketing</p>
					<p>Membership</p>
					<p>Web3</p>
					<p>Metaverse</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/t206gOQ23AlNVtfl8pGj.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs in Food &amp; Beverage Industry</h3>
				<h2>Tam Jai International launches “Souper Hero” charitable NFT campaign to give back to the community while boosting sales</h2>
				<ul class="content">
					<li>• Donate net revenue to Hong Kong Arts Centre</li>
					<li>• Launch NFTs through the collab of two iconic brands in a marketing campaign</li>
					<li>• NFTs as VIP membership with exclusive benefits to NFT holders: </li>
						<ul class="table">
							<li>• Access of physical and Metaverse Tam Jai events</li>
							<li>• Redeem free noodles at restaurants</li>
							<li>• Airdrop</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>Marketing</p>
					<p>Membership</p>
					<p>O2O</p>
					<p>Charity</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/R3GjCr4G3khqIH5AVw0N.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs in Retail &amp; E-Commerce Industry</h3>
				<h2>CASETiFY launches “NFT Your Case” customized NFT mobile phone cases platform, intergrating virtual and physical world to expand customer base</h2>
				<ul class="content">
					<li>• The platform allows users to customize their mobile cases with NFT. Each mobile phone case is printed with a QR code related to the source of the NFT and related data, and the center shows the NFT itself. </li>
					<li>• The best example of expanding customer base by adopting NFT in their business development.</li>
					<li>• Build innovative and trendy brand image through integration of NFT to mobile phone accessory. </li>
				</ul>
				<div class="hashtag">
					<p>Marketing</p>
					<p>Branding</p>
					<p>Web3</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/6M2kcEEniAyONmiqdfIh.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs in Entertainment Industry</h3>
				<h2>EEG’s singer Hins Cheung launches a series of NFT projects, from charitable auction to the creation of “Hinsland” Metaverse, to enhance fans interaction </h2>
				<ul class="content">
					<li>• Launch NFT Charity auction as part of the marketing effort to promote Cheung’s concert.</li>
					<li>• Issue NFTs with exclusive benefits to NFT holders: </li>
						<ul class="table">
							<li>• Get tickets of finale and access of full dress rehearsal</li>
							<li>• Get unique speech clip NFT &amp; behind-the-scene moments NFT	</li>
							<li>• Build Metaverse in Sandbox - Hinsland and Hertz City where NFT will be used as citizenship</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>Marketing</p>
					<p>Metaverse</p>
					<p>Membership</p>
					<p>Web3</p>
					<p>Charity</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/YUuGzMCeLphWDMKqndcg.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs in Media &amp; Entertainment Industry</h3>
				<h2>LateSHOW issues LateDAO NFT and $LATE token to establish entertainment kingdom in the Metaverse with new tokenomics</h2>
				<ul class="content">
					<li>• Build Entertainment Kingdom in Decentraland Metaverse</li>
					<li>• Establish a new tokenomics and NFT ecosystem. </li>
					<li>• Issue $LATE Token through NFT Staking</li>
					<li>• Open LateDAO e-shop with $LATE as the only payment method</li>
					<li>• NFT holders enjoy exclusive privileges (e.g.voting right of future development</li>
				</ul>
				<div class="hashtag">
					<p>Metaverse</p>
					<p>Tokenomics</p>
					<p>DAO</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/AE7YHPsYqIYwG2byVMzZ.png" alt="mentaverse">
			</div>
			<div class="content">
				<h3>NFTs in Automotive Industry</h3>
				<h2>McLaren NFT issue rare exclusive supercar NFTs to build innovative brand image</h2>
				<ul class="content">
					<li>• Reinforce innovative and high-end brand image through integration of NFT to Metaverse</li>
					<li>• Issue NFT with exclusive benefits to NFT holders: </li>
						<ul class="table">
							<li>• Access of physical and digital McLaren events and experience</li>
							<li>• Access to exclusive community</li>
							<li>• Airdrop</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>Marketing</p>
					<p>Membership</p>
					<p>Metaverse</p>
				</div>
			</div>
		</div>

	</div>	
	<div class="container-cta">
		<p>NFT business model is suitable for every industry </p>
		<a href="https://www.udomain.hk/en/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%20Solutions%20&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_ga=2.89390872.2015443946.1656484392-1350014276.1646643658" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">Branding &amp; Marketing with NFT Enquiry</a>
		<a href="https://www.ud.hk/en/enquiry" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">Business NFT Solutions</a>
	</div>

	<div class="container-article">
		<h2>Read more about NFT projects and expert insights</h2>
			<p><a href="https://www.ud.hk/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution" style="color:#2A3795;">“Well thought out” plan is a must for a successful NFT project</a></p>

			<p><a href="https://www.ud.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution" style="color:#2A3795;">How to plan the first step to make your NFT project stand out?</a></p>

			<p><a href="https://www.ud.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution" style="color:#2A3795;">Two key points that determined the future of a NFT project</a></p>

			<p><a href="https://www.ud.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution" style="color:#2A3795;">Three Essential “Technical” Elements For NFT Project</a></p>

			<p><a href="https://www.ud.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution" style="color:#2A3795;">Four key tactics to drive NFT project success</a></p>

			<p><a href="https://www.ud.hk/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution" style="color:#2A3795;">Get set, go! Develop your business in the Metaverse </a></p>
	</div>

</section>


</div></div><p>&nbsp;</p><p>&nbsp;</p>

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<meta name="viewport" content="width=414, initial-scale=1.0">

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<section class="section-nft-case">
	<div class="container-introduction">
		<p>NFT对企业的商业价值随时超乎行销人员的想像！无论任何行业都能应用NFT推广这种新商业模式。不论项目规模大小，从规划策略、开发技术到最终部署，UD都能助你利用区块链、NFT业务转型及创造利润。</p>
		<p>现在让我们深入浅出，探讨以下六个品牌如何充分善用NFT帮助其品牌行销、提高纷丝参与度，总有一个例子你可以参考，为日后开拓这新商业模式打好基础！</p>
	</div>

	<div class="container-nft-case">

		
		<div class="container-nft-case-right"> 
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/rnRnOZCSJ1mk70tYBZCp.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 于娱乐行业</h3>
				<h2>MENTAVERSE 推出 Men’s Girl NFT 
					<br>于元宇宙打造 Web 3 概念直播平台增粉丝</h2>
				<ul class="content">
					<li>• 以Men’s Girls NFT建立社群</li>
					<li>• 利用NFT最新技术建立时尚创新的形象</li>
					<li>• 建立 Web3及元宇宙概念的直播平台</li>
					<li>• 发行NFT，赋予持有者特权及好处：
						<ul class="table">
							<li>• 获得Men’s Girls相关宣传获得的收入分成</li>
							<li>• 参与将来发行的NFT主题及风格的投票</li>
						</ul>
					</li>
				</ul>
				<div class="hashtag">
					<p>市场营销</p>
					<p>会员身份证</p>
					<p>Web3</p>
					<p>元宇宙</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/t206gOQ23AlNVtfl8pGj.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 于餐饮行业</h3>
				<h2>谭仔国际推出慈善NFT项目「Souper Hero」
				<br>回馈社会兼提升营销</h2>
				<ul class="content">
					<li>• 捐赠收益予香港艺术中心</li>
					<li>• 品牌联乘：谭仔云南米线及谭仔三哥发行NFT，达到营销效果</li>
					<li>• 发行NFT为会员身份证，让持有者独享谭仔或三哥会籍，获得特权及好处： </li>
						<ul class="table">
							<li>• 参与谭仔于实体及元宇宙举办的活动</li>
							<li>• 于门市换领米线</li>
							<li>• 获取空投</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>市场营销</p>
					<p>会员身份证</p>
					<p>O2O</p>
					<p>慈善</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/R3GjCr4G3khqIH5AVw0N.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 于零售及电商行业</h3>
				<h2>CASETiFY 推出「NFT Your Case」订製 NFT 手机配饰平台
				<br>虚、实结合扩客源  </h2>
				<ul class="content">
					<li>• 新平台让顾客可以NFT订製手机壳. 每个手机壳都印有与 NFT 的来源和相关数据的 QR code，中央则显现 NFT 本身的打印图像</li>
					<li>• 这是最佳示范如何通过在业务发展中採用NFT来扩大客户群</li>
					<li>• 通过NFT与手机配件的结合，打造创新时尚的品牌形象 </li>
				</ul>
				<div class="hashtag">
					<p>市场营销</p>
					<p>品牌形象</p>
					<p>Web3</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/6M2kcEEniAyONmiqdfIh.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 于音乐及娱乐行业</h3>
				<h2>英皇娱乐歌手张敬轩推出一系列 NFT 项目
				<br>由慈善拍卖到打造「Hinsland 」元宇宙加强粉丝互动</h2>
				<ul class="content">
					<li>• 发行「The Next 20 」演唱会门票NFT，并举办慈善拍卖，达到宣传演唱会的效果</li>
					<li>• 发行NFT，赋予持有者特权及好处：</li>
						<ul class="table">
							<li>• 抢先预览正式綵排及获得顶级座位门票</li>
							<li>• 获得绝密入行感言片段及幕后花絮NFT</li>
							<li>• 于元宇宙Sandbox建立Hinsland ，NFT将会作为其中虚拟城市HertzCity的公民（会员）证明</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>市场营销</p>
					<p>元宇宙</p>
					<p>慈善</p>
					<p>Web3</p>
					<p>会员身份证</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/YUuGzMCeLphWDMKqndcg.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 于媒体及娱乐行业</h3>
				<h2>喱骚发行喱DAO NFT 、$LATE 代币
				<br>创建元宇宙娱乐王国</h2>
				<ul class="content">
					<li>• 于元宇宙Decentraland建立娱乐王国</li>
					<li>• 建立代币经济及商圈生态</li>
					<li>• 以NFT质押获得$LATE代币，并发展喱DAO大笪地商圈，以$LATE为唯一消费代币</li>
					<li>• 发行NFT，赋予持有者特权及好处，如女团投票等等</li>
				</ul>
				<div class="hashtag">
					<p>元宇宙</p>
					<p>代币经济</p>
					<p>DAO</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/AE7YHPsYqIYwG2byVMzZ.png" alt="mentaverse">
			</div>
			<div class="content">
				<h3>NFTs 于汽车行业</h3>
				<h2>McLaren 发行超级跑车NFT
				<br>显品牌创新形象</h2>
				<ul class="content">
					<li>• 结合NFT及元宇宙概念，加强创新及高端的品牌形象</li>
					<li>• 发行NFT为会员身份证，让持有者获得特权及好处：</li>
					<ul class="table">
							<li>• 参与 McLaren 于线上及线下举办的活动及体验</li>
							<li>• 参与专属社群</li>
							<li>• 获取空投</li>
						</ul>	
				</ul>
				<div class="hashtag">
					<p>市场营销</p>
					<p>会员身份证</p>
					<p>元宇宙</p>
				</div>
				</div>
			</div>
		</div>

	</section></div>	
	<div class="container-cta">
		<p>无论任何行业都能应用NFT推广这种新商业模式</p>
		<a href="https://www.udomain.hk/sc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_ga=2.21043256.2015443946.1656484392-1350014276.1646643658" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">NFT品牌营销方案查询</a>
		<a href="https://www.ud.hk/sc/blockchain-solution-nft" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">商业NFT方案</a>
	</div>

	<div class="container-article">
		<h2>其他相关案例及专家见解</h2>
			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution" style="color:#2A3795;">发行成功NFT背后 「思考」是必经之路</a></p>

			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution" style="color:#2A3795;"> 	如何部署你的第一步令NFT项目脱颖而出？</a></p>

			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution" style="color:#2A3795;">两大要点   决定「设计」NFT项目前路</a></p>

			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution" style="color:#2A3795;">NFT项目不可或缺的三大「技术」元素</a></p>

			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution" style="color:#2A3795;">掌握四大「经营」NFT项目致胜关键</a></p>

			<p><a href="https://www.ud.hk/sc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution" style="color:#2A3795;">万事俱备 进军元宇宙 「发展」你的业务</a></p>
	</div>




</div>

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</style>


<section class="section-nft-case">
	<div class="container-introduction">
		<p>NFT對企業的商業價值隨時超乎行銷人員的想像！無論任何行業都能應用NFT推廣這種新商業模式。不論項目規模大小，從規劃策略、開發技術到最終部署，UD都能助你利用區塊鏈、NFT業務轉型及創造利潤。</p>
		<p>現在讓我們深入淺出，探討以下六個品牌如何充分善用NFT幫助其品牌行銷、提高紛絲參與度，總有一個例子你可以參考，為日後開拓這新商業模式打好基礎！</p>
	</div>

	<div class="container-nft-case">

		
		<div class="container-nft-case-right"> 
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/rnRnOZCSJ1mk70tYBZCp.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 於娛樂行業</h3>
				<h2>MENTAVERSE 推出 Men’s Girl NFT 
					<br>於元宇宙打造 Web 3 概念直播平台增粉絲</h2>
				<ul class="content">
					<li>• 以Men’s Girls NFT建立社群</li>
					<li>• 利用NFT最新技術建立時尚創新的形象</li>
					<li>• 建立 Web3及元宇宙概念的直播平台</li>
					<li>• 發行NFT，賦予持有者特權及好處：
						<ul class="table">
							<li>• 獲得Men’s Girls相關宣傳獲得的收入分成</li>
							<li>• 參與將來發行的NFT主題及風格的投票</li>
						</ul>
					</li>
				</ul>
				<div class="hashtag">
					<p>市場營銷</p>
					<p>會員身份證</p>
					<p>Web3</p>
					<p>元宇宙</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/t206gOQ23AlNVtfl8pGj.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 於餐飲行業</h3>
				<h2>譚仔國際推出慈善NFT項目「Souper Hero」
				<br>回饋社會兼提升營銷</h2>
				<ul class="content">
					<li>• 捐贈收益予香港藝術中心</li>
					<li>• 品牌聯乘：譚仔雲南米線及譚仔三哥發行NFT，達到營銷效果</li>
					<li>• 發行NFT為會員身份證，讓持有者獨享譚仔或三哥會籍，獲得特權及好處： </li>
						<ul class="table">
							<li>• 參與譚仔於實體及元宇宙舉辦的活動</li>
							<li>• 於門市換領米線</li>
							<li>• 獲取空投</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>市場營銷</p>
					<p>會員身份證</p>
					<p>O2O</p>
					<p>慈善</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/R3GjCr4G3khqIH5AVw0N.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 於零售及電商行業</h3>
				<h2>CASETiFY 推出「NFT Your Case」訂製 NFT 手機配飾平台
				<br>虛、實結合擴客源  </h2>
				<ul class="content">
					<li>• 新平台讓顧客可以NFT訂製手機殼. 每個手機殼都印有與 NFT 的來源和相關數據的 QR code，中央則顯現 NFT 本身的打印圖像</li>
					<li>• 這是最佳示範如何通過在業務發展中採用NFT來擴大客戶群</li>
					<li>• 通過NFT與手機配件的結合，打造創新時尚的品牌形象 </li>
				</ul>
				<div class="hashtag">
					<p>市場營銷</p>
					<p>品牌形象</p>
					<p>Web3</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/6M2kcEEniAyONmiqdfIh.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 於音樂及娛樂行業</h3>
				<h2>英皇娛樂歌手張敬軒推出一系列 NFT 項目
				<br>由慈善拍賣到打造「Hinsland 」元宇宙加強粉絲互動</h2>
				<ul class="content">
					<li>• 發行「The Next 20 」演唱會門票NFT，並舉辦慈善拍賣，達到宣傳演唱會的效果</li>
					<li>• 發行NFT，賦予持有者特權及好處：</li>
						<ul class="table">
							<li>• 搶先預覽正式綵排及獲得頂級座位門票</li>
							<li>• 獲得絕密入行感言片段及幕後花絮NFT</li>
							<li>• 於元宇宙Sandbox建立Hinsland ，NFT將會作為其中虛擬城市HertzCity的公民（會員）證明</li>
						</ul>
				</ul>
				<div class="hashtag">
					<p>市場營銷</p>
					<p>元宇宙</p>
					<p>慈善</p>
					<p>Web3</p>
					<p>會員身份證</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-right">
			<div class="img-right"><img src="https://static-asst.8338.hk/udhk-cms/YUuGzMCeLphWDMKqndcg.png" alt="mentaverse"></div>
			<div class="content">
				<h3>NFTs 於媒體及娛樂行業</h3>
				<h2>喱騷發行喱DAO NFT 、$LATE 代幣
				<br>創建元宇宙娛樂王國</h2>
				<ul class="content">
					<li>• 於元宇宙Decentraland建立娛樂王國</li>
					<li>• 建立代幣經濟及商圈生態</li>
					<li>• 以NFT質押獲得$LATE代幣，並發展喱DAO大笪地商圈，以$LATE為唯一消費代幣</li>
					<li>• 發行NFT，賦予持有者特權及好處，如女團投票等等</li>
				</ul>
				<div class="hashtag">
					<p>元宇宙</p>
					<p>代幣經濟</p>
					<p>DAO</p>
				</div>
			</div>
		</div>

		<hr style="height:1px;border-width:0;color:#efefef;background-color:#efefef">

		
		<div class="container-nft-case-left">
			<div class="img-left"><img src="https://static-asst.8338.hk/udhk-cms/AE7YHPsYqIYwG2byVMzZ.png" alt="mentaverse">
			</div>
			<div class="content">
				<h3>NFTs 於汽車行業</h3>
				<h2>McLaren 發行超級跑車NFT
				<br>顯品牌創新形象</h2>
				<ul class="content">
					<li>• 結合NFT及元宇宙概念，加強創新及高端的品牌形象</li>
					<li>• 發行NFT為會員身份證，讓持有者獲得特權及好處：</li>
					<ul class="table">
							<li>• 參與 McLaren 於線上及線下舉辦的活動及體驗</li>
							<li>• 參與專屬社群</li>
							<li>• 獲取空投</li>
						</ul>	
				</ul>
				<div class="hashtag">
					<p>市場營銷</p>
					<p>會員身份證</p>
					<p>元宇宙</p>
				</div>
			</div>
		</div>

	</div>	
	<div class="container-cta">
		<p>無論任何行業都能應用NFT推廣這種新商業模式</p>
		<a href="https://www.udomain.hk/tc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_ga=2.21772344.2015443946.1656484392-1350014276.1646643658" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">NFT品牌營銷方案查詢</a>
		<a href="https://www.ud.hk/tc/blockchain-solution-nft" class="cta-enquiry" data-cta="domain-enquiry" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">商業NFT方案</a>
	</div>

	<div class="container-article">
		<h2>其他相關案例及專家見解</h2>
			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution" style="color:#2A3795;">發行成功NFT背後 「思考」是必經之路</a></p>

			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution" style="color:#2A3795;"> 	如何部署你的第一步令NFT項目脫穎而出？</a></p>

			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution" style="color:#2A3795;">兩大要點   決定「設計」NFT項目前路</a></p>

			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution" style="color:#2A3795;">NFT項目不可或缺的三大「技術」元素</a></p>

			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution" style="color:#2A3795;">掌握四大「經營」NFT項目致勝關鍵</a></p>

			<p><a href="https://www.ud.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution" style="color:#2A3795;">萬事俱備 進軍元宇宙 「發展」你的業務</a></p>
	</div>

</section>


</div></div>

6 Must-Read NFT Branding And Marketing Use Cases: Learn How To Increase Fans Engagement  

NFT品牌营销必学：6大案例看如何提高粉丝参与度

NFT品牌營銷必學：6大案例看如何提高粉絲參與度

<p>In the previous article, we have talked about how Emperor Entertainment Group (EEG) and Hins Cheung leveraged NFT to promote concert – tokenizing behind-the-scenes clips and souvenir, as well as taking advantage of the unique features of blockchain technology to enjoy the potential "long tail effect" benefits. However, these are only the short-term benefits, and Hinsland certainly has a bigger plan for long-term development.&nbsp;</p><p>This article is available in Chinese only. <a href="https://www.ud.hk/tc/insight/article/nft-case-study-eeg-hins-cheung-profitable-popular-business-solution-2"><span style="color:#2A3795;"><u>Click</u></span></a> to read full story.</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">UD One-stop Business NFT Solutions</h3></div><p>UD blockchain and security experts offer one-stop NFT solutions, no matter what scale the project is, we help you every step along the journey from strategic planning, technical development to final implementation, ultimately taking advantage of blockchain / NFT business transformation. Interested in exploring more? Talk to our expert!&nbsp;</p><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=One-stop%20Business%20NFT%20Solutions" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">One-stop Business NFT Solutions</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">Read more</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>“Well thought out” plan is a must for a successful NFT project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>How to plan the first step to make your NFT project stand out?</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>Two key points that determined the future of a NFT project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>Three Essential “Technical” Elements For NFT Project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>Four key tactics to drive NFT project success</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>Get set, go! Develop your business in the Metaverse&nbsp;</u></a></td></tr></tbody></table></figure>

<p>上篇文章指出英皇娱乐集团（下称「英皇」）与张敬轩如何将NFT结合演唱会宣传，将幕後片段丶周边产品等代币化的同时，亦利用区块链特性享受潜在的「长尾效应」收益。但这仅是「组合拳」当中负责短期攻势的套路，Hinsland才是长线发展的重点。</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>2022年5月，英皇宣布进驻元宇宙领域，夥拍张敬轩建造首个虚拟社区 Hinsland。当日更推出Hertz City ——一个於Hinsland&nbsp;内的虚拟城市，将以NFT&nbsp;形式发售。NFT&nbsp;持有者将成为这虚拟城市的一份子，能共同规划丶建构和参与其中所有活动。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT商业模式</h3></div><p>与演唱会的短期宣传目标不同，Hinsland的布局更大，战线亦更漫长。而由以下三个部署，可以窥探出整个项目的野心。</p><p>1.NFT&nbsp;作为身分证<br>如上所述，NFT持有人能够成为Hertz City的一份子，与张敬轩的虚拟化身「HC」互动。换言之，推出Hertz City NFT即是发行虚拟身分证，为张敬轩的支持者提供一个独一无二的「身份」，再此以为凭证，供持有人享受各种不同的福利，将现实世界中的追星活动在虚拟领域延续。</p><p>2.於Sandbox&nbsp;建立Hertz City&nbsp;<br>既然要将追星活动搬到虚拟世界，就不单纯是NFT产的一买一卖，而是牵涉到社群的建设；一个能让人群聚首的空间，必不可少。因此，英皇与张敬轩在区块链平台 The Sandbox中购地建立聚脚点，可谓相当合理的举动。一旦拥有HertzCity此一据点，即可在元宇宙中举办各种活动，如虚拟演唱会丶见面会等，让一众「市民」参与，凝聚向心力。</p><p>3.Discord&nbsp;社群<br>除了在元宇宙当中的设计，张敬轩与团队在现实世界的举动亦值得留意。於公布Hertz City NFT开售消息的同时，团队亦大力邀请支持者进入Discord社群，更以参与当中之活动作为获取Mint list和White list名额的先决条件。此举不但将所有潜在买家聚集，亦可透过在Discord内设置不同话题频道，让成员连结丶互动。而随着Discord社群的成长，更能发展成一个有机社群，一同「移居」元宇宙。</p><p>虽然同是NFT，但跨年演唱会与Hertz City的性质丶效果与目标，完全不同，可见发行团队在应用NFT作为商业模式的安排上，已有一定心得。</p><p>亦正如张敬轩於NFT开售公告所言，Hinsland就好比主题公园，能让一众同行者在其内玩乐。虽然未有透露太多细节，但不难想像，Hinsland只是英皇与张敬轩进军元宇宙的第一个试点，更多精彩多元的活动必定会接续登场。而作为少数已於元宇宙布局演艺娱乐公司，英皇往後的动向亦值得期待。毕竟，作为先行者，这家企业与一众同业相比，早已赢在起跑线，必定可以享受这创科发展所带来更多丶更大的优势。</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">UD一站式商业NFT方案</h3></div><p>张敬轩及英皇看准了新趋势展开了NFT商业模式，结合音乐及娱乐行业踏进元宇宙世界，可见NFT成为各行各业推广工具将不再是遥不可及之事。不论项目规模大<br>小，从规划策略、开发技术到最终部署，UD都可以助你利用区块链、NFT达至业务转型及创造利润，马上联络专家了解更多！</p><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=%E4%B8%80%E7%AB%99%E5%BC%8F%E5%95%86%E4%B8%9ANFT%E6%96%B9%E6%A1%88" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">了解UD一站式商业NFT方案</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相关文章</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>发行成功NFT背後 「思考」是必经之路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>如何部署你的第一步令NFT项目脱颖而出？</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>两大要点 &nbsp; 决定「设计」NFT项目前路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>NFT项目不可或缺的三大「技术」元素</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「经营」NFT项目致胜关键</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>万事俱备 进军元宇宙 「发展」你的业务</u></a></td></tr></tbody></table></figure>

<p>上篇文章指出英皇娛樂集團（下稱「英皇」）與張敬軒如何將NFT結合演唱會宣傳，將幕後片段、周邊產品等代幣化的同時，亦利用區塊鏈特性享受潛在的「長尾效應」收益。但這僅是「組合拳」當中負責短期攻勢的套路，Hinsland才是長線發展的重點。</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>2022年5月，英皇宣佈進駐元宇宙領域，夥拍張敬軒建造首個虛擬社區 Hinsland。當日更推出Hertz City ——一個於Hinsland&nbsp;內的虛擬城市，將以NFT&nbsp;形式發售。NFT&nbsp;持有者將成為這虛擬城市的一份子，能共同規劃、建構和參與其中所有活動。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT商業模式</h3></div><p>與演唱會的短期宣傳目標不同，Hinsland的佈局更大，戰線亦更漫長。而由以下三個部署，可以窺探出整個項目的野心。</p><p>1.NFT&nbsp;作為身分證<br>如上所述，NFT持有人能夠成為Hertz City的一份子，與張敬軒的虛擬化身「HC」互動。換言之，推出Hertz City NFT即是發行虛擬身分證，為張敬軒的支持者提供一個獨一無二的「身份」，再此以為憑證，供持有人享受各種不同的福利，將現實世界中的追星活動在虛擬領域延續。</p><p>2.於Sandbox&nbsp;建立Hertz City&nbsp;<br>既然要將追星活動搬到虛擬世界，就不單純是NFT產的一買一賣，而是牽涉到社群的建設；一個能讓人群聚首的空間，必不可少。因此，英皇與張敬軒在區塊鏈平台 The Sandbox中購地建立聚腳點，可謂相當合理的舉動。一旦擁有HertzCity此一據點，即可在元宇宙中舉辦各種活動，如虛擬演唱會、見面會等，讓一眾「市民」參與，凝聚向心力。</p><p>3.Discord&nbsp;社群<br>除了在元宇宙當中的設計，張敬軒與團隊在現實世界的舉動亦值得留意。於公佈Hertz City NFT開售消息的同時，團隊亦大力邀請支持者進入Discord社群，更以參與當中之活動作為獲取Mint list和White list名額的先決條件。此舉不但將所有潛在買家聚集，亦可透過在Discord內設置不同話題頻道，讓成員連結、互動。而隨著Discord社群的成長，更能發展成一個有機社群，一同「移居」元宇宙。</p><p>雖然同是NFT，但跨年演唱會與Hertz City的性質、效果與目標，完全不同，可見發行團隊在應用NFT作為商業模式的安排上，已有一定心得。</p><p>亦正如張敬軒於NFT開售公告所言，Hinsland就好比主題公園，能讓一眾同行者在其內玩樂。雖然未有透露太多細節，但不難想像，Hinsland只是英皇與張敬軒進軍元宇宙的第一個試點，更多精彩多元的活動必定會接續登場。而作為少數已於元宇宙佈局演藝娛樂公司，英皇往後的動向亦值得期待。畢竟，作為先行者，這家企業與一眾同業相比，早已贏在起跑線，必定可以享受這創科發展所帶來更多、更大的優勢。</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">UD一站式商業NFT方案</h3></div><p>張敬軒及英皇看準了新趨勢展開了NFT商業模式，結合音樂及娛樂行業踏進元宇宙世界，可見NFT成為各行各業推廣工具將不再是遙不可及之事。不論項目規模大小，從規劃策略、開發技術到最終部署，UD都可以助你利用區塊鏈、NFT達至業務轉型及創造利潤，馬上聯絡專家了解更多！</p><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=%E4%B8%80%E7%AB%99%E5%BC%8F%E5%95%86%E6%A5%ADNFT%E6%96%B9%E6%A1%88" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">了解UD一站式商業NFT方案</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相關文章</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>發行成功NFT背後 「思考」是必經之路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>如何部署你的第一步令NFT項目脫穎而出？</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>NFT項目不可或缺的三大「技術」元素</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「經營」NFT項目致勝關鍵</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>萬事俱備 進軍元宇宙 「發展」你的業務</u></a></td></tr></tbody></table></figure>

NFT Case Study: EEG x Hins Cheung To Launch A Serial Profitable And Popular NFT Campaign (Part 2)

NFT实例分析: 夥英皇推NFT意犹未尽？  张敬轩延续新商业模式玩转元宇宙（下）

NFT實例分析: 夥英皇推NFT意猶未盡？  張敬軒延續新商業模式玩轉元宇宙（下）

<p>&nbsp;</p><p>More and more enterprises and individuals are involved in Web 3.0 and Metaverse, they issue their own NFTs to seize the business opportunity. Among them, some of the pioneers turned NFT into a serial campaign to meet different business goals through the integration of various NFT projects. The NFT jointly launched by Emperor Entertainment Group and its singer Hins Cheung is just one of the examples. How do they utilize NFT as business acceleration tool?&nbsp;</p><p>This article is available in Chinese only. <a href="https://www.udomain.hk/tc/insight/article/nft-case-study-eeg-hins-cheung-profitable-popular-business-solution"><span style="color:#2A3795;"><u>Click</u></span></a> to read full story.</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>UD blockchain and security experts offer one-stop NFT solutions, no matter what scale the project is, we help you every step along the journey from strategic planning, technical development to final implementation, ultimately taking advantage of blockchain / NFT business transformation. Interested in exploring more? Talk to our expert!&nbsp;<br>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">One-stop Business NFT Solutions</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%20Solutions%20&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_ga=2.51025385.1911127029.1655891207-1107795467.1649210768" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">Service Enquiry</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">Read more</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>“Well thought out” plan is a must for a successful NFT project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>How to plan the first step to make your NFT project stand out?</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>Two key points that determined the future of a NFT project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>Three Essential “Technical” Elements For NFT Project</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>Four key tactics to drive NFT project success</u></a></td></tr><tr><td><a href="https://www.udomain.hk/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>Get set, go! Develop your business in the Metaverse&nbsp;</u></a></td></tr></tbody></table></figure>

<p>越来越多企业和个人涉足Web 3.0 和元宇宙，发行自家NFT来抢占发展先机。当中，更有部分先行者将NFT 化作一套「连环拳」，透过整合丶分拆NFT项目，满足不同商业目标。英皇娱乐集团（下称「英皇」）与旗下艺人张敬轩合作推出的NFT，正好作为「连环拳」一例。</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>2021年12月，张敬轩宣布举行跨年演唱会并推出三款NFT—— 一是四套附上签名的NFT照片丶演唱会门票连同见面合照机会在内的「Golden Ticket」；另外一个是世上仅此一枚由「神秘感言」短片铸造的NFT，当中包括张敬轩绝密入行感言片段丶两张尾场第一行顶级座位门票丶预览正式彩排丶以及张敬轩耳机独家献唱的体验；最後则是限量发售的一千套NFT收藏卡。其中，「神秘感言」短片NFT更会用作慈善拍卖，所得收益在扣除平台费用後会全数捐予香港三家慈善机构。</p><p>凭藉张敬轩的人气以及「首个结合红馆演唱会体验的慈善NFT拍卖」的旗号，这项目在社会引起一阵讨论。作为一种新的商业模式，此NFT项目有三大要点值得借鉴。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT商业模式</h3></div><p>1. NFT作为推广工具<br>一般推广演唱会，离不开在媒体丶社交平台等投放广告，务求令大众能接触到相关资讯。但张敬轩与团队却借用了NFT在社会上的高讨论度，巧妙地将演唱会丶NFT丶慈善拍卖三个关键元素结合，成功令NFT化作推广工具。此举不但为演唱会的推广增加话题性，同时演唱会的相关资讯更可冲出娱乐新闻的维度，进入更多人的视野。</p><p>2. 演唱会商品代币化<br>不论是演唱会门票丶签名照片抑或「神秘感言」短片，本身都是可在现实世界直接出售的商品。但团队选择以NFT形式拍卖出售，在传统做法外另辟蹊径。「神秘感言」NFT将幕後花絮短片代币化後，令此商品更切合「世上唯一」丶「独家」丶「绝密」等特点，一来吸引忠实粉丝竞投，二来也令NFT持有人享受「与别不同」的优越感。</p><p>3. 创造长期收入<br>将以上商品代币化的好处除了上述的「唯一」标签外，亦利用NFT的特性，自制一个长期收入的渠道。每当 NFT 在市场上转手时，NFT创作者都可获得销售价格的若干百分比作为「版税」。而且，整个抽成丶支付的过程都经由区块链上的智能合约中自动执行，无须中间人参与。利用这一销售方法，无异於创造了一笔潜在的长期收入。</p><p>透过将NFT与演唱会宣传结合，张敬轩团队示范了如何以NFT化作推广工具和赚取长期收入的通道。但作为满足不同商业目标的「连环拳」，涉及的元素当然不只於此。下篇文章将会聚焦张敬轩的个人NFT系列「Hertz City」，解构整个NFT项目的野心。</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式商业NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_ga=2.13259255.1911127029.1655891207-1107795467.1649210768" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服务查询</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相关文章</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>发行成功NFT背後 「思考」是必经之路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>如何部署你的第一步令NFT项目脱颖而出？</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>两大要点 &nbsp; 决定「设计」NFT项目前路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>NFT项目不可或缺的三大「技术」元素</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「经营」NFT项目致胜关键</u></a></td></tr><tr><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>万事俱备 进军元宇宙 「发展」你的业务</u></a></td></tr></tbody></table></figure>

<p>越來越多企業和個人涉足Web 3.0 和元宇宙，發行自家NFT來搶佔發展先機。當中，更有部分先行者將NFT 化作一套「連環拳」，透過整合、分拆NFT項目，滿足不同商業目標。英皇娛樂集團（下稱「英皇」）與旗下藝人張敬軒合作推出的NFT，正好作為「連環拳」一例。</p><div class="raw-html-embed"><div style="text-align: center;">
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</div><p>&nbsp;</p><p>2021年12月，張敬軒宣佈舉行跨年演唱會並推出三款NFT—— 一是四套附上簽名的NFT照片、演唱會門票連同見面合照機會在內的「Golden Ticket」；另外一個是世上僅此一枚由「神秘感言」短片鑄造的NFT，當中包括張敬軒絕密入行感言片段、兩張尾場第一行頂級座位門票、預覽正式綵排、以及張敬軒耳機獨家獻唱的體驗；最後則是限量發售的一千套NFT收藏卡。其中，「神秘感言」短片NFT更會用作慈善拍賣，所得收益在扣除平台費用後會全數捐予香港三家慈善機構。</p><p>憑藉張敬軒的人氣以及「首個結合紅館演唱會體驗的慈善NFT拍賣」的旗號，這項目在社會引起一陣討論。作為一種新的商業模式，此NFT項目有三大要點值得借鑑。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT商業模式</h3></div><p>1. NFT作為推廣工具<br>一般推廣演唱會，離不開在媒體、社交平台等投放廣告，務求令大眾能接觸到相關資訊。但張敬軒與團隊卻借用了NFT在社會上的高討論度，巧妙地將演唱會、NFT、慈善拍賣三個關鍵元素結合，成功令NFT化作推廣工具。此舉不但為演唱會的推廣增加話題性，同時演唱會的相關資訊更可衝出娛樂新聞的維度，進入更多人的視野。</p><p>2. 演唱會商品代幣化<br>不論是演唱會門票、簽名照片抑或「神秘感言」短片，本身都是可在現實世界直接出售的商品。但團隊選擇以NFT形式拍賣出售，在傳統做法外另闢蹊徑。「神秘感言」NFT將幕後花絮短片代幣化後，令此商品更切合「世上唯一」、「獨家」、「絕密」等特點，一來吸引忠實粉絲競投，二來也令NFT持有人享受「與別不同」的優越感。</p><p>3. 創造長期收入<br>將以上商品代幣化的好處除了上述的「唯一」標籤外，亦利用NFT的特性，自製一個長期收入的渠道。每當 NFT 在市場上轉手時，NFT創作者都可獲得銷售價格的若干百分比作為「版稅」。而且，整個抽成、支付的過程都經由區塊鏈上的智能合約中自動執行，無須中間人參與。利用這一銷售方法，無異於創造了一筆潛在的長期收入。</p><p>透過將NFT與演唱會宣傳結合，張敬軒團隊示範了如何以NFT化作推廣工具和賺取長期收入的通道。但作為滿足不同商業目標的「連環拳」，涉及的元素當然不只於此。下篇文章將會聚焦張敬軒的個人NFT系列「Hertz City」，解構整個NFT項目的野心。</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/blockchain-solution-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #28AA2E; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式商業NFT方案</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">服務查詢</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">相關文章</h3></div><figure class="table"><table><tbody><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>發行成功NFT背後 「思考」是必經之路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>如何部署你的第一步令NFT項目脫穎而出？</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>NFT項目不可或缺的三大「技術」元素</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「經營」NFT項目致勝關鍵</u></a></td></tr><tr><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>萬事俱備 進軍元宇宙 「發展」你的業務</u></a></td></tr></tbody></table></figure>

NFT Case Study: EEG x Hins Cheung To Launch A Serial Profitable And Popular NFT Campaign (Part 1)

NFT实例分析： 夥英皇推NFT意犹未尽？ 张敬轩延续新商业模式玩转元宇宙（上）

NFT實例分析： 夥英皇推NFT意猶未盡？  張敬軒延續新商業模式玩轉元宇宙（上）

<p>In this final part of the NFT Project Series, let's focus on the business development: how to leverage NFT to accelerate business growth? As we have discussed in the Prologue, you should consider whether entering the Metaverse is the plan for your NFT project. The Metaverse will certainly be one of the key platforms in the future to engage younger generation, what’s your next step to tap into the Metaverse and seize business opportunities?</p><p>This article is available in Chinese only. <a href="https://www.udomain.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><span style="color:#2A3795;"><u>Click</u></span></a> to read full story.</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">One-stop NFT Solution</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">Service Enquiry</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT Project Series</h3></div><figure class="table"><table><tbody><tr><td><strong>Prologue &nbsp; &nbsp;</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>“Well thought out” plan is a must for a successful NFT project</u></a></td></tr><tr><td><strong>Part 1 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>How to plan the first step to make your NFT project stand out?</u></a></td></tr><tr><td><strong>Part 2</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>Two key points that determined the future of a NFT project</u></a></td></tr><tr><td><strong>Part 3</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>Three Essential “Technical” Elements For NFT Project</u></a></td></tr><tr><td><strong>Part 4</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>Four key tactics to drive NFT project success</u></a></td></tr><tr><td><strong>Part 5</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>Get set, go! Develop your business in the Metaverse&nbsp;</u></a></td></tr></tbody></table></figure>

<p><span style="font-size:12.0pt;">来到整个NFT企划的最後一部曲，这篇想分享的是「发展」∶如何把握NFT的助力，推进企业的业务发展？</span></p><p><span style="font-size:12.0pt;">记得在序章时我们曾经提及，企业在发行NFT前，应仔细思考业务与元宇宙的关系，再以此来设计整个项目；那麽，假如早有以NFT进军元宇宙的打算，那麽在项目正式开卖，而且渐上轨道後，要如何向此终点迈进？以下胪列的例子，希望能为你带来启发。</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">买入土地建立聚脚点</h3></div><p><span style="font-size:12.0pt;">企业要进军元宇宙，离不开两个方向，一是希望走在趋势之先，抢先在元宇宙建立据点以拓展原有业务，领先同业；二是拥抱机遇，在崭新的领域尝试开拓不同可能。但无论是哪一方向，终极目标都是在元宇宙站稳阵脚，营运之後盈利，正因如此，买入虚拟土地丶建立据点就变得相当重要，因为只有拥有能让人聚集的地方，才有让人在其中碰面丶消费和发生其他不同事情的可能。且看各大企业如汇丰丶南华早报丶港铁等都已陆续买入土地，港铁更已着手建设全球第一个虚拟车站和铁路博路馆等，就不难理解买土地丶建据点的重要性。</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">元宇宙举办活动</h3></div><p><span style="font-size:12.0pt;">当实体世界的活动被地域丶时间等种种因素限制而进退维谷，元宇宙的活动就成为新出路。这些活动不但容让参加者以虚拟身份（Avatar）参与其中，更可融合虚伪实境（Virtual Reality, VR）丶扩增实境（Augmented Reality, AR）丶VR丶延伸实境（Extended Reality, XR）等技术，打破固有框架，让参加者享受耳目一新的观展体验。</span></p><p><span style="font-size:12.0pt;">值得一提的是，元宇宙上的虚拟活动并不一定与实体世界的活动相抵触，而是可以有不同交集与互动，所以，企业不必为着要在「虚实」之间作选择而苦恼，只要设计得宜丶操作顺利，大可以说一句「我全都要！」</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT作为入场券</h3></div><p><span style="font-size:12.0pt;">早在第一部曲时谈及，NFT卖的是一个承诺，供投资者用以兑换企业他日所能提供的各种权益。换言之，当企业在元宇宙布局时，投资者手上的NFT就可用作入场券，用以进入Web3.0世界中的不同社区丶设施，甚至行使不同权利。就以「喱DAO」NFT为例，只要持有「哗哗蛙」NFT，即可享有领取代币丶投票丶出席活动等不同权益，将NFT作为凭证的功能尽用。</span></p><p><span style="font-size:12.0pt;">以上所分享的，只是已被前人实践且证实可行的例子，NFT和元宇宙所能开发的可能，当然不只於此。所以，不要因无知而错失机会，亦不要被未知所吓怕，在探索Web3.0的路途上，UD乐意与你同行。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式NFT服务</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">服务查询</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT企划系列</h3></div><figure class="table"><table><tbody><tr><td><strong>序</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><strong><u>发行成功NFT背後 「思考」是必经之路</u></strong></a></td></tr><tr><td><strong>第一部曲 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><strong><u>如何部署你的第一步令NFT项目脱颖而出？</u></strong></a></td></tr><tr><td><strong>第二部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><strong><u>两大要点 &nbsp; 决定「设计」NFT项目前路</u></strong></a></td></tr><tr><td><strong>第三部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><strong><u>NFT项目不可或缺的三大「技术」元素</u></strong></a></td></tr><tr><td><strong>第四部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「经营」NFT项目致胜关键</u></a></td></tr><tr><td><strong>第五部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>万事俱备 进军元宇宙 「发展」你的业务</u></a></td></tr></tbody></table></figure>

<p><span style="font-size:12.0pt;">來到整個NFT企劃的最後一部曲，這篇想分享的是「發展」︰如何把握NFT的助力，推進企業的業務發展？</span></p><p><span style="font-size:12.0pt;">記得在序章時我們曾經提及，企業在發行NFT前，應仔細思考業務與元宇宙的關係，再以此來設計整個項目；那麼，假如早有以NFT進軍元宇宙的打算，那麼在項目正式開賣，而且漸上軌道後，要如何向此終點邁進？以下臚列的例子，希望能為你帶來啟發。</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">買入土地建立聚腳點</h3></div><p><span style="font-size:12.0pt;">企業要進軍元宇宙，離不開兩個方向，一是希望走在趨勢之先，搶先在元宇宙建立據點以拓展原有業務，領先同業；二是擁抱機遇，在嶄新的領域嘗試開拓不同可能。但無論是哪一方向，終極目標都是在元宇宙站穩陣腳，營運之後盈利，正因如此，買入虛擬土地、建立據點就變得相當重要，因為只有擁有能讓人聚集的地方，才有讓人在其中碰面、消費和發生其他不同事情的可能。且看各大企業如匯豐、南華早報、港鐵等都已陸續買入土地，港鐵更已著手建設全球第一個虛擬車站和鐵路博路館等，就不難理解買土地、建據點的重要性。</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">元宇宙舉辦活動</h3></div><p><span style="font-size:12.0pt;">當實體世界的活動被地域、時間等種種因素限制而進退維谷，元宇宙的活動就成為新出路。這些活動不但容讓參加者以虛擬身份（Avatar）參與其中，更可融合虛偽實境（Virtual Reality, VR）、擴增實境（Augmented Reality, AR）、VR、延伸實境（Extended Reality, XR）等技術，打破固有框架，讓參加者享受耳目一新的觀展體驗。</span></p><p><span style="font-size:12.0pt;">值得一提的是，元宇宙上的虛擬活動並不一定與實體世界的活動相抵觸，而是可以有不同交集與互動，所以，企業不必為著要在「虛實」之間作選擇而苦惱，只要設計得宜、操作順利，大可以說一句「我全都要！」</span></p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT作為入場券</h3></div><p><span style="font-size:12.0pt;">早在第一部曲時談及，NFT賣的是一個承諾，供投資者用以兌換企業他日所能提供的各種權益。換言之，當企業在元宇宙佈局時，投資者手上的NFT就可用作入場券，用以進入Web3.0世界中的不同社區、設施，甚至行使不同權利。就以「喱DAO」NFT為例，只要持有「嘩嘩蛙」NFT，即可享有領取代幣、投票、出席活動等不同權益，將NFT作為憑證的功能盡用。</span></p><p><span style="font-size:12.0pt;">以上所分享的，只是已被前人實踐且證實可行的例子，NFT和元宇宙所能開發的可能，當然不只於此。所以，不要因無知而錯失機會，亦不要被未知所嚇怕，在探索Web3.0的路途上，UD樂意與你同行。</span></p><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式NFT服務</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">服務查詢</a></div><p>&nbsp;</p><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT企劃系列</h3></div><figure class="table"><table><tbody><tr><td><strong>序</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><strong><u>發行成功NFT背後 「思考」是必經之路</u></strong></a></td></tr><tr><td><strong>第一部曲 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><strong><u>如何部署你的第一步令NFT項目脫穎而出？</u></strong></a></td></tr><tr><td><strong>第二部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><strong><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></strong></a></td></tr><tr><td><strong>第三部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><strong><u>NFT項目不可或缺的三大「技術」元素</u></strong></a></td></tr><tr><td><strong>第四部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>掌握四大「經營」NFT項目致勝關鍵</u></a></td></tr><tr><td><strong>第五部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>萬事俱備 進軍元宇宙 「發展」你的業務</u></a></td></tr></tbody></table></figure>

Get Set, Go! Develop Your Business In The Metaverse 

万事俱备 进军元宇宙 「发展」你的业务

萬事俱備 進軍元宇宙 「發展」你的業務

<p>Following content planning, project design, technical preparation, we move on to how to run a NFT project? There are many strategies and tactics before and after launch. Find out more tips and tricks to make a NFT project successful.</p><p>This article is available in Chinese only. <a href="https://www.udomain.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><span style="color:#2A3795;"><u>Click</u></span></a> to read full story.</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">One-stop NFT Solution</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">Service Enquiry</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT Project Series</h3></div><figure class="table"><table><tbody><tr><td><strong>Prologue &nbsp; &nbsp;</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><u>“Well thought out” plan is a must for a successful NFT project</u></a></td></tr><tr><td><strong>Part 1 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><u>How to plan the first step to make your NFT project stand out?</u></a></td></tr><tr><td><strong>Part 2</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><u>Two key points that determined the future of a NFT project</u></a></td></tr><tr><td><strong>Part 3</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><u>Three Essential “Technical” Elements For NFT Project</u></a></td></tr><tr><td><strong>Part 4</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><u>Four key tactics to drive NFT project success</u></a></td></tr><tr><td><strong>Part 5</strong></td><td><a href="https://www.udomain.hk/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><u>Get set, go! Develop your business in the Metaverse&nbsp;</u></a></td></tr></tbody></table></figure>

<p>谈过「内容」丶「设计」丶「配置」各阶段的重点後，这次我们将焦点放在「经营」——开卖时及开卖後需要执行的不同策略以及个中重点，藉以展示一个成功NFT项目所需顾及的细节。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">资讯渠道管理</h3></div><p>上文提及Discord伺候器之於维系社群的重要，但当NFT接近/已经开卖，战线亦会由Discord扩展至Twitter和Telegram；三个频道的受众不同，作用和管理心法亦不一样。</p><p>Discord的作用为凝聚——社群内多是经指定连结而加入的NFT持有人或支持者，他们对项目背景和理念有一定认知，希望藉频道内的资讯更新来紧贴项目进度之馀，更希望与其他志同道合者围炉。正因如此，Discord的管理应着重维持社群内的讨论热度以及资讯更新，务求令成员体会到「自己人」的优越感。</p><p>Twitter和Telegram的作用同样为公关——两者的对象均为一般大众和潜在投资者，但前者的贴文字数有限制，适合用作简短资讯更新及引流；而後者为社群模式，可以分享的资讯量较大，能作互动丶讨论的机会较多，同时，由於群组成员能随时发言，投放用以监察和回覆留言的时间成本亦相较Twitter为高。需要留意的是，这两个资讯渠道均为大众用以了解NFT项目的主要来源，除了基本资料要齐备外，亦要注意回覆查询留言和讯息，以免有所怠慢。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">公关活动筹办</h3></div><p>要将项目消息推而广之，公关活动必不可少。在NFT的领域，发新闻稿丶AMA（Ask me anything）丶与KOL或品牌合作丶送礼活动等都几乎是「指定动作」，因此，关键已不在於举办与否而在於如何筹备：活动的先後次序和规模丶活动与活动之间的时间距离丶合作人选等，都是需要事先规划的元素，而更重要的是，不要迷信活动在推出以後能马上带来回响，一些炒热气氛和保持热度的招数，必须早有准备。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">白名单招募</h3></div><p>越来越多NFT项目会有白名单（White list）机制，简单来说，即是「保证购买权」，确保买家能在预售阶段参与认购，早人一步买入NFT；而一些抢手项目更因为求过於供，开卖後价格上涨可期，令白名单变成潜在利润的代名词。</p><p>但站在项目方的角度，白名单不应单纯理解为用来吸引人完成任务（如加入Discord社群丶分享宣传资讯）的奬品，反而更应被善用作聚集潜在买家的手段，所以，设定白名单门槛高低和限额多少时，都应该以吸纳最多潜在客人为出发点。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">信心维系</h3></div><p>最後，就是开卖後的跟进行动。与一买一卖的普通商品交易不同，NFT项目的战线漫长，亦极容易受加密货币市场的极端状况影响，所以即使开卖以後，项目方仍需投放一定心力来维系社群间的信心。</p><p>信心维系牵涉的范畴众多，如持续向社群更新进度丶举办活动来为项目举办正面形象等，此外，亦应该「扫地板」（Sweep the floor)，即在二手市场买入「地板价」的NFT，以保持交易的流动性，以避免有心人对项目作恶意狙击，令投资人受FUD（Fear, uncertainty, doubt）影响而对项目信心崩溃，大举抛售以致NFT大幅滑价，最後令项目陷入危机。</p><p>以上4点是对应NFT市场而衍生的策略，而相信随着这一新兴市场的发展，这些策略必定需要调整和进化；所以，保持心态开放，学懂在错误中极速修正，才可在NFT市场走得更远。</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/sc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式NFT服务</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/sc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">服务查询</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT企划系列</h3></div><figure class="table"><table><tbody><tr><td><strong>序</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><strong><u>发行成功NFT背後 「思考」是必经之路</u></strong></a></td></tr><tr><td><strong>第一部曲 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><strong><u>如何部署你的第一步令NFT项目脱颖而出？</u></strong></a></td></tr><tr><td><strong>第二部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><strong><u>两大要点 &nbsp; 决定「设计」NFT项目前路</u></strong></a></td></tr><tr><td><strong>第三部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><strong><u>NFT项目不可或缺的三大「技术」元素</u></strong></a></td></tr><tr><td><strong>第四部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><strong><u>掌握四大「经营」NFT项目致胜关键</u></strong></a></td></tr><tr><td><strong>第五部曲</strong></td><td><a href="https://www.udomain.hk/sc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><strong><u>万事俱备 进军元宇宙 「发展」你的业务</u></strong></a></td></tr></tbody></table></figure>

<p> 談過「內容」、「設計」、「配置」各階段的重點後，這次我們將焦點放在「經營」——開賣時及開賣後需要執行的不同策略以及箇中重點，藉以展示一個成功NFT項目所需顧及的細節。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">資訊渠道管理</h3></div><p>上文提及Discord伺候器之於維繫社群的重要，但當NFT接近/已經開賣，戰線亦會由Discord擴展至Twitter和Telegram；三個頻道的受眾不同，作用和管理心法亦不一樣。</p><p>Discord的作用為凝聚——社群內多是經指定連結而加入的NFT持有人或支持者，他們對項目背景和理念有一定認知，希望藉頻道內的資訊更新來緊貼項目進度之餘，更希望與其他志同道合者圍爐。正因如此，Discord的管理應著重維持社群內的討論熱度以及資訊更新，務求令成員體會到「自己人」的優越感。</p><p>Twitter和Telegram的作用同樣為公關——兩者的對象均為一般大眾和潛在投資者，但前者的貼文字數有限制，適合用作簡短資訊更新及引流；而後者為社群模式，可以分享的資訊量較大，能作互動、討論的機會較多，同時，由於群組成員能隨時發言，投放用以監察和回覆留言的時間成本亦相較Twitter為高。需要留意的是，這兩個資訊渠道均為大眾用以了解NFT項目的主要來源，除了基本資料要齊備外，亦要注意回覆查詢留言和訊息，以免有所怠慢。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">公關活動籌辦</h3></div><p>要將項目消息推而廣之，公關活動必不可少。在NFT的領域，發新聞稿、AMA（Ask me anything）、與KOL或品牌合作、送禮活動等都幾乎是「指定動作」，因此，關鍵已不在於舉辦與否而在於如何籌備：活動的先後次序和規模、活動與活動之間的時間距離、合作人選等，都是需要事先規劃的元素，而更重要的是，不要迷信活動在推出以後能馬上帶來迴響，一些炒熱氣氛和保持熱度的招數，必須早有準備。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">白名單招募</h3></div><p>越來越多NFT項目會有白名單（White list）機制，簡單來說，即是「保證購買權」，確保買家能在預售階段參與認購，早人一步買入NFT；而一些搶手項目更因為求過於供，開賣後價格上漲可期，令白名單變成潛在利潤的代名詞。</p><p>但站在項目方的角度，白名單不應單純理解為用來吸引人完成任務（如加入Discord社群、分享宣傳資訊）的奬品，反而更應被善用作聚集潛在買家的手段，所以，設定白名單門檻高低和限額多少時，都應該以吸納最多潛在客人為出發點。</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">信心維繫</h3></div><p>最後，就是開賣後的跟進行動。與一買一賣的普通商品交易不同，NFT項目的戰線漫長，亦極容易受加密貨幣市場的極端狀況影響，所以即使開賣以後，項目方仍需投放一定心力來維繫社群間的信心。</p><p>信心維繫牽涉的範疇眾多，如持續向社群更新進度、舉辦活動來為項目舉辦正面形象等，此外，亦應該「掃地板」（Sweep the floor)，即在二手市場買入「地板價」的NFT，以保持交易的流動性，以避免有心人對項目作惡意狙擊，令投資人受FUD（Fear, uncertainty, doubt）影響而對項目信心崩潰，大舉拋售以致NFT大幅滑價，最後令項目陷入危機。</p><p>以上4點是對應NFT市場而衍生的策略，而相信隨著這一新興市場的發展，這些策略必定需要調整和進化；所以，保持心態開放，學懂在錯誤中極速修正，才可在NFT市場走得更遠。</p><p>&nbsp;</p><div class="raw-html-embed"><a href="https://www.ud.hk/tc/solution-blockchain-nft" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #2A3795; color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto">一站式NFT服務</a></div><div class="raw-html-embed"><a href="https://www.udomain.hk/tc/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;_ga=2.164394047.1458635537.1645080930-897045775.1643254465" data-cta="UDHub" style="width: 320px;height: 50px;display: block; background: #ffffff; color: #2A3795; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:20px auto;border:1px solid #2A3795">服務查詢</a></div><p>&nbsp;</p><div class="raw-html-embed"><h3 style="font-family: heebo; font-size: 16px;color: #2A3795;">NFT企劃系列</h3></div><figure class="table"><table><tbody><tr><td><strong>序</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-series-prologue-well-thought-out-plan-is-a-must-solution"><strong><u>發行成功NFT背後 「思考」是必經之路</u></strong></a></td></tr><tr><td><strong>第一部曲 &nbsp;&nbsp;</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-1-how-to-first-step-stand-out-one-stop-solution"><strong><u>如何部署你的第一步令NFT項目脫穎而出？</u></strong></a></td></tr><tr><td><strong>第二部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-2-two-key-points-future-of-NFT-solution"><strong><u>兩大要點 &nbsp; 決定「設計」NFT項目前路</u></strong></a></td></tr><tr><td><strong>第三部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-3-three-essential-technical-elements-solution"><strong><u>NFT項目不可或缺的三大「技術」元素</u></strong></a></td></tr><tr><td><strong>第四部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-4-four-key-tactics-drive-success-blockchain-solution"><strong><u>掌握四大「經營」NFT項目致勝關鍵</u></strong></a></td></tr><tr><td><strong>第五部曲</strong></td><td><a href="https://www.udomain.hk/tc/insight/article/nft-project-part-5-develop-your-metaverse-business-blockchain-solution"><strong><u>萬事俱備 進軍元宇宙 「發展」你的業務</u></strong></a></td></tr></tbody></table></figure>

Four key tactics to drive NFT project success

掌握四大「经营」NFT项目致胜关键

掌握四大「經營」NFT項目致勝關鍵

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<section class="section-banner">
	<div>
		<img src="https://static-asst.8338.hk/udhk-cms/Qqrqy5ywZ2S7vhr3u6Nx.jpg" alt="nft-membership">
	</div>
</section>
<section class="section-content">
	<div class="container-content1">
		<p>What is the usage of NFT in business? “NFT Membership” may be one of the easiest ways for business to get started leveraging NFT technology in web3. Many brands around the globe have launched NFT projects, from the American high-end restaurant "Flying Club" to the local chain restaurants "Tam Chai SamGor" and "Tam Chai Yunnan Noodles”. All of them have turned NFTs into membership cards.
		</p>
	</div>
	<div class="container-content2">
		<h2>How does NFT Membership work?</h2>
		<p>1.	Tokenise your products and content, sell them with the membership</p>
		<p>2.	NFT owners are entitled to enjoy selected merchandises, services or experiences. <br>
		<span>For example: Tam Chai or Tam Chai SamGor NFT owners can redeem two servings of rice noodles at the physical stores, and participate in exclusive events; While Flying Club NFT owners can reserve fine-dining experience. </span></p>
		<p>3.	Brands can build loyal NFT community, keep rolling out promotions and privileges to retain members.</p>
	</div>

	<div class="container-content1">
		<h2>What are the advantages of NFT membership when compare to traditional membership?</h2>
		<p>NFTs bring more benefits to the business than traditional membership system. Through NFT, brands can get in touch with consumers who are trend-savvy and have high purchasing power, as well as establishing an innovative brand image at the same time. NFT holders pay more attention to the NFT projects than ordinary customers. Brands are able to establish a more loyal community, and directly promote to the target audience. As a result, the conversion rate and sales are improved effectively.</p>
	</div>

	<div class="container-content1">
		<img src="https://static-asst.8338.hk/udhk-cms/qM8VcgLxtiI1GaVUmBBp.png" alt="nft-solution">
		<h2 class="nft-solution">UD NFT Member Solution</h2>
		<p>✅ Design business logic of NFT project that fit your needs.</p>
		<p>✅ Develop NFT mint page</p>
		<p>✅ Issue NFT with membership</p>
		<p>✅ Set up Discord server and manage community</p>
		<p>✅ Comprehensive technical and security support</p>
	</div>

	<div class="container-cta">
		<a href="https://www.ud.hk/blockchain-solution-nft" class="cta-enquiry" data-cta="nft-solution" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">One-Stop NFT Solution</a>
		<a href="https://www.udomain.hk/en/enquiry?enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%20Solutions%20&amp;customSubject=%5BUD%20Blockchain%20Solution%5D%20%5B%E6%9C%8D%E5%8B%99%E6%9F%A5%E8%A9%A2%5D&amp;_gl=1*nsccgf*_ga*NzM1Mzc0MzcwLjE2NTM1NzUyMTE.*_ga_3PKM1GWTN8*MTY1MzU3NzI0Ni4yLjEuMTY1MzU3NzMyOS4w&amp;_ga=2.191045737.252121703.1653573821-735374370.1653575211" class="cta-nftsolution" data-cta="consult-experts" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">Consult Experts</a>
	</div>
</section>

<section class="section-description">
	<div class="container-description">
		<p>UD blockchain and security experts offer one-stop NFT solutions, no matter what scale the project is, we help you every step along the journey from strategic planning, technical development to final implementation, ultimately taking advantage of blockchain / NFT business transformation.</p>
	</div>

</section>

<section class="section-article">
	<div class="container-article">
		<h2>Read More</h2>
			<p><a href="https://tix-get-go.kktix.cc/events/artaverse2022">ARTAVERSE NFT x Local Art Exhibition
Date: 03-12/06/2022</a></p>

			<p><a href="https://www.udomain.hk/insight/article/nft-case-study-john-tsang-launches-choi-yeah-nft-to-promote-brand">NFT Case Study: John Tsang Launches Choi Yeah NFT To Promote Brand</a></p>
	</div>
</section>

<hr style="height:1px;border-width:0;background-color: #efefef;">

<section class="section-solution">
	<div class="solution-list">
		<h3>Get Your One-stop NFT Solution</h3>
			<ul>
				<li><a href="https://www.ud.hk/solution-blockchain-nft">NFT Branding &amp; Marketing Projects</a></li>
				<li><a href="https://www.ud.hk/solution-blockchain-nft">NFT Collection Launch</a></li>
				<li><a href="https://www.ud.hk/solution-blockchain-nft">NFT Membership (DAO)</a></li>
				<li><a href="https://www.ud.hk/solution-blockchain-nft">NFT &amp; Metaverse Event</a></li>
				<li><a href="https://www.ud.hk/solution-blockchain-nft">Custom NFT Marketplace</a></li>
				<li><a href="https://www.ud.hk/blockchain-consulting-services">Discord Management</a></li>
			</ul>
	</div>
	<div class="solution-list">
			<h3>Consult Experts for Business Idea</h3>
			<ul>
				<li><a href="https://www.ud.hk/blockchain-consulting-services">Blockchain Project Development</a></li>
				<li><a href="https://www.ud.hk/blockchain-consulting-services">Smart Contract Development</a></li>
				<li><a href="https://www.ud.hk/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto">Tokenmoics Development </a></li>
				<li><a href="https://www.ud.hk/blockchain-consulting-services">Blockchain Project Security Solutions</a></li>
				<li><a href="https://www.ud.hk/blockchain-solution-business-crypto-wallet-payment-gateway">Business Crypto Wallet</a></li>
				<li><a href="https://www.ud.hk/blockchain-validator-institutional-grade-infrastructure-server">Become a Validator</a></li>
			</ul>
	</div>
	<div class="solution-list">
			<h3>Support multi-chain blockchain project development</h3>
			<p>Ethereum / Polygon / Solana / Binance Smart Chain / EVM</p>
		</div>
	</section></div>






</div><p>&nbsp;</p><p>&nbsp;</p>

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<div id="content">
<section class="section-banner">
	<div>
		<img src="https://static-asst.8338.hk/udhk-cms/VRrL1UknNIYj8oRJKdED.jpg" alt="nft-membership">
	</div>
</section>
<section class="section-content">
	<div class="container-content1">
		<p> NFT於实体经济有什麽用途？「会籍」可能是NFT最易入门其中一个功能。最近全球品牌陆续推出会籍NFT项目，由美国高级餐厅「Flying Club」，到本地连锁餐厅「谭仔三哥米线」与「谭仔云南米线」，都分别将NFT变成会员证。</p>
	</div>
	<div class="container-content2">
		<h2>会藉NFT如何运作？</h2>
		<p>1.	将你的商品或设计内容铸成NFT，连同会员资格一同出售。</p>
		<p>2.	NFT持有者可换取指定商品、服务或体验。<br>
		<span>例如：拥有谭仔或三哥的VIP会籍NFT可免费换取两餸米线乙碗、参与独家活动；拥有Flying Club NFT 则可预订指定高级料理。</span></p>
		<p>3.	品牌为自家NFT持有人设立会员社群，持续推出优惠和福利。</p>
	</div>

	<div class="container-content1">
		<h2>会籍NFT比传统会籍有何优势？</h2>
		<p>会籍NFT比传统会籍能为业务带来更多好处。品牌可透过会籍NFT接触到热爱潮流且高消费的消费者，同时建立创新型格品牌形象。NFT持有人比一般顾客更关注NFT项目，品牌可建立忠诚度更高的会员社群，更可直接向目标受众做推广，有效提升转化率和销售额。</p>
	</div>

	<div class="container-content1">
		<img src="https://static-asst.8338.hk/udhk-cms/qM8VcgLxtiI1GaVUmBBp.png" alt="nft-solution">
		<h2 class="nft-solution">UD NFT 会籍</h2>
		<p>✅ 设计NFT项目商业逻辑以配合你的业务需求</p>
		<p>✅ 开发NFT网页 </p>
		<p>✅ 发行NFT会籍</p>
		<p>✅ 设置Discord伺服器及管理社群</p>
		<p>✅ 全面技术及网络安全支援</p>
	</div>

	<div class="container-cta">
		<a href="https://www.ud.hk/sc/blockchain-solution-nft" class="cta-enquiry" data-cta="nft-solution" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">一站式NFT方案</a>
		<a href="https://www.udomain.hk/sc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_gl=1*155qriy*_ga*MTM1MDAxNDI3Ni4xNjQ2NjQzNjU4*_ga_3PKM1GWTN8*MTY1NDU4Njc3NS4xMDAuMS4xNjU0NTg4MDI3LjA.&amp;_ga=2.203854930.331605021.1654478536-1350014276.1646643658" class="cta-enquiry" data-cta="consult-expert" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">咨询专家</a>
	</div>
</section>

<section class="section-description">
	<div class="container-description">
		<p>UD 区块链和网络安全专家团队提供一站式NFT方案，不论项目规模大与小，从规划策略、开发技术到最终实施，UD助你把握区块链和NFT带来的商机。</p>
	</div>

</section>

<section class="section-article">
	<div class="container-article">
		<h2>Read More</h2>
			<p><a href="https://tix-get-go.kktix.cc/events/artaverse2022">ARTAVERSE NFT x 本地艺术展览
日期：03-12/06/2022</a></p>

			<p><a href="https://www.udomain.hk/tc/insight/article/nft-case-study-john-tsang-launches-choi-yeah-nft-to-promote-brand">NFT实例分析：曾俊华推Choi Yeah NFT作创新品牌行销</a></p>
	</div>
</section>

<hr style="height:1px;border-width:0;background-color: #efefef;">

<section class="section-solution">
	<div class="solution-list">
		<h3>一站式NFT方案</h3>
			<ul>
				<li><a href="https://www.ud.hk/sc/solution-blockchain-nft">NFT 品牌及市场推广项目</a></li>
				<li><a href="https://www.ud.hk/sc/solution-blockchain-nft">NFT 收藏品系列发行</a></li>
				<li><a href="https://www.ud.hk/sc/solution-blockchain-nft">NFT 会员社群 (DAO)</a></li>
				<li><a href="https://www.ud.hk/sc/solution-blockchain-nft">NFT &amp; 元宇宙活动</a></li>
				<li><a href="https://www.ud.hk/sc/solution-blockchain-nft">自订 NFT 交易平台</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-consulting-services">Discord 伺服器设置服务</a></li>

			</ul>
	</div>
	<div class="solution-list">
			<h3>咨询区块链商业应用</h3>
			<ul>
				<li><a href="https://www.ud.hk/sc/blockchain-consulting-services">区块链项目开发</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-consulting-services">智能合约开发</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto">代币经济开发</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-consulting-services">区块链项目安全方案</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-solution-business-crypto-wallet-payment-gateway">商用区块链钱包</a></li>
				<li><a href="https://www.ud.hk/sc/blockchain-validator-institutional-grade-infrastructure-server">区块链验证人</a></li>
			</ul>
	</div>
	<div class="solution-list">
			<h3>支援跨鏈區塊鏈項目開發</h3>
			<p>Ethereum / Polygon / Solana / Binance Smart Chain / EVM</p>
		</div>
	</section></div>






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	.article-cta {margin: 0; align-content: left;}
	.container-solution{width: 100%, display: block; }
	.solution-list{margin: 20px 0;}
	.solution-list ul{list-style-type: none; font-size: 14px;}
	.solution-list a{font-style: heebo; font-size: 14px; color: var(--UD-blue); padding: 5px 0;}


	@media screen and (min-width: 429px) {
		/*Font*/
		h2{font-style: heebo; font-size: 20px;font-weight: bold;color: var(--UD-grey3c);}
		h3{height: 40px;font-style: heebo; font-size: 20px;font-weight: bold;color: var(--UD-grey3c);padding-bottom: 20px;}
		.nft-solution  h2{font-style: heebo; font-size: 20px;font-weight: bold;color: var(--UD-blue);}
		p{font-style: heebo; font-size: 16px !important;; color: var(--UD-grey3c);}
		.section-article p{font-size: 16px !important;; font-weight: bold;}
		.container-description p{color: var(--UD-white);}
		.solution-list h3{height: 15px; padding-bottom: 5px;}

		/*Layout*/
		.section-banner{width: 600px; margin: 0 auto;}
		.section-content, .section-description, .section-article, .section-solution{width: 100%; max-width: 1036px;margin: 20px auto;}
		.section-banner img{width: 600px; height: auto;}
		.container-content1, .container-content2, .container-description, .container-cta{margin: 60px 30px;}	
		.container-content1 img{width: 355px; height: auto; margin: 0 auto;display: block;}
		.container-content2 p{width: 100%; background-color: #efefef;}
		.container-content2 span{font-weight: 300px;}
		.container-description{width: 100%; max-width: 1036px ;background-color: var(--UD-blue); padding: 20px 30px;}
		.section-article {width: 100%; display:flex; justify-content: center;}
		.container-article{width: 100%; margin: 20px 10px; padding: 0 20px; display: block; }
		.section-solution {width: 100% ;margin: ;display: flex;flex-wrap: wrap;padding:0 20px}
		.solution-list{width: 50%; margin-bottom: 10px; padding: 10px 0;}
		.solution-list a{font-style: heebo: font-size: 16px; color: var(--UD-blue); padding: 5px 0;}

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	</style>

</div>


<div id="content">
<section class="section-banner">
	<div>
		<img src="https://static-asst.8338.hk/udhk-cms/qx2DzPtVmcCVDve17NV5.jpg" alt="nft-membership">
	</div>
</section>
<section class="section-content">
	<div class="container-content1">
		<p> NFT於實體經濟有什麼用途？「會籍」可能是NFT最易入門其中一個功能。最近全球品牌陸續推出會籍NFT項目，由美國高級餐廳「Flying Club」，到本地連鎖餐廳「譚仔三哥米線」與「譚仔雲南米線」，都分別將NFT變成會員證。</p>
	</div>
	<div class="container-content2">
		<h2>會藉NFT如何運作?</h2>
		<p>1.	將你的商品或設計內容鑄成NFT，連同會員資格一同出售。</p>
		<p>2.	NFT持有者可換取指定商品、服務或體驗。 <br>
		<span>例如：擁有譚仔或三哥的VIP會籍NFT可免費換取兩餸米線乙碗、參與獨家活動；擁有Flying Club NFT 則可預訂指定高級料理。 </span></p>
		<p>3.	品牌為自家NFT持有人設立會員社群，持續推出優惠和福利。</p>
	</div>

	<div class="container-content1">
		<h2>會籍NFT比傳統會籍有何優勢?</h2>
		<p>會籍NFT比傳統會籍能為業務帶來更多好處。品牌可透過會籍NFT接觸到熱愛潮流且高消費的消費者，同時建立創新型格品牌形象。NFT持有人比一般顧客更關注NFT項目，品牌可建立忠誠度更高的會員社群，更可直接向目標受眾做推廣，有效提升轉化率和銷售額。</p>
	</div>

	<div class="container-content1">
		<img src="https://static-asst.8338.hk/udhk-cms/qM8VcgLxtiI1GaVUmBBp.png" alt="nft-solution">
		<h2 class="nft-solution">UD NFT 會籍</h2>
		<p>✅ 設計NFT項目商業邏輯以配合你的業務需求</p>
		<p>✅ 開發NFT網頁 </p>
		<p>✅ 發行NFT會籍</p>
		<p>✅ 設置Discord伺服器及管理社群</p>
		<p>✅ 全面技術及網絡安全支援</p>
	</div>

	<div class="container-cta">
		<a href="https://www.ud.hk/tc/blockchain-solution-nft" class="cta-enquiry" data-cta="nft-solution" style="width: 320px;height: 50px;display: block; background: var(--UD-blue); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">一站式NFT方案</a>
		<a href="https://www.udomain.hk/tc/enquiry?from=ud.hk&amp;enquiryType=product&amp;productCategory=blockchainSolution&amp;productName=NFT%E6%96%B9%E6%A1%88&amp;customSubject=%5BUD%20Blockchain%20Consultation%5D%20%5B%E7%AB%8B%E5%8D%B3%E8%AB%AE%E8%A9%A2%5D&amp;_gl=1*bf9xvv*_ga*MTM1MDAxNDI3Ni4xNjQ2NjQzNjU4*_ga_3PKM1GWTN8*MTY1NDU4Njc3NS4xMDAuMS4xNjU0NTg3ODkxLjA.&amp;_ga=2.200798572.331605021.1654478536-1350014276.1646643658" style="width: 320px;height: 50px;display: block; background: var(--UD-green); color: #ffffff; text-decoration:none; line-height:50px; text-align:center; font-family: Arial; font-weight:bold;border-radius: 3px;margin:10px auto">咨詢專家</a>
	</div>
</section>

<section class="section-description">
	<div class="container-description">
		<p>UD 區塊鏈和網絡安全專家團隊提供一站式NFT方案，不論項目規模大與小，從規劃策略、開發技術到最終實施，UD助你把握區塊鏈和NFT帶來的商機。</p>
	</div>

</section>


<section class="section-article">
	<div class="container-article">
		<h2>Read More</h2>
			<p><a href="https://tix-get-go.kktix.cc/events/artaverse2022">ARTAVERSE NFT x 本地藝術展覽
日期：03-12/06/2022</a></p>

			<p><a href="https://www.udomain.hk/tc/insight/article/nft-case-study-john-tsang-launches-choi-yeah-nft-to-promote-brand">NFT實例分析：曾俊華推Choi Yeah NFT作創新品牌行銷</a></p>
	</div>
</section>

<hr style="height:1px;border-width:0;background-color: #efefef;">

<section class="section-solution">
	<div class="solution-list">
		<h3>一站式NFT方案</h3>
			<ul>
				<li><a href="https://www.ud.hk/tc/solution-blockchain-nft">NFT 品牌及市場推廣項目</a></li>
				<li><a href="https://www.ud.hk/tc/solution-blockchain-nft">NFT 收藏品系列發行</a></li>
				<li><a href="https://www.ud.hk/tc/solution-blockchain-nft">NFT 會員社群 (DAO)</a></li>
				<li><a href="https://www.ud.hk/tc/solution-blockchain-nft">NFT &amp; 元宇宙活動</a></li>
				<li><a href="https://www.ud.hk/tc/solution-blockchain-nft">自訂 NFT 交易平台</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-consulting-services">Discord 伺服器設置服務</a></li>

			</ul>
	</div>
	<div class="solution-list">
			<h3>諮詢區塊鏈商業應用</h3>
			<ul>
				<li><a href="https://www.ud.hk/tc/blockchain-consulting-services">區塊鏈項目開發</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-consulting-services">智能合約開發</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-solution-tokenization-tokenomics-ico-ido-ieo-sto">代幣經濟開發</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-consulting-services">區塊鏈項目安全方案</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-solution-business-crypto-wallet-payment-gateway">商用區塊鏈錢包</a></li>
				<li><a href="https://www.ud.hk/tc/blockchain-validator-institutional-grade-infrastructure-server">區塊鏈驗證人</a></li>
			</ul>
	</div>
	<div class="solution-list">
			<h3>支援跨鏈區塊鏈項目開發</h3>
			<p>Ethereum / Polygon / Solana / Binance Smart Chain / EVM</p>
		</div>
	</section></div>







</div>

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