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Giants Forging Open Standard for 3D Files - Only for Apple Vision Pro?

On August 1st, Apple, Pixar, Adobe, Autodesk, Nvidia, and the Joint Development Foundation (JDF) announced the establishment of the Alliance for OpenUSD (AOUSD) to promote the adoption of Universal Scene Description (.USD) files, a type of 3D computer graphics file originally developed by Pixar. The alliance aims to establish it as an industry standard.

Open standards refer to a set of universal specifications used to describe and organize data, ensuring mutual understanding and information exchange among different systems and applications. In the context of 3D content files, the introduction of open standards means that different software, tools, and platforms can adhere to the same specifications for generating, processing, and sharing 3D data, resulting in the following benefits:

Interoperability and Collaboration: Open standards ensure smooth interoperability among different 3D tools, thereby promoting more effective collaboration. Various teams and creators can use different software while still easily sharing and editing each other's 3D content. This is particularly beneficial for collaborative projects involving teams across different geographical locations.

Increased Efficiency: Having a unified standard for 3D content files reduces the time and effort required for data conversion and format changes. Developers and creators can focus more on their creative work without worrying about file compatibility issues. This will help improve production efficiency and reduce development cycles.

Driving Innovation: Open standards encourage more participation and competition, which contributes to the innovation of technology and creativity. Developers and creators can access and integrate different tools and resources more easily, which promotes the advancement of 3D technology and the creation of more imaginative and awe-inspiring content.

As a result, various industries can benefit from having open standards for 3D content files. Here are some examples:

Entertainment and Film Industry:

Movie Production:

For creating 3D animations, effects, and virtual scenes, interoperability between different software can expedite post-production processes while ensuring data integrity. Film production teams can easily share character models, effects, and animations among different software.

Metaverse and Game Development:

Open standards for 3D content files facilitate compatibility between different game engines, allowing developers to create, test, and deliver games more quickly. This also contributes to achieving higher-quality gaming experiences.

Architecture and Real Estate Industry:

Architectural Design: 

Open file standards enable architects and designers to freely share and modify building models across different software. This aids in better collaboration and the creation of more accurate designs.

Virtual Real Estate Tours: 

By combining 3D modeling with virtual reality, users can explore yet-to-be-constructed properties in a virtual environment, aiding buyers in better understanding and evaluating properties.

Healthcare and Medical Industry:

Medical Training: 

Using open 3D content files, realistic human body models and organs can be created for medical learning and surgical simulation, helping medical students better understand human anatomy and processes.

Surgical Planning:

Doctors can use virtual reality and 3D modeling for surgical planning, better predicting surgical outcomes and increasing the success rate of surgeries.

Education and Training Industry:

Virtual Reality Learning:

Educators can create rich virtual learning materials using open file standards. Students can engage in interactive learning experiences within a virtual environment, gaining a deeper understanding of complex subjects.

Skills Training: 

3D models and animations can be used for training technical workers, such as aircraft mechanics and mechanical engineers, to better understand the operation of machines and equipment.

Manufacturing and Industrial Design Industry:

Product Design: 

Open file standards promote collaboration between different departments, allowing for better creation and modification of product designs while ensuring information consistency at every stage.

3D Printing: 

Standardized 3D content files can be used directly for 3D printing, speeding up prototyping and product development processes.

Scientific Research and Visualization:

Molecular Simulations: 

Open 3D content files can help scientists visualize molecular structures and interactions, enhancing the understanding of chemical processes.

Astronomy Research: 

Astronomers can use 3D models and visualization to simulate planetary motions, galaxy structures, etc., for deeper exploration of the cosmos.

With the recent announcement of Apple Vision Pro, we are acutely aware that the future of 3D virtual experiences is full of boundless possibilities. The establishment of AOUSD further intensifies our anticipation for its official launch in 2024, as we recognize the potential impact this alliance can have on the realms of virtual reality (VR) and augmented reality (AR).


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