Cloud Server Case Study: HK Soft Drink Promotion Apps
Settled traffic surge with UDomain’s superior services and expertise in 24 hours
Background
To kick off its summer promotion campaign, a world-famous soft drink manufacturer launched a mobile app to impress consumers with a host of groundbreaking interactive features. Designed to run alongside its TV commercial and to drive engagement, consumers were able to interact with the app in real time. By gesturing with their smart phones and swapping prizes with friends through Facebook, they could stand chances to win prizes from a lucky draw. The TV commercial was broadcast at 10pm every night with a preceding ad reminding users to participate. This initiative was expected to attract a vast audience, thus giving a boost to its brand awareness and product sales.
Challenges
On its launch date, the TV commercial premiere generated unforeseen traffic which far exceeded even the most optimistic estimations. This, despite the thorough preparations the client did, stressed the server to go beyond its operating threshold. As a result, the user experience of the app was not up to par. Given that the TV commercial would continue to be aired at 10pm every night, client’s marketing team had less than 24 hours to rectify the problem. Failing to complete this mission in time would severely undermine the campaign effectiveness and jeopardise the century-old brand’s reputation.
Our Solutions
Custom-tailored Platform + 10G Bandwidth = Addressed 1G Per Second Bandwidth Demand
As soon as we were aware of the significance and emergency of this issue, we made the call to deploy Accelerator into our class-leading infrastructure so that, within 24 hours, the client could enjoy ample server resources for handling traffic as high as 1G per second. The solution came quick and was to the point – that was exactly what client needed in such a critical situation.
10G Bandwidth Stress Test
When it comes to increasing data transmission speed and technical performance, hosting service providers take different approaches. While the old-fashioned industry players use various caching technologies, some smarter practitioners may leverage such technologies with Apache. UDomain, a diligent groundbreaker in the industry, comes up with an even better plan to deliver unrivalled stability and service quality. We had custom-tailored a platform with 10G bandwidth and conducted various tests with it. Armed with enormous bandwidth and a team comprising the best IT specialists, even the most stringent tests were completed with flying colours. During the process, UDomain’s network technicians meticulously enhanced every detail to ensure that the network would perform at its full potential. A series of tests proved that, for every 1,000 simultaneous connections, UDomain’s solution was 2.7 times faster than the Apache approach. Our system also demonstrated distinct advantages in terms of speed and data throughput.
Key Takeaways
With UDomain’s superior services and expertise from the most competent network technicians, the client was granted server resources as requested within 24 hours so that the participants were able to enjoy a smooth and seamless experience with the interactive phone app. The impacts of the TV commercial were fully unleashed, ensuring good returns from the significant investment that went into the campaign. The lesson learnt is that although the integration of web and mobile platforms is a powerful driver in market promotions, it also creates a huge burden on its supporting IT infrastructure. Imagine if this soft drink manufacturer were not backed up by UDomain who was responsive and flexible enough to address the bandwidth demand of 1G per second, its ad dollars would have gone down the drain. The more publicity generated from the campaign, the more user frustration would be caused, putting its marketing ROI and brand reputation at unpredictable and irreversible risk. In short, it is critical for corporate clients to take into account the flexibility and scalability of any hosting service providers if you appreciate peace of mind and want to keep your mind on achieving business objectives. The ideal candidate should be able to provide genuine round-the-clock services. By “genuine”, it means the customer service professionals and technical service staff should be literally on call 24/7 and respond promptly with the most appropriate solutions in case of emergencies.
