China Routing CDN Case Study: Jewelry Shop Entering China
Fastest CDN for speedy connection to Mainland China
China Routing CDN: Speedy Connection in Mainland
In the digital era, page loading time is critical to success and failure. Imagine that you have built a great website with extraordinary content if the page load time takes ages, visitors may leave before your page even finishes loading.
The rapid growing China online market has long been a key battlefield for enterprises who want to tap into its huge business potential. However, site performance is significantly affected by its network connectivity and reliability in China. Is it impossible to provide faster web page loading for Chinese visitors? Of course not.
Background
A world-renowned jewelry company with numerous outlets across the globe, they strive to make its way into the Chinese market by using its online shopping platform. Unfortunately, their Chinese visitors experienced slow loading pages while the platform can run smoothly in the rest of the world. High page latency adversely impacted users shopping experience in China and became an obstacle to China market development.
Challenges
Despite the jewelry company is prominence in the international market, it does not find it any easier than other foreign companies when it comes to running e-business in China. One of the major challenges is to work around the slow page load time and unstable network connection there.
A survey revealed that 47% of visitors expected page loaded within 2 seconds or less while 1-second delay in page response resulted in a 7% reduction in conversions and an 11% falling in page views. In today's dynamic internet world, long page load time is a matter of life-and-death especially for a web-based retail company.
Meanwhile, popular search engines have already taken page load time into their algorithm to rank pages. Apart from lower search ranking result, slow load time also has negative effects on user experience and brand impression.
Under the internet censorship in China, website content, internet access and domain names have strict regulations. They have to rely on a trustworthy internet service partner with rich hands-on experience and in-depth understanding of the internet ecosystem in Greater China to deliver reliable service and provide professional advices.
Why UDomain?
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Comprehensive Tailor-made Solution
“At first, we planned to host our website in China. Hopefully, it could reduce the transmission distance to users geographically in order to optimize site performance and achieve lower latency. After consulted UDomain’s China solution specialist, it was found that it may not a way out. ”said Mr. Lee, IT manager of the jewelry company. Since all websites hosted on a server in China must, by law, apply for an ICP (Internet Content Provider) license while its applicant must be a registered company in China. In the jewelry company case, they are not able to apply for an ICP license. As a far-sighted and diligent industry leader, UDomain never cease to serve every single client with our passion and dedication to excellence. In order to cater the client’s needs, we devised the most comprehensive China solution, the China Routing CDN (Content Delivery Network), to serve content to China end-users with performance-optimized network without ICP license registration.
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Effective Utilization of Resources
UDomain’s China Routing CDN adopts diverse server centers located in China’s vicinity in conjunction with Smart DNS Identification technology which identifies the nearest point of presence (PoP – access point from one place to the rest of the internet), providing high-speed and stable data transfer without data lost.
Frankly speaking, the passive industry practitioners may simply offer the CDN service to customers with varying needs. However, this is a palliative rather than a cure. Apparently, it is hardly to live up to expectation of clients who are looking for improving site performance in China.
Indeed, UDomain is eager to get our hands dirty. We not only treat the symptoms but also get to core of the problems as well as offering professional advice to avoid going the wrong way round. We are determined to offer the best possible service and solutions to meet specific needs of each and every client.
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Tackle Deep-rooted Problems
For the best interests of client in the long run, we insist to take a step further to identify the root problem that client is encountering. By investigating from domain name, website server, website structure and embedded objects in website, for instance, YouTube and Google Map, we analyze and identify the possible factors affecting connectivity and stability of China network. These give us good clues to customize holistic China solutions for our clients. “To get the accurate result of network quality, UDomain was willing to delegate a staff located in China for on-site testing and even assisted our programmers in optimizing the website coding. They also provided a detailed report with constructive recommendations in order to tackle the fundamental problems.” Mr.Lee claimed.
With the assistance of UDomain, the deep-root problems had been solved and acquired the China Routing CDN service. Eventually, their Chinese visitors can enjoy a fast page loading with smooth and stable network connection. In addition, UDomain’s CDN servers switch data traffic paths, which hides the real IP address, can reduce the possibility of website exposed to cyber-attacks effectively.
Mr. Lee continued, “The overall page speed and user experience were significantly improved, providing a solid ground to develop our business in China. The collaboration with UDomain definitely exceeds our expectations. UDomain’s experienced team demonstrated their determination and perseverance when facing difficulties. We are also impressed by their 24/7 real-person technical support, award-winning customer service and devotion of resources to fulfill our challenging goals. They are our trusted internet service partner.”
Key Takeaways
With a huge population of 1.3 billion, China creates a massive internal consumer market and is seen as the most lucrative opportunity in the developing world. In fact, enterprises are facing keen competition in China online retail market.
As always, we adopt customer-centric and proactive approach in communicating with clients, analyzing the problems it faced, customizing solutions and executing the technical details with proven track record. Incorporating with our robust connectivity, cutting-edge technology and familiarity with the ever-evolving internet ecosystem in Greater China, we help our clients create business value and success in the ever-changing economic environment in China.
